Advancing Analytics: The Journey To Improved Customer Intelligence

Presented by

Bob Page (eBay), Richard Smith (AIG Bank), Chris Wintermeyer (Domo), Liz Miller (CMO Council)

About this talk

According to the recently released “State of Marketing 2012” study by the Chief Marketing Officer (CMO) Council, 43 percent of senior marketers plan on enhancing their existing marketing teams with new talent to manage marketing data and customer analytics. Marketers are also advancing their personal understanding of customer intelligence and marketing analytics as a key route to furthering their leadership and professional development. Join the CMO Council and business intelligence leader Domo in this 60-minute webinar as we discuss best practices in identifying key measures, connecting touchpoints and campaign measures into a cohesive, real-time dashboard, and pulling the masses of data into actionable, intelligent customer insights. Experts in business intelligence and marketing who have made strides in advancing analytics within their own organizations will share their insights and thought leadership with the audience.

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The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000 plus members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities comprise global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.