How the Emergence of Smartphones and Tablets is Changing Paid Search in Europe

Presented by

Branwell Johnson, Deputy Editor, Marketing Week

About this talk

The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention. This webinar will outline the key mobile trends, projections and optimisation strategies for advertisers seeking to get the most from their mobile paid-search campaigns. Topics include: Click volume on smartphones and tablets are growing exponentially – where they are headed in 2012 Performance (CPC, CTR, Conversion Rates) can vary significantly across devices – benchmark your mobile PPC Optimising the performance of your mobile search campaigns – 6 things all search marketers should be doing

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