Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother?
Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week)
About this talk
We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.
Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.
You will learn:
• How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
• The importance of focusing on the customer and customer experience.
• Real world examples of creating and implementing more personalised customer experiences on digital platforms.
Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).