Search beyond search: Succeeding in a maturing marketplace

Presented by

Mark Choueke, Editor, Marketing Week

About this talk

Spend on search marketing is rising faster than query volumes, meaning higher CPCs for advertisers. This generates a dilemma for search marketers who are deciding how to generate increased volume whilst maintaining their ROI. This session will demonstrate how marketers can rise to this challenge by giving best practice guidance on how to leverage developing channels such as Facebook Advertising, Retargeting and Mobile Search. Giving them the tools and options they need to drive additional volume whilst maintain their ROI.

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