Liam Tuvey, Head of Strategy, e3
From pirate hunting to saving lives, the Royal Navy exhibits courage, adventure and heroism on a daily basis, yet many people don’t truly understand its role or relevance in today’s society. The Royal Navy has three core objectives for its communications strategy, focused around recruiting tomorrow’s Royal Navy employees, retaining existing employees and influencing the Navy’s stakeholders and the general public on what the Royal Navy does.
Digital now plays a vital role in raising awareness and for many individuals, especially for its younger target audience, the Royal Navy’s website acts as the main communications channel. So how did the Royal Navy’s digital agency partner e3, using the Sitecore Experience Platform, deliver a digital strategy and a new website fit for this new landscape.
Liam Tuvey, head of strategy at e3, will share their insight on the Royal Navy’s digital strategy, including:
•How e3 took the core values of the Royal Navy – commitment, integrity and courage, to ensure these values were centre-stage across the new website
•How to build a website to appeal to different target groups
•Using different forms of content to create appeal