Lara O'Reilly, Reporter, Marketing Week
Consumer touch points are everywhere: in-person, mobile, web, email, social, apps, call centre, and more. But despite the different ways that brands interact with their customers, what still matters most is the overall customer experience. To create winning customer experiences, companies must create a culture of optimisation and innovation.
Join Victoria Reuter, eCommerce Director at JanSport, Matthew Niederberger, Channel Manager Conversion at Ziggo and Mike Harris, VP EMEA at Monetate for this webinar. Explore how to organise, create, and measure the memorable experiences your customers crave, bringing together the strategies of different business areas, including email marketing, website testing, data, and analytics.