Four essential steps to digital marketing optimisation

Presented by

Jo Roberts (Marketing Week), Jeremy Bassinder (IBM)

About this talk

Join Marketing Week and IBM for this bespoke webinar outlining the steps you need to reach true digital marketing optimisation. This enlightening webinar with Jo Roberts (Head of Content Marketing - Marketing Week) and Jeremy Bassinder (Executive Partner – FMCG - IBM) highlights the quick wins and long term strategies that form the blueprints you need to maximise your digital strategy. In this hour long session Jo and Jeremey will discuss: •Creating a digital blueprint •Test, test and test again •Innovation •Collaboration

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (95)
Subscribers (30410)
Premium channel delivering high quality content, featuring brand led case studies on the use of single or multi-channel marketing.