Applying the Mini-MBA in Marketing

Presented by

Mark Ritson

About this talk

In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months. The topics covered during the session will include: -Brand Equity -Market Orientation -Segmentation -Positioning -Marketing Communications

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