Amplify your Christmas marketing: How to capture the attention of early shoppers

Presented by

Sara Hajjar (AdRoll), Lucy Tesseras (Marketing Week)

About this talk

Savvy marketers are already planning their Christmas campaigns, tailoring their approach to win new business, maximise ROI and stay front-of-mind with customers and prospects. Join AdRoll and Marketing Week to find out what tactics and strategies can be used to prepare your business for digital-marketing domination this Christmas. Highlights include: oPlanning and delivering successful seasonal campaigns oSegmentation strategies and re-engagement tactics oMaximising historical data to drive sales this Christmas oUsing dynamic creative to drive higher conversion rates oExpanding reach across web, social and mobile


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