How the Emergence of Smartphones and Tablets is Changing Paid Search in Europe

Branwell Johnson, Deputy Editor, Marketing Week
The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention. This webinar will outline the key mobile trends, projections and optimisation strategies for advertisers seeking to get the most from their mobile paid-search campaigns.

Topics include:
Click volume on smartphones and tablets are growing exponentially – where they are headed in 2012
Performance (CPC, CTR, Conversion Rates) can vary significantly across devices – benchmark your mobile PPC
Optimising the performance of your mobile search campaigns – 6 things all search marketers should be doing
Apr 26 2012
58 mins
How the Emergence of Smartphones and Tablets is Changing Paid Search in Europe
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