Applying MRM: Trends in Mobile Engagement and CMO Council's Path to Mobility

Mobile relationship marketing (MRM) requires marketers to look beyond a single mobile channel or campaign and instead learn to map consumer patterns to determine where and how they want to engage. According to a recent CMO Council study entitled “Engage at Every Stage,” the majority of marketers are just beginning to explore how mobile relationships with customers will be developed and executed. However, only 14 percent of global marketers are satisfied with the progress they are making in accessing and leveraging the mobile channel. To continue the dialogue and provide new insights into trends around mobile, the CMO Council will be hosting a complimentary one-hour webcast. During this time, the CMO Council will share its own journey of developing and mapping a mobile relationship with its 6,500-plus global members. Join the CMO Council’s Vice President of Marketing Programs, Liz Miller, and CEO of FunMobility, Adam Levine, as they discuss the future of the mobile relationship. Key discussion topics will include: - Trends in customer loyalty around the mobile channel - The shift from web-centric experiences to mobile experiences - What every brand advertiser should know about standards and guidelines around mobile web advertising