Hit the Jackpot with Predictive Power & Infinite Customer Insight

Mark Choueke, Pankaj Arora, Mark Perrett, Matt Chouard
Today’s marketing is becoming increasingly sophisticated as the
cloud changes the nature of customer relationships. This is driving
skyrocketing demand for predictive insight so marketers can
optimise every interaction in the customer lifecycle.

Learn firsthand how Tipp24.com, the lottery website operated by
Tipp24 Services Ltd., is using KXEN to boost targeting accuracy of
its marketing campaigns by up to 300% for its millions of

Over 400 of the world’s largest brands, including Barclays, Otto
Group and Virgin Media are using KXEN to hit the jackpot with
predictive analytics.

You could be too!
Apr 20 2011
75 mins
Hit the Jackpot with Predictive Power & Infinite Customer Insight
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Marketing Operations and Automation

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    John Koetsier: VP Research; VentureBeat
    Jen Kavanagh: EVP, General Manager (US); Beamly

    The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer improves monetization. It's how Starbucks engages deeper with its customers. And it's how Plants vs Zombies gets you back.

    We surveyed 375 mobile developers with over 900 million monthly average users to find the best mobile marketing automation platforms. Then we analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers.

    The result is the most complete report on mobile marketing automation available.
  • Investing a lot in content marketing? Make every pound count by ensuring you’re using every persuasion technique in town to encourage prospects to click, share, download and sign up. You don’t need design or technical support – just word power. We’ll share a host of case studies and examples showing how a few simple copy optimisation tricks could make you a content marketing hero.

    Learn how to:

    • Avoid common mistakes that put prospects off content.
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  • A short video showing the new 3radial powered DBS Lifestyle Mobile App which uses gamification to drive engagement with consumers.
  • The B2B buying process can be long and complex. But if marketers want to be successful, they need to understand what buyers really do to arrive at their final decision. What kind of information do they seek? And where do they get it from? And who does the buying – how do the different parts of the decision-making unit interact? Do B2B buyers use social media? And what are the characteristics of the suppliers they choose – as opposed to the also-rans who missed out?

    This presentation looks into findings from the recent Buyersphere Report and raises a number of fascinating points that will both interest and inform B2B marketers who want to understand their target markets more fully.

    More specifically, the session will cover:

    -B2B buyers’ description of their ‘perfect’ supplier
    -Insight into content preferences
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  • Find out what's in Five9's marketing tech stack in Lattice's Secret Sauce Series: Show Me Your Stack.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Doug Sechrist:

    Doug Sechrist is Vice President of Demand Marketing at Five9, the leading provider of cloud contact center software. Before joining Five9, he served as Vice President of Demand Generation at Eloqua as well as Taleo. He has also held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications.
  • Growing installs is the number one mission for any mobile app developer, and any user acquisition strategy generally consists of a mix of organic installs and paid campaigns. But many see these as separate and distinct. Not true. To get the most out of each — especially for smaller developers — it’s critical to understand how paid installs impact organic installs, and vice versa.

    In this webinar, Ian Sefferman of TUNE will share the eye-opening results of a study investigating the correlation between paid campaigns and organic installs (yes, it’s positive), and how this varies depending on the app category and operating system. Christian Calderon of DOTS will dive into the strategies and tactics that increase both paid and organic installs, and how they work together.

    What you’ll learn:
    For every paid install, how many organic installs an app can expect to see
    How the multiplier effect impacts app categories differently
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    Best-practice examples on what really works to maximize both organic installs and paid campaigns for highest yield


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  • Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

    In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
  • As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

    For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

    This session will highlight best practices to achieve webinar program success, including:

    - Reporting on webinar program performance and ROI
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  • Learn the secrets to the productivity behind an agile creative team.

    Watch how one in-house creative team’s innovative agile workflow has helped them meet deadlines and increase productivity.

    Learn how to:
    ●Minimise overtime by planning work in sprints
    ●Organise priorities strategically by grooming your backlog
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    ●Prove your value as a team with continuous improvement
  • Retailers today must juggle multiple priorities to achieve success. The most important of these priorities is adapting to a world where shoppers have unprecedented power in their interactions with retailers.

    Attend our webinar on Feb 25th at 1PM Eastern, 10AM Pacific, to learn how Best-in-Class retailers make strategic use of data to overcome their challenges. Our discussion will help you increase brand awareness, grow revenue, achieve operational excellence and minimize risks when managing customer data. So join the webinar to learn:
    •The Profile of a Data-Driven Retailer
    •How to Meet and Exceed Evolving Consumer Expectations
    •Steps to Optimize your Merchandising & Supply Chain Activities
    •Best Practices to Ensure Data Security & Privacy
    •How to Leverage IT to Drive Better Shopper Experiences
  • Channel
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  • Bleeding screens – media at the edge Apr 15 2015 2:00 pm UTC 75 mins
    The decrease in the percentage of UK households with a digital TV; the explosion of new media channels; the decline in linear TV viewing; the proliferation of digital content. In this context, market research company 2CV has recently completed a study with the aim of seeking out and engaging with those pushing the boundaries of media and entertainment consumption. In the webcast on 15th April, Alex Nketiah and Adam Short from 2CV will run through the findings from this unique research. It’s sure to be essential viewing for both brand owners and media companies looking to the future.

    The research explores what motivates and inspires… where expectations are now and in the future. It’s a deliberate journey to the edge to explore emerging media behaviours and attitudes – to discover what this might mean for media tomorrow and where the new value is likely to be.

    Using a combination of qualitative and quantitative research amongst a robust sample of respondents from across the UK, the 2CV research explores the motivations and behaviours of five different audiences at the edges of media consumption (for example, early adopters and rejecters of mainstream channels) to discover:

    •What draws them into this ‘new’ media usage

    •Their expectations around content quality, discovery and personalisation

    •The changing relationship between the media companies and content deliverers

    •The priorities and trade-offs to determine what truly drives choice in their media worlds

    •The findings will provide interesting food for thought both for advertisers looking to formulate future communications strategy and media owners wanting to adapt and thrive in the new media landscape.

    Adam Short and Alex Nketiah are Joint Heads of Technology & Entertainment Practice at 2CV.
  • Real-time marketing meets real-time research Mar 31 2015 2:00 pm UTC 75 mins
    Real-time marketing meets real-time research: Understanding Consumers' Digital Media Addiction

    The goal for marketers is to present the right advertising message to the right person at the right time - no matter whether a person is surfing social media, watching television, checking their mobile phone or walking into a store. This becomes more and more difficult as media consumption is ever-changing. Furthermore, while we need to keep different communication methods in mind and optimise our messaging for the medium, we should also approach consumers holistically, understanding that they are who they are on mobile devices, in their cars listening to the radio, or while watching television.

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  • A Week in the Life of an Agile Creative Team Recorded: Feb 26 2015 52 mins
    Learn the secrets to the productivity behind an agile creative team.

    Watch how one in-house creative team’s innovative agile workflow has helped them meet deadlines and increase productivity.

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  • Voice of the Customer Recorded: Jan 27 2015 63 mins
    The consumer voice has never been stronger. Brands realise that they need to listen more intently to customer feedback to maintain a competitive edge. Not surprisingly, VoC programmes are set to be one of the most significant investments businesses make over the next five years. With the VoC market set to grow by 30% annually, companies that get it right stand to leapfrog the competition.
    The Voice of the Customer webinar will feature Econsultancy's recent research on this topic, including input from Schuh and AXA Insurance about their own strategies and tactics.

    The webinar, in association with Trustpilot, will cover the following questions:

    •What does Voice of Customer (VoC) currently mean to businesses, and why is it so important?
    •How are brands implementing VoC, and how are the most visionary ones shaping up around it?
    •Which key tactics are businesses employing to collect and use VoC data?
    •Which KPIs should be used to measure VoC and its impact on the business?
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  • Transitioning Your Creative Team to Agile: Six Simple Steps Recorded: Nov 6 2014 61 mins
    Creative teams and agencies battle significant challenges. They have massive workloads, constant requests for last-minute projects, unrealistic work requests, tedious approval processes, and a marketplace that is always on, always connected, and always changing—and they grapple with all this while trying to create world-class, compelling work. Because of these challenges, they live in a work environment that requires an unprecedented need for speed and flexibility.

    Many creative teams and agencies are now embracing a more Agile approach to work to help them deliver more projects on time and within budget.

    Register for this Design Week webinar, in association with AtTask, and learn how to:
    •Organise and manage your workload and team to support Agile
    •Increase your outputs through an Agile approach
    •Ensure your team’s priorities
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    In this free webinar, Marketing Week and Silverpop’s Michael Cottrell will help you assess where you are and share a framework for evaluating multiple aspects of your digital marketing.

    You’ll take away from this webinar –

    · How to assess your digital efforts in 2014 so far.

    · A firm action plan to evaluate elements including content, list management, automation, mobile and more.

    · A refreshed momentum on how to make the best of digital for the rest of the year.

    It’s time to make the necessary adjustments to your plans, have focused conversations with your team and take on the rest of the year.

    Register for this free webinar and make the best of your digital efforts for the rest of 2014.
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    Join this live webinar with Adobe to learn more about how consumers are using devices today and how to identify the most profitable mobile segments.

    Based on findings from the 5th Adobe Mobile Consumer Survey, which had over 3,000 global responses from mobile users, this webinar will give valuable insights into:

    •Preferred mobile channels and spending habits

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    •How to personalise in real time through the use of geo-location

    Don’t miss this webinar which, along with our key insights and findings, will guide your formation of a high-value mobile strategy.
  • Email marketing – How to deliver true personalisation Recorded: Sep 30 2014 61 mins
    Email marketing is a vital communications tool for many businesses but to be effective in reaching time poor, over-messaged customers it now has to be personalised. However many marketers are still guilty of taking a 'batch and blast' approach with little regard for the fact that there is a human behind every email address. But it’s important to remember that if you want your email marketing to generate leads, boost sales and drive customer loyalty you need to use it as a platform via which you have one to one conversations with every prospect and every customer.

    Join Skip Fidura, client services director at dotmailer for this hard hitting Marketing Week webinar where attendees will learn how to send succinct personalised messaging which is targeted to individual purchasing history, transactional activity and web browsing behaviour.
    Skip will outline best practice, share top tips and offer compelling insights.

    The key learnings will be:

    * Savvy segmentation – How do you mine, segment and analyse your data to give you a single customer view?

    * Smart marketing automation – How do you create high-impact triggered emails which are specific to the personal preferences of every prospect and customer?

    * Dynamic content - How do you construct timely, structured and relevant one to one messages in real time?

    * Seamless customer lifecycle marketing – How do you use email to influence and engage at every stage of the customer journey?

    Register today if you want to ensure your email marketing delivers unbeatable ROI!
  • 10 steps to a successful Christmas season in online retail Recorded: Sep 23 2014 54 mins
    Whilst we’re some way away from Christmas turkey and a Doctor Who special, for the retail sector (who seem to live in the future), now is the time get ahead of the game and pull together a killer Christmas campaign.

    With Christmas generating anywhere between 40-80% of total revenue for some retailers, solid guidance is welcomed.

    JoinKestrel Lemen, Marketing Strategist – Bronto Europe for this Marketing Week webinar and learn:

    • How to set tasks and prioritise for each month leading up to Christmas & Boxing Day

    • How to build successful emails and make sure they reach the inbox

    • How to analyse past-season data and use it successfully this year

    Register today and we’ll talk you through the major steps to making your Christmas sales profitable!
  • How to stop your team turning into workplace zombies Recorded: Sep 17 2014 66 mins
    Feel like your team's pace has slowed to a shuffle? Or maybe their frustration and discouragement are spreading like a virus? There's a good chance your marketing team is being devoured, right under your nose, by workplace zombies.

    Marketing Week have teamed up with AtTask to bring you a live webinar that will highlight some of the changes you can implement to regain control of your team’s efficiency and overcome the virus that is killing your ability to deliver award-winning marketing campaigns.

    Join this free webinar and hear from Lawrence Weber, Managing Partner at Karmarama on the planning process behind some of their biggest campaigns.

    Fight off the issues that plague your productivity and learn how to:

    •Prove the value of your creative team/agency

    •Efficiently manage your never-ending ‘to-do list’

    •Eliminate workplace time wasters like unproductive meetings, excessive email, and constant interruptions

    •Earn the trust your team deserves

    Eradicate the workplace zombie epidemic and return your marketing team to their healthy, human best! Register Now
  • Master Multi-Channel Marketing by Conquering its 5 Major Challenges Recorded: Sep 4 2014 56 mins
    Marketers – Multi-channel marketing delivers better customer engagement and increased ROI. Learn how to market across formats and devices by overcoming 5 key challenges, and get started today!

    Join this Marketing Week webinar, in association with Turn, to discover how to:

    •Understand how your audience interacts with multiple devices and ad formats at various times of the day.

    •Leverage data and technology to tame complexity and engage in multi-channel communications.

    •Use the right eco system to make complex industry relationships your asset.

    •Work with an agency to develop a multi-channel creative and media strategy.

    •Efficiently track across platforms, gaining insight to improve campaign ROI.

    Register now for this webinar to learn how you can master multi-channel marketing and reach your ROI potential.
  • Quickly Launch Marketing Campaigns in the Cloud Recorded: Jul 16 2014 50 mins
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    For too long, the promise of data has outpaced the reality for marketers. This is especially true when it comes to achieving the long-held goal of driving more personalised cross-channel customer engagements. That is beginning to change, however, thanks to the advent of new technologies that enable marketers to easily unify their applications and data.

    Join digital marketing experts Stefan Tornquist, of Econsultancy, and Tracy Hansen, of Tealium, as they discuss the results of a first-of-its-kind survey that examines the unique challenges and opportunities organisations face in their quest to obtain a single customer view and transcend to the next level of marketing success. The webinar will feature key highlights and exclusive data from the Econsultancy report, entitled “The Path to Marketing Unification,” as well as an overview of how major brands worldwide are using tag management to solve this critical challenge.

    In this webinar, you will learn:
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    · Why only 14% of organisations are able to get a holistic customer view
    · Why those who achieve even limited integration see superior results
    · How achieve real-time, cross-channel results without spending a fortune
    · How a unified marketing strategy can finally unlock your marketing potential.

    Sign up now for this informative session, which will feature exclusive trends and insights not contained in the full report.
  • Analysing the ROI of Video Marketing Recorded: Jun 24 2014 73 mins
    Did you know that video is helping marketers increase website conversion rates by more than 65%? Brightcove's Global VP of Marketing, Steve Rotter and Aberdeen Research's CMO-in-Residence, Trip Kucera will be delivering a must-watch webinar discussing the ROI of using video as part of your content marketing strategy. Based on research conducted with best in class organisations in 2014, Steve and Trip will look at the real impact of video content marketing and address key questions such as:
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    What are the best firms doing with​ video​ content marketing?
  • Finding the path to mobile maturity Recorded: Jun 11 2014 69 mins
    For many companies, their first foray into mobile was creating a stripped down, non-responsive version of the company website for mobile phones with poor web browsers, and proudly proclaiming they had an enterprise mobile strategy. While we can now all admit that mobile has proven much bigger than we thought it was going to be, new research from Econsultancy and Adobe proves that we still seem to be lagging behind the mobile revolution in creation of proper mobile strategies. This webinar will explore the results of the recent survey and show examples of brands that are bucking the trend and using mobile in truly innovative ways to connect with their customers.
  • Curing sea blindness: Telling the Royal Navy’s story Recorded: Jun 4 2014 57 mins
    From pirate hunting to saving lives, the Royal Navy exhibits courage, adventure and heroism on a daily basis, yet many people don’t truly understand its role or relevance in today’s society. The Royal Navy has three core objectives for its communications strategy, focused around recruiting tomorrow’s Royal Navy employees, retaining existing employees and influencing the Navy’s stakeholders and the general public on what the Royal Navy does.

    Digital now plays a vital role in raising awareness and for many individuals, especially for its younger target audience, the Royal Navy’s website acts as the main communications channel. So how did the Royal Navy’s digital agency partner e3, using the Sitecore Experience Platform, deliver a digital strategy and a new website fit for this new landscape.
    Liam Tuvey, head of strategy at e3, will share their insight on the Royal Navy’s digital strategy, including:

    •How e3 took the core values of the Royal Navy – commitment, integrity and courage, to ensure these values were centre-stage across the new website
    •How to build a website to appeal to different target groups
    •Using different forms of content to create appeal
  • Understand your audience, target your messages. Recorded: May 29 2014 58 mins
    Understanding who your most valuable customers are is essential if you are to tailor their experience and increase conversions. This live webinar is designed not only help you identify these people, but shows you how to get bespoke messages to them that generate the results you are after.

    In conjunction with Marketing Week, Adobe’s Media Optimizer team will talk you through Audience Management and how it can consolidate audience information from multiple sources and quickly identify segments you may wish to engage with.

    Register now for this webinar to learn how you can use Media Optimiser to deliver targeted messages that inspire your audience to act.
  • Intelligence vs. Wisdom: The Single Customer View Recorded: May 8 2014 66 mins
    The Single Customer View is for making informed decisions, not just storing data.

    Marketers work with data from everywhere. Marketing databases, data marts, and customer databases have been talked about, built and rebuilt. In this webinar, we explore how simply gathering data to power intelligence isn't enough, the data must better inform the marketer to make better decisions - it must provide wisdom. We discuss how the fundamental facets of our personal relationships can be incorporated into a Single Customer View providing memory, perspective, and a trustworthy foundation for analytics, segmentation and campaign management.
  • The changing face of the UK: new insights for the connected world Recorded: Apr 24 2014 44 mins
    The last decade has seen significant changes to the social fabric of the UK. The new version of Experian’s Mosaic has identified new consumer groups like ‘Boomerang Boarders’ and ‘Rural Vogue’, which have changed the landscape of society beyond recognition. Understanding these changes and what they mean for your marketing strategy is now more important than ever.

    Join this live webinar to:
    - Understand how UK consumer profiles have changed
    - Find out what these changes mean for your marketing strategy
    - Get intelligence to reach your customers with the right message at the right time, every time

    Danny Thompson has been with Experian for over 13 years and has overall responsibility for the portfolio of customer insight products. For the last two years he has been dedicated to the development of Mosaic in the UK with the remit to deliver new and in-depth consumer insights utilising a mix of data innovation, analytics and cutting edge technology.
  • Driving Actions and Reactions: Engaging Your Customers In The New Digital World Recorded: Apr 17 2014 59 mins
    Your digital assets rest at the heart of any successful engagement strategy. Understanding how different asset types relate to the action and reaction you are attempting to drive is critical.

    Sitecore solution partner Precedent have recently published their latest report - “Driving Actions and Reactions: Engaging your customers in the new digital world” and in this free webinar Precedent reveal their key findings to look at control, influence, tactics and strategies online. Precedent will also discuss how to know your customers and gives tips on how to deliver them value.
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  • Title: Hit the Jackpot with Predictive Power & Infinite Customer Insight
  • Live at: Apr 20 2011 2:00 pm
  • Presented by: Mark Choueke, Pankaj Arora, Mark Perrett, Matt Chouard
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