Customer experience masterplan – Getting in the mind of the consumer

Presented by

Jonathan Bacon (Marketing Week), Skip Fidura (Client Services Director - dotMailer)

About this talk

Marketing is evolving from a “push” mentality – “Let’s push out everything we have to our customers and see what sticks” – to a customer-centric “pull” approach using personalised, valuable and relevant content that aligns with your customer’s experiences with your company. This Marketing Week webinar in association with dotMailer will help you understand how a holistic approach to customer experience can improve consumer’s perceptions of your brand and help boost sales.

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