How to identify your most profitable customers

Presented by

Thomas Hobbs (Marketing Week), Jessica Stephens (CMO at SmartFocus)

About this talk

Imagine a world where all of your new customers guaranteed return on your marketing spend... Join this SmartFocus webinar, in association with Marketing Week, for insight into how you can target new, profitable customers and increase your company’s bottom line. Personalise in real-time to truly engage your customers, eliminate the need for extra resourcing, and contextualise at the top of the funnel to drive impressive growth for your business. Plus, discover: - Tactics around cross-channel content - Insight into real-time personalisation and contextualisation - Efficient strategies for finding new and profitable customers - How artificial intelligence is impacting the customer

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