How to Combat Fear, Uncertainty, Doubt (FUD) Marketing

Presented by

Alfonso Velosa and Sergis Mushell

About this talk

Companies aggressively competing in for revenue and market share sometimes find themselves responding to competitor’s attacks. Sometimes this is created inadvertently, but often it is included in the sales process. The impact can range from mildly annoying to highly damaging. Since overt FUD campaigns tend to lead to lawsuits, most FUD campaigns tend to be subtle and covert. Senior marketing executives should understand how all their functions can be involved. In this webinar, you will learn: •What fear, uncertainty and doubt (FUD) marketing is •How to recognize and combat a FUD campaign or occurrence •How to build a standard operating procedure to deal with your competitor’s FUD attacks •When to engage with your executives to respond to FUD occurrences NOTE: This Webinar does not explain how to conduct a FUD campaign. Gartner does not advocate the use of such campaigns. While recognizing they exist, and indeed are ever easier to spread with almost instantaneous global communications; we do not endorse their use

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