The 2016 State of Marketing Attribution in the UK, France, and Germany

Presented by

Gavin Flood (Marketing Director, AdRoll EMEA) and Jim Clark (Research Director, Econsultancy)

About this talk

Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion. However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best attribution strategies. Thus, AdRoll has partnered with Econsultancy to evaluate the state of marketing attribution in the UK, France and Germany. Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on November 22nd for a live webinar to make sense of attribution in 2016. In this webinar you will learn how to tackle numerous attribution challenges: - Learn why most organisations don’t carry out attribution across the majority of their campaigns and how to remedy this. - Benchmark your organisation against your peers and find out which methods and technologies they are using. - Discover the skills and training needed for successful attribution. - Ask any and all your questions live.

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