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How the Emergence of Smartphones and Tablets is Changing Paid Search in Europe

Branwell Johnson, Deputy Editor, Marketing Week
The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention. This webinar will outline the key mobile trends, projections and optimisation strategies for advertisers seeking to get the most from their mobile paid-search campaigns.

Topics include:
Click volume on smartphones and tablets are growing exponentially – where they are headed in 2012
Performance (CPC, CTR, Conversion Rates) can vary significantly across devices – benchmark your mobile PPC
Optimising the performance of your mobile search campaigns – 6 things all search marketers should be doing
Apr 26 2012
58 mins
How the Emergence of Smartphones and Tablets is Changing Paid Search in Europe
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Marketing Operations and Automation

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    Got cloud? If you’re an SMB, you’ve already been there, done that. But are you really extracting maximum value out of your cloud hosted solutions?

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    Lucy Tesseras (Marketing Week), John Bremer (Toluna), James Pickles (Toluna)
    Real-time marketing meets real-time research: Understanding Consumers' Digital Media Addiction

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    · A refreshed momentum on how to make the best of digital for the rest of the year.

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    Based on findings from the 5th Adobe Mobile Consumer Survey, which had over 3,000 global responses from mobile users, this webinar will give valuable insights into:

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    The key learnings will be:

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    Stefan Tornquist (Econsultancy), Tracy Hansen (Tealium)
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    Sign up now for this informative session, which will feature exclusive trends and insights not contained in the full report.
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    Jonathan Bacon, Features Writer, Marketing Week
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    Digital now plays a vital role in raising awareness and for many individuals, especially for its younger target audience, the Royal Navy’s website acts as the main communications channel. So how did the Royal Navy’s digital agency partner e3, using the Sitecore Experience Platform, deliver a digital strategy and a new website fit for this new landscape.
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    •How e3 took the core values of the Royal Navy – commitment, integrity and courage, to ensure these values were centre-stage across the new website
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    Understanding who your most valuable customers are is essential if you are to tailor their experience and increase conversions. This live webinar is designed not only help you identify these people, but shows you how to get bespoke messages to them that generate the results you are after.

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    Sarah Vizard, Reporter, Marketing Week and Jim Kelly, Director of Product Strategy, Blue Group Inc.
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  • The changing face of the UK: new insights for the connected world Recorded: Apr 24 2014 44 mins
    Lucy Tesseras, Features writer, Marketing Week and Danny Thompson, Head of Product Marketing, Experian Marketing Services
    The last decade has seen significant changes to the social fabric of the UK. The new version of Experian’s Mosaic has identified new consumer groups like ‘Boomerang Boarders’ and ‘Rural Vogue’, which have changed the landscape of society beyond recognition. Understanding these changes and what they mean for your marketing strategy is now more important than ever.

    Join this live webinar to:
    - Understand how UK consumer profiles have changed
    - Find out what these changes mean for your marketing strategy
    - Get intelligence to reach your customers with the right message at the right time, every time

    Danny Thompson has been with Experian for over 13 years and has overall responsibility for the portfolio of customer insight products. For the last two years he has been dedicated to the development of Mosaic in the UK with the remit to deliver new and in-depth consumer insights utilising a mix of data innovation, analytics and cutting edge technology.
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  • Title: How the Emergence of Smartphones and Tablets is Changing Paid Search in Europe
  • Live at: Apr 26 2012 2:00 pm
  • Presented by: Branwell Johnson, Deputy Editor, Marketing Week
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