Hit the Jackpot with Predictive Power & Infinite Customer Insight

Presented by

Mark Choueke, Pankaj Arora, Mark Perrett, Matt Chouard

About this talk

Today’s marketing is becoming increasingly sophisticated as the cloud changes the nature of customer relationships. This is driving skyrocketing demand for predictive insight so marketers can optimise every interaction in the customer lifecycle. Learn firsthand how Tipp24.com, the lottery website operated by Tipp24 Services Ltd., is using KXEN to boost targeting accuracy of its marketing campaigns by up to 300% for its millions of customers. Over 400 of the world’s largest brands, including Barclays, Otto Group and Virgin Media are using KXEN to hit the jackpot with predictive analytics. You could be too!

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (95)
Subscribers (30427)
Premium channel delivering high quality content, featuring brand led case studies on the use of single or multi-channel marketing.