Hit the Jackpot with Predictive Power & Infinite Customer Insight

Marketers today want to use all their data to give richly optimized experiences to their visitors. Thought leaders in the space are achieving this via data layers to collect all sorts of data and push it in real time to their conversion solutions. Hear how these innovative digital marketing organizations are implementing real-time data layers across their websites in order to power their analytics and optimization programs. Also discover how digital businesses are accelerating their data and tag control to drive analytics and optimization success and therefore become far more agile.
In this webinar, you will learn:
• Best practices on how to implement a custom data layer for your site
• How to use it to transform your data into actionable marketing initiatives
• How digital businesses accelerate their data & tag control to become agile

Speakers: James Niehaus, VP of analytics & digital strategy at Ensighten, Adrian James, managing director EMEA at Ensighten and Richard Clogg, Director of Data and Integration Services at Acceleration

Email - most commonly used communication channel in the world. Organisations rely on email to maintain dialogue with customers, to drive education, engagement and loyalty. And yet, 67% have had issues with deliverability in the last 12 months*.
Harnessing your reputation with Internet Service Providers through improved accuracy is the key to ensuring your emails reach their intended destination. Real-time validation of email addresses can protect the integrity of your email data, which in turn will improve your conversion rates and performance.
In this webinar we discuss:
•The importance of email deliverability?
•Protecting your sender reputation with ISPs
•How we can improve the accuracy of your email data

*Dynamic Markets/Experian Data Quality Global Research 2014

Getting visitors to your website is an important part of any digital strategy, but what happens when visitors arrive at your site? How is your website helping visitors to continue their digital journey with your organisation, and what goals is your organisation looking to achieve? What do you know about the users that visit your site – do you recognise different user types and adapt to their needs? This webinar with digital agency Lab will help your organisation to improve its Conversion Rate Optimisation (CRO).

Learn to understand your users – and their buying/conversion phases
Improve your calls to action and create clear value propositions
Importance of testing – split testing such as A/B and Multivariate
Where the future is going and the power of context in personalisation

According to research reports from Aberdeen, Content Marketing Institute, MarketingProfs and Forrester, one of the best ways to increase the impact of your content marketing strategy is to incorporate video into the mix. Join us for an informative conversation about how marketers are using video and content marketing to drive demand and build brands. We'll be sharing real world examples of how leading organizations are measuring and quantifying the ROI of content marketing and video.
Join this live webinar to learn:
•Cutting edge video and content marketing strategies. What are the leaders in the industry doing right?
•Where video can be applied to generate the best results from your content marketing strategy.
•Real world ROI. What kind of results can be expected?

Consumer touch points are everywhere: in-person, mobile, web, email, social, apps, call centre, and more. But despite the different ways that brands interact with their customers, what still matters most is the overall customer experience. To create winning customer experiences, companies must create a culture of optimisation and innovation.
Join Victoria Reuter, eCommerce Director at JanSport‬, Matthew Niederberger, Channel Manager Conversion at Ziggo‬ and Mike Harris, VP EMEA at Monetate‬ for this webinar. Explore how to organise, create, and measure the memorable experiences your customers crave, bringing together the strategies of different business areas, including email marketing, website testing, data, and analytics.

Learn how to use technology to avoid the classic content marketing strategy traps.
Content is king in the digital world, but what is a content strategy and does your brand need one? Join Sitecore solution partner Reading Room' Digital Consultant Jonathan Von Abo, to discover the ingredients needed for a successful content strategy and how to use the right technology to enable it.
Looking at real-life examples, Reading Room will explore the benefits of personalising content for specific audiences, get to grips with the content management process from initial creation to long term management and marketing automation, and identify how to send the right communication through the right channel, at the right time.

Understanding how your online display ad campaigns perform and your customers’ path to purchase is critical to optimising your investments. However, with the flood of available data it can be difficult to separate the signal from the noise.
To fully understand how to measure your campaigns, it is important to clarify existing measurement shortcomings and then determine which metrics to focus on to drive ROI.
In this webinar, Phil Macauley, Quantcast's EU Managing Director, and Pete Robins, agenda21 Managing Partner will explain:
• The current challenges in understanding the effectiveness of online display advertising
• A new approach to measurement to understand the metrics that matter when evaluating campaigns
• How to better understand the value of reaching new prospects to drive ROI

How does your website look on a tablet?
The tablet experience of your website used to be an afterthought. But with over 30% of UK households now owning a tablet, marketers can’t afford to ignore this touch-point for their brand.
Discover how to ensure your brand captures the growing tablet audience.
Fusionworkshop’s experts cover the following:
•How your content experience can be managed for the tablet
•How some brands are leading the way
•Growth in tablet use by specific demographics, such as seniors
Register here to attend the webinar and ensure you have the insight you need to get ahead of the competition with this exciting new audience.

Join Adobe & Econsultancy for this live webinar to discover the results of Adobe’s 2013 Digital Marketing Optimisation survey. Find out what over 1800 digital marketers are doing to get ahead, from basic optimisation practices to robust strategies designed to maximise conversion, customer satisfaction and business performance.

It is becoming ever more important for marketers to be able to think of every touch-point when creating a brand experience. Providing a consistent, efficient experience is no longer the goal, how can marketers translate the essence of their brand into every touch-point and every interaction?

In this webinar, Ben Ireland and Gareth Ingram from How Splendid explore the creation of omni-channel brand experiences, showing how leading brands are tackling this area, and the success they are enjoying.

** Live Peer Panel – watch leading marketers discuss how they measure and manage their customers’ experience**

As more and more everyday interactions go digital, numerous brands are realising that customers won't engage with them unless the experience is seamless and convenient. But what makes up a great digital customer experience, and how do companies measure and manage customers' experiences across all platforms, so they know where to devote their attention? This feature will look at:

Why customer experience management is the next big marketing battleground

How can digital channels be used to optimise and personalise the customer experience

What makes a great digital customer experience – what are consumers looking for?

How can brands measure levels of loyalty and engagement across different digital touch-points?

What difficulties are there in analysing different kinds of data (e.g. survey responses, net promoter score, web analytics, usability testing, etc)?

What are the challenges of integrating off-line channels such as in-store retail and call centres with digital channels?

Learn what it takes to build, manage, and deliver an awesome
digital presence.

Digital marketing is changing. You can't just broadcast your message. You
can't just scream louder than your competitor. You have to be smart about it.
You have to tell a story that can reach your customer wherever they are, on
whatever device. With a consistent story that connects emotionally to your
audience you'll be able to rise above the digital marketing noise and really
get their attention because you'll have an awesome digital presence.

Learn in this Webinar:
What makes up your digital presence
How to assess where it's weak
Identifying your digital presence purpose,
The touchpoints you need to reach your audience
And the technologies, processes, and people you'll need to make your digital
presence stand out from the crowd.

You'll also see some digital presence examples that do a great job of
telling a powerful, engaging story...and some that don't.

Don't miss the chance to be your company's "digital presence guru!"

At the end of 2012, Marketing Week in association with SAS, surveyed over 1,000 Marketing Week readers with responsibility for marketing strategy in their business.

The finalised report indicates that marketers are tentatively throwing out the old, and cautiously welcoming in the new. In many ways this uncertainty is natural, but it does leave a lot of leeway for more confident players to steal a march on their competitors.

How will you fully capitalise on these digital opportunities?

If you are looking for inspiration and insight to help shape and revitalise your marketing strategy, then look no further than this live webinar.

Rosie Baker (Deputy News Editor, Marketing Week) and Charles Randall (Solutions Marketing Manager, SAS Marketing) will extract the most important findings from the survey – which has been shaped by you and your peers - and present them to you

Presented by: CMO from Huddle Chris Boorman

The theory of marketing is relatively simple – to market a product or service effectively you take the message to wherever your audience may be. But the execution is far more complex, thanks mainly to the digital revolution. It has had an unprecedented impact on the way in which businesses operate. Who could have predicted 10 years ago that a thing called ‘social media’ would exist, and that it would be an ingrained part of so many companies’ marketing plans? Or that mobile marketing would be such a viable way to reach business decision makers? Offline and online campaigning are not only linked by common brand values and goals, they are often integral to each other. All of this has implications for the way in which marketing departments collaborate, use technology, are staffed and are structured.

So with this in mind, let’s consider how the average marketing department might look seven years from now in 2020. In this webinar we will look at seven key areas that will benefit from the continued digital revolution in the coming years and influence the marketing department of the future.

- Skills & overload
- Recruitment & training
- Communications
- The role of the agency
- Working with Sales
- The evolution of email
- The role of technology

Adobe’s most recent Digital Intelligence report is based on a survey of some of the biggest brands and senior marketers to uncover the trends that will have the biggest impact on the way marketers will work over the next 12 months.
Join free for this live webinar to discover what your peers have highlighted as the biggest opportunities for 2013 as well as the challenges they face in digital marketing.

Customer Experience Optimisation is a proven methodology for attracting, converting and retaining customers, as well as driving incremental revenue, reducing costs, and improving customer satisfaction and brand loyalty. However, marketers’ effectiveness in optimising customer experience is dependent on the extent to which they can derive actionable insight from customer data. Right now, information management is the new source of competitive advantage; the right technology enables marketers to meet the challenges of scale and complexity that today’s customer data presents and deliver the refined, personalised customer experience that their customers demand.

Join Will Cook, VP of Multichannel at HP Autonomy, to learn how leading businesses have leveraged Autonomy’s unique technology to optimise their customer experience.

With its integral status in our everyday lives, social media is now truly ubiquitous. What began in the arena of communications, like many of the most popular pieces of viral content, now transcends global and organisational boundaries. Social has helped create democracies, transformed how companies engage, with their stakeholders and created new, and hitherto impossible new business opportunities. Social media is just the beginning. We’re already entering a time when our entire approach to communication, collaboration, idea generation and idea execution is being fuelled by social. The smartest companies are already planning for it. We call this social business: organisations that employ social networks, tools and communities to build an entirely different and more substantive dialogue with the audiences that matter. In this presentation, we will seek to open the minds’ of business decision makers about the broader potential of ‘social’: be it social commerce, social customer service or social business in general.

Key learning points:
- How to manage social media as the starting point for a socialisation of their enterprise
- The broader business opportunities and ROI afforded by social tools and techniques
- The immediate and long-term transformative value of such tools, techniques and approaches

According to IBM, 71% of chief marketing professionals feel underprepared to deal with the rapid increase in data over recent years. However, with the advent of 'big data', loyalty programmes and customer experience teams within brands, a host of ammunition is now available to combat this data explosion.

Through this webinar, IBM will share the findings from its latest research, highlighting the most concerning issues for marketers today including ‘big data’, social media and multichannel marketing.

SAP will then share how organisations can use technology to better understand the vast amounts of data available to them and use it to deliver personalised customer experiences.

With so much information available from so many sources, how can marketers maintain an intimate relationship with consumers?

Sign up for this complimentary webinar and find out.