Lead Nurturing: Automating the Buyer’s Journey

Presented by

Erin Rampey, Marketing Automation Manager, NetApp

About this talk

As part of their Marketing Automation roadmap, NetApp constructed a hierarchical nurturing ecosystem for five European countries. Join Erin Rampey, Marketing Automation Manager as she shares how NetApp planned and implemented nurturing programs and the lessons learned along the way. •How to plan your EMEA nurture strategy •What decisions you need to make •How to approach implementation of your nurture system •The results you can expect

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