Facebook Advertising: Making it work

Presented by

Branwell Johnson

About this talk

Facebook is predicted to have generated more than $1bn in advertising revenue last year, and also overtook Google in terms of visits in the US whilst fast approaching the same UK milestone. These stats demonstrate the potential of the advertising platform, however, many advertisers are still not using the platform due to its immaturity, with best practice techniques only just developing. This webinar will highlight some best practices identified by Marin Software from watching how the world’s leading advertisers and agencies are using their technology platform to manage Facebook Advertising campaigns. We will leave you with tips on creative, targeting, segmentation and conversion optimisation to help you generate greater returns from Facebook Advertising campaigns while acquisition costs are still low.

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