Sarah Vizard (Marketing Week), James Trudgian (Adobe), Aiden Caroll (Digital Doughnut)
The world of ad technologies is exploding and Data Management Platforms (DMPs) are the next wave. Companies are talking about audience management capabilities, but they may not be offering true data management platforms.
Join this Marketing Week webinar, in association with Adobe, to learn the jargon and get smart on DMPs. In this webinar, James Trudgian, Head of Strategy, Data & Insight at Adobe, and Aiden Caroll at Digital Doughnut, will demonstrate how DMPs:
•Create a single customer view, providing ways to identify users, enrich their profile and action these across the digital landscape.
•Help find new and high value audiences and monetize them.
•Drive efficiencies across multiple channels and devices.
•Learn how to create high value audiences and increase conversions on media campaigns.
Register today to overcome your growing data challenges, create powerful customer insights and deliver personalised marketing campaigns.