How survey research can power your communications and create compelling stories

Presented by

Sarah Vizard (Marketing Week), Debbie Snewing (Toluna), Daniel Stauber (Golin), Kirsty Higgins (1KH Ltd)

About this talk

Creating compelling press releases and content is more and more important to today’s communications professionals. Survey research has always been a powerful tool to validate client pitches, and creative, and now many communications professionals are using survey research to help inform communications strategies and content development. To create content that resonates, you need to know what consumers are interested in and present it in a way that is relevant to them. In this Marketing Week webinar, in association with Toluna, you will learn: • How to craft surveys that create compelling stories that journalists want to cover • Using survey research to ensure that you’re touching on current trends, and consumer hot topics • How to use survey research as an anchor for your communications calendar Presenters: Sarah Vizard, Marketing Week Debbie Snewing, Director - Media & Communications Sector, Toluna Daniel Stauber- Director, Research & Analytics, Golin Kirsty Higgins, Founder, 1KH Ltd.

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