Funnel Vision: How to Improve your Digital Marketing Efforts

Presented by

Sarah Vizard (MW), Alan Fitzgerald (Head Market Specialist, AdRoll) & Éadaoin Murphy (Senior Manager, HubSpot EMEA)

About this talk

Digital advertising has proven to be an effective tool for many marketers as display ads enable you to reach new audiences and retargeting can allow you to reconnect with existing prospects and customers. But how can digital marketing be most effectively leveraged within an inbound marketing strategy? In this Marketing Week webinar, in association with HubSpot and AdRoll, learn how to: Define the inbound marketing and sales funnel Create effective ads to support your retargeting efforts Identify where in the inbound methodology various forms of ads are most effective

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