Hit the Jackpot with Predictive Power & Infinite Customer Insight

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Mark Choueke, Pankaj Arora, Mark Perrett, Matt Chouard
Today’s marketing is becoming increasingly sophisticated as the
cloud changes the nature of customer relationships. This is driving
skyrocketing demand for predictive insight so marketers can
optimise every interaction in the customer lifecycle.

Learn firsthand how Tipp24.com, the lottery website operated by
Tipp24 Services Ltd., is using KXEN to boost targeting accuracy of
its marketing campaigns by up to 300% for its millions of

Over 400 of the world’s largest brands, including Barclays, Otto
Group and Virgin Media are using KXEN to hit the jackpot with
predictive analytics.

You could be too!
Apr 20 2011
75 mins
Hit the Jackpot with Predictive Power & Infinite Customer Insight
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Marketing Operations and Automation

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  • Mobile is taking over as the pre-eminent way companies connect with customers.

    For sales. For service. For feedback. For support. For … everything.

    In just 8 years, smartphones have taken over the world. In just 3.5 years, smartphone media consumption has overtaken television. In just 5 years, we have been talking on our phones the same amount, but our data usage has skyrocketed more than 3400%. Mobile commerce has jumped 123% just in the first quarter of this year. It's happening. It's happening right now.

    We're taking a hard look at how mobile is the new normal. Your customers expect it. Business demands it. Mobile marketing automation is only used by 1.5% of businesses today -- and those businesses are making a killing because they understand the unique relationships we have grown to expect with our mobile devices.

    In this webinar, you'll:

    * Learn how psychology meets technology with mobile marketing automation
    * Improve customer engagement and retention through marketing efforts
    * Get a running start on using the mobile revolution to drive massive engagement

    Speakers: John Koetsier, VP Research, VentureBeat
    Julie Gerola, VP Marketing, Viggle
    Arthur Madrid, Founder and CEO, Pixowl

    Sponsored by LeanPlum
  • For today’s digitally demanding customer, a rich, personalized customer
    experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

    Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

    We will be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

    Full list of speakers are:

    Liz Miller, SVP, Marketing - CMO Council

    Jeff Goldberg, Product Marketing Lead for Customer Information Management - Pitney Bowes

    Maureen Duff, Managing Director, Head of Global Marketing - Pershing
  • In today’s fast changing IT support environments companies are looking to find ways to reduce cost while, increasing quality of service which are often opposing forces. By understanding IT support metrics, companies can better position themselves to measure success and turn opposition into opportunity.

    Join us on Wednesday, July 29th at 2pm EDT and learn about metrics that can help measure your IT support environment’s health, reduce costs and improve your IT support services.

    Key Takeaways:
    •How to determine the health of your IT Environment
    •Identify the top 10 recommended Service Desk Metrics
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Acquia:
    Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
  • How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

    Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

    In this session you will:

    * See the data highlighting major trends driving interest in "WCM in the Cloud"

    * Understand the pros and cons of moving your WCM to the Cloud

    * Master the role of the cloud in delivering great digital experiences.

    * Build support and a roadmap to use the cloud in your digital experience delivery strategy.
  • Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
    Learn how to:
    •Determine the key stages in the customer journey
    •Map out the buyer’s thoughts and needs at each stage
    •Identify areas you can improve to enhance the customer experience
    •Use a multichannel approach to connect more effectively with contacts
    •Expedite prospects’ and customers’ movement along the customer journey
  • B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology toolbox. With Pardot marketing automation, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 40-minute look at how Pardot can:

    - help generate new business
    - identify quality leads for quick conversion
    - create a faster, smoother buyer’s experience
    - prove real results

    Also, hear from one of Pardot's incredible clients as they share how using Pardot has their benefited their teams and business!
  • Ever wonder how we use our own products?

    At Pardot, we’ve used our own marketing automation solution to build our business as we’ve grown from a small start-up to a part of a Fortune 500 company. Now, Pardot is changing the way that other areas of Salesforce do business as well.

    Hear straight from the experts in this 40-minute webinar on how Salesforce uses Pardot. We’ll have representatives from Pardot, Desk.com, and Salesforce Foundation to share insights on:

    - how Pardot powers their day-to-day marketing and sales processes
    - specific challenges that Pardot has helped them overcome
    - the killer results they’ve seen with marketing automation

    - Ryan Johnston, Demand Generation Manager - Pardot
    - Ginny McSwine, Campaigns Manager - Salesforce Foundation
    - Tracy Foster, Sr. Manager, Marketing Automation & Email - Desk.com
  • To help drive incremental revenue and long-term value for its shareholders, First Niagara made a commitment to compete on customer experience and product innovation. By creating a customer-centric culture, the bank is empowering all of its team members to be even more responsive to customers’ individual needs across lines of business, channels and touch points.

    Join us for a webinar to hear how Jeff Semonovich, SVP & Managing Director of Enterprise Services at First Niagara, is leading the effort to implement a Customer360 platform to help improve customer service and increase cross sell revenue. He will explain how the bank is rethinking the way it manages and internally shares customer data to be more agile, to innovate faster, and to future-proof the bank’s customer-centricity strategy.

    Find out how First Niagara is using the Informatica Total Customer Relationship solution to bring together business-critical customer data from multiple siloed applications, clean and enrich it, merge duplicates, and manage household, business and influencer network relationships. Then, fuel their analytics and operational applications so employees are empowered to execute the bank’s customer-centric strategy.

    During this webinar, Jeff Semonovich from First Niagara, Satish Puskoor, Specialist Leader in Information Management from Deloitte, and Jakki Geiger, Senior Director, Solutions Marketing in Information Quality Solutions from Informatica, will:

    • Discuss barriers to seeing a total customer relationship view across products and channels
    • Explain how First Niagara is shifting from a product-centric to a customer-centric view
    • Share the business benefits First Niagara expects to achieve
    • Reveal the lessons First Niagara has learned from this experience
    • Answer your customer data management questions in the live Q&A
  • Channel
  • Channel profile
  • The Masters of Marketing - How to make an excellent awards entry outstanding Recorded: Jul 29 2015 37 mins
    Ruth Mortimer (Content Director - Centaur Marketing)
    Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • The Quest for Mobile Excellence Recorded: Jul 14 2015 56 mins
    Linus Gregoriadis (Econsultancy), Jamie Brighton (Product & Industry Marketing - Adobe)
    This webinar, hosted by Econsultancy and Adobe, will explore how companies are rising to the mobile challenge in a world where consumers are increasingly engaging with brands on smartphones and tablets.

    Econsultancy Research Director Linus Gregoriadis will present key findings from the recent Quest for Mobile Excellence report, published recently in partnership with Adobe and based on a global survey of 3,000 marketers.

    Jamie Brighton, Product & Industry Marketing at Adobe, will look at the extent to which companies are adopting 'mobile-first' strategies and also at the different tactics and activities being used to improve the mobile customer experience.
  • Future Proof your Design Team Recorded: Jul 8 2015 59 mins
    Angus Montgomery (Editor - Design Week), David Lesué (Creative Director - Workfront)
    As marketing environments change and evolve faster and faster, creative and design teams can feel hard-pressed to keep up. Many feel like they are living project-to-project, and any last-minute catastrophe can bankrupt the team and send it spiralling out of control.

    David Lesué, Workfront's creative director, experienced that terrifying feeling first-hand when his lean, mean, agile creative team was hit with the monumental task of rebranding their company’s name, brand, and creative assets in an extremely short time frame. Luckily, the team was well positioned to handle the incoming flood with minimal disruption to their work-life balance because they had already developed a killer formula to future proof their team against massive creative projects.

    During this Design Week webinar David will share tips to help you future proof your design team and deal with projects of any size or scale with minimal disruption by:

    -Finding your rhythm
    -Doing the math
  • Building the Business Case for Attribution Recorded: Jun 30 2015 58 mins
    Linus Gregoriadis (Econsultancy), Jeremy Coster (Rakuten Attribution), David Hardy (Rakuten Attribution)
    Webinar time: Jun 30 2015 3:00 pm GMT

    While most marketers know that investing in attribution is a good idea, they often struggle with justifying spend internally.

    In this webinar Econsultancy Research Director Linus Gregoriadis will be joined by Rakuten Attribution experts, Jeremy Coster (New Business Manager) and David Hardy (Client Director), to show how attribution can be used to identify the 15-20% of your marketing budget that’s not working and invest it where it does, then use real case studies to help build the case for tangible business benefit.
  • Top Tips for Retargeting Best Practice Recorded: Jun 24 2015 61 mins
    Lucy Tesseras (Marketing Week), Shane Murphy (Director of EMEA Marketing - AdRoll)
    Personalisation in advertising has become a hot topic for UK brands and marketers. Retargeting uses the power of personalisation to turn shopping basket abandoners into customers, but what else can it do?

    In this Marketing Week webinar join Shane Murphy, AdRoll’s director of EMEA marketing, as he walks through the insights from our survey of 250 European marketers and AdRoll retargeting campaign data from nearly 4,000 advertisers:

    • Real world use cases for retargeting in driving brand awareness, customer retention, and driving sales

    • Industry insight on social, mobile, and attribution

    • Retargeting and attribution best practices
  • Three essential lessons for improving customer engagement Recorded: Jun 4 2015 48 mins
    Michael Barnett (Marketing Week), Darren Gerry (Digital Transformation Leader - IBM)
    This webinar, in association with IBM, is a guide for marketers who want to learn about a strategic approach to improving customer engagement.

    Outperforming enterprises are 54% more likely than underperforming enterprises to engage and collaborate extensively with their customers, according to our research. As marketers, we are in the hot seat - charged with making this the cornerstone of our marketing strategies. We are now challenged with creating a meaningful two-way dialogue and engaging with customers, as distinct from marketing to them, and enabling customers to share their experiences with us and others in the customer community.

    Darren Gerry, Digital Transformation Leader for IBM's Comms Sector in Europe, will discuss:

    •How to sow the seeds of an innovation culture - engaging and collaborating with customers at all stages of the business cycle
    •The virtuous circle of customer experience, loyalty and revenue
    •Tools and techniques to get you started

    We hope you can join us for an interesting and lively session and look forward to welcoming you - please register today to reserve your place
  • Marketing Transformation: A Checklist for Driving Change Recorded: Apr 28 2015 58 mins
    Mindi Chahal (Marketing Week), Jim Kelly (Blue Group)
    This webinar is a guide for marketers to initiate a marketing transformation across their organisation.

    Marketing is often stifled by business culture and is either not positioned to champion the important issue of change, or is reluctant to try.

    Marketing Transformation is a step-by-step journey that requires you to establish where you are now, where you want to get to and to plot your route from A to B.

    Blue Group’s Jim Kelly will discuss:

    -The Marketing Transformation Roadmap
    -Establishing where you are now
    -Defining your vision
    -Key considerations of transformation
    -The technology, people, process, data and culture components

    Register for this webinar to start your transformation.
  • Bleeding screens – media at the edge Recorded: Apr 15 2015 47 mins
    Jonathan Bacon (Marketing Week), Adam Short (2CV), Alex Nketiah (2CV)
    The decrease in the percentage of UK households with a digital TV; the explosion of new media channels; the decline in linear TV viewing; the proliferation of digital content. In this context, market research company 2CV has recently completed a study with the aim of seeking out and engaging with those pushing the boundaries of media and entertainment consumption. In the webcast on 15th April, Alex Nketiah and Adam Short from 2CV will run through the findings from this unique research. It’s sure to be essential viewing for both brand owners and media companies looking to the future.

    The research explores what motivates and inspires… where expectations are now and in the future. It’s a deliberate journey to the edge to explore emerging media behaviours and attitudes – to discover what this might mean for media tomorrow and where the new value is likely to be.

    Using a combination of qualitative and quantitative research amongst a robust sample of respondents from across the UK, the 2CV research explores the motivations and behaviours of five different audiences at the edges of media consumption (for example, early adopters and rejecters of mainstream channels) to discover:

    •What draws them into this ‘new’ media usage

    •Their expectations around content quality, discovery and personalisation

    •The changing relationship between the media companies and content deliverers

    •The priorities and trade-offs to determine what truly drives choice in their media worlds

    •The findings will provide interesting food for thought both for advertisers looking to formulate future communications strategy and media owners wanting to adapt and thrive in the new media landscape.

    Adam Short and Alex Nketiah are Joint Heads of Technology & Entertainment Practice at 2CV.
  • Understanding Consumers' Digital Media Addiction Recorded: Mar 31 2015 69 mins
    Lucy Tesseras (Marketing Week), John Bremer (Toluna), James Pickles (Toluna)
    Real-time marketing meets real-time research: Understanding Consumers' Digital Media Addiction

    The goal for marketers is to present the right advertising message to the right person at the right time - no matter whether a person is surfing social media, watching television, checking their mobile phone or walking into a store. This becomes more and more difficult as media consumption is ever-changing. Furthermore, while we need to keep different communication methods in mind and optimise our messaging for the medium, we should also approach consumers holistically, understanding that they are who they are on mobile devices, in their cars listening to the radio, or while watching television.

    In addition to dissecting the typical consumer and their media consumption, we’ll discuss how this new world order requires complete cohesion between brands, their advertising and media agencies - all the while supported by smart, real-time market research. This presentation will focus on the consumers' role in that ecosystem and their ability to recognise and internalise the messages they are sent.
  • A Week in the Life of an Agile Creative Team Recorded: Feb 26 2015 52 mins
    David Lesue (Creative Director - Workfront), Angus Montgomery (Editor - Design Week)
    Learn the secrets to the productivity behind an agile creative team.

    Watch how one in-house creative team’s innovative agile workflow has helped them meet deadlines and increase productivity.

    Learn how to:
    ●Minimise overtime by planning work in sprints
    ●Organise priorities strategically by grooming your backlog
    ●Keep work and deadlines visible with burndown charts
    ●Prove your value as a team with continuous improvement
  • Voice of the Customer Recorded: Jan 27 2015 63 mins
    Linus Gregoriadis (Econsultancy), Nico Lutkins (Trustpilot), Hannah Brannigan (AXA Insurance), Stuart McMillan (Schuh)
    The consumer voice has never been stronger. Brands realise that they need to listen more intently to customer feedback to maintain a competitive edge. Not surprisingly, VoC programmes are set to be one of the most significant investments businesses make over the next five years. With the VoC market set to grow by 30% annually, companies that get it right stand to leapfrog the competition.
    The Voice of the Customer webinar will feature Econsultancy's recent research on this topic, including input from Schuh and AXA Insurance about their own strategies and tactics.

    The webinar, in association with Trustpilot, will cover the following questions:

    •What does Voice of Customer (VoC) currently mean to businesses, and why is it so important?
    •How are brands implementing VoC, and how are the most visionary ones shaping up around it?
    •Which key tactics are businesses employing to collect and use VoC data?
    •Which KPIs should be used to measure VoC and its impact on the business?
    •How can businesses leverage VoC to attract and convert new customers?
  • Transitioning Your Creative Team to Agile: Six Simple Steps Recorded: Nov 6 2014 61 mins
    Angus Montgomery (Design Week), David Lesue (AtTask), Jim Bowes (Manifesto Digital)
    Creative teams and agencies battle significant challenges. They have massive workloads, constant requests for last-minute projects, unrealistic work requests, tedious approval processes, and a marketplace that is always on, always connected, and always changing—and they grapple with all this while trying to create world-class, compelling work. Because of these challenges, they live in a work environment that requires an unprecedented need for speed and flexibility.

    Many creative teams and agencies are now embracing a more Agile approach to work to help them deliver more projects on time and within budget.

    Register for this Design Week webinar, in association with AtTask, and learn how to:
    •Organise and manage your workload and team to support Agile
    •Increase your outputs through an Agile approach
    •Ensure your team’s priorities
    •Keep your clients/stakeholders happy
    •Get better control over your work chaos
  • How to make the most of your digital planning for the rest of 2014 Recorded: Oct 9 2014 38 mins
    Linus Gregoriadis (Econsultancy), Michael Cottrell (Silverpop)
    Now is the time to assess how you're doing against your digital goals. As the summer holiday season draws to a close and everyone’s focus switches to the important end of the year, it’s critical you understand how you are delivering against your digital objectives.

    In this free webinar, Marketing Week and Silverpop’s Michael Cottrell will help you assess where you are and share a framework for evaluating multiple aspects of your digital marketing.

    You’ll take away from this webinar –

    · How to assess your digital efforts in 2014 so far.

    · A firm action plan to evaluate elements including content, list management, automation, mobile and more.

    · A refreshed momentum on how to make the best of digital for the rest of the year.

    It’s time to make the necessary adjustments to your plans, have focused conversations with your team and take on the rest of the year.

    Register for this free webinar and make the best of your digital efforts for the rest of 2014.
  • Marketing to the Mobile Elite Recorded: Oct 8 2014 52 mins
    Seb Joseph (Marketing Week), Andrew Savory (Mobile Evangelist - Adobe)
    Simply having a mobile strategy is no longer enough. Marketers need a mobile strategy that understands, targets and engages their most valuable mobile customers: the mobile elite.

    Join this live webinar with Adobe to learn more about how consumers are using devices today and how to identify the most profitable mobile segments.

    Based on findings from the 5th Adobe Mobile Consumer Survey, which had over 3,000 global responses from mobile users, this webinar will give valuable insights into:

    •Preferred mobile channels and spending habits

    •How to deliver and optimise targeted, engaging mobile experiences

    •How to personalise in real time through the use of geo-location

    Don’t miss this webinar which, along with our key insights and findings, will guide your formation of a high-value mobile strategy.
  • Email marketing – How to deliver true personalisation Recorded: Sep 30 2014 61 mins
    Branwell Johnson (Marketing Week), Skip Fidura (Client services director - dotmailer)
    Email marketing is a vital communications tool for many businesses but to be effective in reaching time poor, over-messaged customers it now has to be personalised. However many marketers are still guilty of taking a 'batch and blast' approach with little regard for the fact that there is a human behind every email address. But it’s important to remember that if you want your email marketing to generate leads, boost sales and drive customer loyalty you need to use it as a platform via which you have one to one conversations with every prospect and every customer.

    Join Skip Fidura, client services director at dotmailer for this hard hitting Marketing Week webinar where attendees will learn how to send succinct personalised messaging which is targeted to individual purchasing history, transactional activity and web browsing behaviour.
    Skip will outline best practice, share top tips and offer compelling insights.

    The key learnings will be:

    * Savvy segmentation – How do you mine, segment and analyse your data to give you a single customer view?

    * Smart marketing automation – How do you create high-impact triggered emails which are specific to the personal preferences of every prospect and customer?

    * Dynamic content - How do you construct timely, structured and relevant one to one messages in real time?

    * Seamless customer lifecycle marketing – How do you use email to influence and engage at every stage of the customer journey?

    Register today if you want to ensure your email marketing delivers unbeatable ROI!
  • 10 steps to a successful Christmas season in online retail Recorded: Sep 23 2014 54 mins
    Johnny Bacon (Marketing Week), Kestrel Lemen (Marketing Strategist – Bronto Europe)
    Whilst we’re some way away from Christmas turkey and a Doctor Who special, for the retail sector (who seem to live in the future), now is the time get ahead of the game and pull together a killer Christmas campaign.

    With Christmas generating anywhere between 40-80% of total revenue for some retailers, solid guidance is welcomed.

    JoinKestrel Lemen, Marketing Strategist – Bronto Europe for this Marketing Week webinar and learn:

    • How to set tasks and prioritise for each month leading up to Christmas & Boxing Day

    • How to build successful emails and make sure they reach the inbox

    • How to analyse past-season data and use it successfully this year

    Register today and we’ll talk you through the major steps to making your Christmas sales profitable!
  • How to stop your team turning into workplace zombies Recorded: Sep 17 2014 66 mins
    Michael Barnett (Marketing Week), Lawrence Weber (Karmarama), Richard Whitehead (AtTask)
    Feel like your team's pace has slowed to a shuffle? Or maybe their frustration and discouragement are spreading like a virus? There's a good chance your marketing team is being devoured, right under your nose, by workplace zombies.

    Marketing Week have teamed up with AtTask to bring you a live webinar that will highlight some of the changes you can implement to regain control of your team’s efficiency and overcome the virus that is killing your ability to deliver award-winning marketing campaigns.

    Join this free webinar and hear from Lawrence Weber, Managing Partner at Karmarama on the planning process behind some of their biggest campaigns.

    Fight off the issues that plague your productivity and learn how to:

    •Prove the value of your creative team/agency

    •Efficiently manage your never-ending ‘to-do list’

    •Eliminate workplace time wasters like unproductive meetings, excessive email, and constant interruptions

    •Earn the trust your team deserves

    Eradicate the workplace zombie epidemic and return your marketing team to their healthy, human best! Register Now
  • Master Multi-Channel Marketing by Conquering its 5 Major Challenges Recorded: Sep 4 2014 56 mins
    Mindi Chahal (Marketing Week), Pierre Naggar (MD Turn Europe), PubMatic
    Marketers – Multi-channel marketing delivers better customer engagement and increased ROI. Learn how to market across formats and devices by overcoming 5 key challenges, and get started today!

    Join this Marketing Week webinar, in association with Turn, to discover how to:

    •Understand how your audience interacts with multiple devices and ad formats at various times of the day.

    •Leverage data and technology to tame complexity and engage in multi-channel communications.

    •Use the right eco system to make complex industry relationships your asset.

    •Work with an agency to develop a multi-channel creative and media strategy.

    •Efficiently track across platforms, gaining insight to improve campaign ROI.

    Register now for this webinar to learn how you can master multi-channel marketing and reach your ROI potential.
  • Quickly Launch Marketing Campaigns in the Cloud Recorded: Jul 16 2014 50 mins
    Lara O'Reilly, Marketing Week
    Join us for this live webinar and learn about using Adobe Experience Manager in the cloud. Find out how you can:

    • Quickly organise, optimise, and launch marketing campaigns across digital channels
    • Empower marketers and IT to deliver engaging experiences while reducing time to market
    • Deploy scalable, highly available, and secure digital experiences globally with IT as the trusted advisor
  • Path to Unified Marketing: How To Deliver Personalised Cross-Channel Marketing Recorded: Jul 3 2014 79 mins
    Stefan Tornquist (Econsultancy), Tracy Hansen (Tealium)
    *Includes key highlights and exclusive data from 2014 Econsultancy research*

    For too long, the promise of data has outpaced the reality for marketers. This is especially true when it comes to achieving the long-held goal of driving more personalised cross-channel customer engagements. That is beginning to change, however, thanks to the advent of new technologies that enable marketers to easily unify their applications and data.

    Join digital marketing experts Stefan Tornquist, of Econsultancy, and Tracy Hansen, of Tealium, as they discuss the results of a first-of-its-kind survey that examines the unique challenges and opportunities organisations face in their quest to obtain a single customer view and transcend to the next level of marketing success. The webinar will feature key highlights and exclusive data from the Econsultancy report, entitled “The Path to Marketing Unification,” as well as an overview of how major brands worldwide are using tag management to solve this critical challenge.

    In this webinar, you will learn:
    · Why 72% of marketers report problems with data fragmentation
    · Why only 14% of organisations are able to get a holistic customer view
    · Why those who achieve even limited integration see superior results
    · How achieve real-time, cross-channel results without spending a fortune
    · How a unified marketing strategy can finally unlock your marketing potential.

    Sign up now for this informative session, which will feature exclusive trends and insights not contained in the full report.
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  • Title: Hit the Jackpot with Predictive Power & Infinite Customer Insight
  • Live at: Apr 20 2011 2:00 pm
  • Presented by: Mark Choueke, Pankaj Arora, Mark Perrett, Matt Chouard
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