Hit the Jackpot with Predictive Power & Infinite Customer Insight

By empowering its associates worldwide with great customer data, Hyatt Hotels Corporation is creating seamless, memorable and personalized experiences to entice guests to choose Hyatt, increase customer lifetime value, improve efficiencies, and drive growth for their brand. Fueled by customer data management technology and a next-generation customer 360 view, Hyatt is reinvigorating its service culture and fostering innovation on a global scale.

Join this webinar, hosted by CRM Magazine, to hear Tom Smith and SriHari Thotapalli from Hyatt and Jakki Geiger from Informatica share:

•How Hyatt is creating a single view of the customer (SVOC) across 600 properties and 12 brands, managing highly complex B2C and B2B customer relationships
•How an SVOC empowers Hyatt's 100,000 associates to deliver memorable guest experiences
•The customer data management strategy at the heart of Hyatt's guest experience management strategy
•The lessons Hyatt's team has learned from this experience as well as the next steps on their journey

Three-quarters of Americans believe that control over their personal data is very important, but only 9% believe they have this control. Up until now, data governance and protection have been a low priority for brands, but the long-term impact of a data breach can lead to a loss of consumer confidence – not to mention massive financial implications. How do you balance the opportunity to provide the best customer experience with the increasing responsibilities in data privacy and security?

In this webinar, we’ll discuss five industry best practices for building an effective data governance plan. From the vendors you choose to work with, to the policies and practices in place today, learn how to make sense of the current legal landscape and how Tealium’s solutions allow you to provide these safeguards to your customers.

The way you think about web content management needs to change—fast. If you’re not delivering meaningful digital experiences across channels in real-time, you risk losing them to competitors who are. Hear how WCM as a category is evolving way beyond delivering content storage for web pages and why it matters to your business.

Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI

With continuing pressure from sales to produce more high-quality leads, referral programs are being used by B2B marketers to meet demand. TSYS shares their experience in starting a referral program for their customers, employees and partners. They’ll share how they got started in referral marketing and how they changed their program design as referrals became an important part of their marketing mix.

In this presentation you’ll learn:
• Why and how TSYS got started in referral marketing
• How TSYS architected their referral program and how this changed as it matured
• The future plans for TSYS referral programs to continue to grow demand creation

Embarking on a new data integration project can surface major issues with the quality of your data. Whether your integration efforts live on premise or in the cloud, you will be faced with the level of quality that is not always consistent. For many organizations this is never truer than when integrating with Salesforce in the cloud with many of your challenges coming from having poor quality contact data.

Join us for this Meet the Experts webinar where we outline how you can ensure that only high quality contact data lives within Salesforce. We’ll show you how to validate all of your addresses throughout the world to ensure accuracy for improved lead routing. We’ll cover how to ensure that not only are your customer email addresses accurate but also that they are safe to send to. And finally we’ll highlight how to validate customer phone numbers across the globe so that your version of Salesforce has the most reliable contact data for your sales team.

Watch our webinar today so that your next cloud data integration project will be a success and include only high quality contact data.

Webinars have proved to be one of the most cost effective and successful mediums of engaging with a global audience. While many organizations deploy a webinar strategy, they are often erratic and unorganized.

Join this webinar to learn how you can move away from one-off webinars to building a program that will “improve your demand generation funnel!

This session will cover:

•The evolution of webinars
•Key determinants of a successful webinar strategy
•Necessary evils and how to avoid them
•How to build a consistent strategy for your webinar program

This thought-provoking webinar will help you discover how your organization can provide contextual experiences that delight your customers and keep you on the right side of disruption. View real world examples of successful organizations delivering the right content to the right person, in the right place and at the right time, helping to create customers for life.

Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.

The modern customer expects brand communications that are extremely relevant, timely, and on point. The truly omnichannel marketer needs to account for these increasingly sophisticated customers as they move between devices and platforms. From data mining to web analytics, savvy marketers know that finding and keeping consumers across channels rests squarely on the ability to personalize communications.

Elements of personalization across channels include conversion reporting and analysis, platform-based analysis such as Facebook Insights and mobile app analytics, and customer-based analytics to create accurate segmentation, attribution and predictive modeling.

By using these and other tools, marketers can capture and keep customers by targeting, testing, and personalizing communications across channels and platforms. Join VB experts and other panelists as the steps to omnichannel personalization are identified.

Webinar attendees will learn how to:

• Understand omnichannel engagement and personalization strategies
• Create a segment of one approach to marketing
• Enable collaborative filtering
• Build custom email campaigns that increase customer engagement

Speakers:
* Faisal Masud, Chief Digital Officer, Staples
• Stewart Rogers, Director of Marketing Technology, VentureBeat
• Wendy Schuchart, Moderator, VentureBeat


Register for this free executive event today!

Sponsored by Blueshift