Advancing and Amplifying Retention with Customer-Centric Connections

Presented by

Ryan Frankel (Formerly at Bell Canada), Patrick Surry (Pitney Bowes), Liz Miller (CMO Council)

About this talk

Join the Chief Marketing Officer (CMO) Council and Pitney Bowes in the fifth installment of the Get Exact in How You Contact webinar series. As we continue our conversation around retention marketing strategy, we will be joined by Ryan Frankel, Retention Marketing Expert and former Marketing Director for Bell Canada. Frankel will share how he has increased customer advocacy and loyalty, minimizing churn, and improving the overall customer experience, while working to overcome some of the complex dynamics in the communications industry. Topics will include (but not limited to): - Applying and analyzing sophisticated customer data to help minimize churn and maximize revenue opportunities - Strategies to identify and retain your best and most profitable customers - Showcasing best retention marketing practices and insights from the brand perspective

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The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000 plus members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities comprise global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.