WCM - The hub of Web, Email & Social Media Insights & Engagements
Presented by
Hosted by News Editor, Russell Parsons
About this talk
No longer can organisations rely on websites as the sole online channel to engage with audiences. People are socialising on Facebook, discussing brands on Twitter and looking for online reviews of products and services.
· Discover how a global financial organisation utilised a combination of web content management and social media to maximise campaign awareness.
· Learn how a WCM system can present a consistent message and take engagement to the next level across web, through email and on social media channels.
· Understand why social media measurement and insight are key enablers to the success and ROI of your campaign.