dotBrand - Why some feel it is the internet’s next big thing?

Presented by

Mark Choueke, Editor, Marketing Week

About this talk

The Internet is about to undergo another change. Companies will soon have the opportunity to have their own brand name to the right of the dot. This opens up a range of opportunities for forward-thinking marketers in terms of branding, SEO, bridging online and offline campaigns, tracking, and user experience. Marketing Week join Melbourne IT and McCann Erickson for a detailed look at: - What dotBrand will mean for brands - How a dotBrand may impact your online marketing and SEO strategy - Example marketing and branding applications - Potential pitfalls and challenges - Key considerations in formulating your .brand strategy

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (95)
Subscribers (30421)
Premium channel delivering high quality content, featuring brand led case studies on the use of single or multi-channel marketing.