The 4 commandments of Marketing Operations Outsourcing

Presented by

Reinhard Janning, Faith Wheller, Nick Porter, John Sweeney

About this talk

Reinhard Janning (DemandGen - CEO), Faith Wheller (CISCO - EMEA Marketing Programmes Manager) and Nick Porter (Iron Mountain - Sales and Marketing Director Europe) seek to establish the rules of successful outsourcing. According to Sirius Decisions - Marketing Operations is the discipline for " the capture and dissemination of marketing information to the enterprise, be it performance metrics, data or strategy/planning and initiatives and budgets, as well as the systems and processes that help generate this information in a systematic, predictable fashion. " Today's panel will discuss how their own organizations get the maximum value from core Marketing Operations functions. When and what to outsource and what lessons they have learned; •Strategic Planning Research •Technology •Process •Analytics

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