Social Media Opportunities and Risks - A Lifecycle Approach

Presented by

Thomas Andreesen, Cal Slemp, Ryan Rubin, and John Hollyoak

About this talk

Social Media Opportunities and Risks – A Lifecycle Approach for the Enterprise Social media represents real opportunities and real risks, and therefore demands a disciplined approach. In this webcast, Protiviti managing directors Tom Andreesen and Cal Slemp, together with Protiviti Director Ryan Rubin and Protiviti Senior Manager John Hollyoak, will discuss: • Defining and aligning social media strategy with your business plans and defining expectations • Creating the plan and ensuring policies and procedure are in place • Developing an integration approach and defining metrics • Implementation and monitoring – tool selection, training and awareness programs, and integrating vendors into your business processes • Measuring and assessing against internal objectives, regulatory requirements, and ROI You will come away with concrete guidance on implementing or improving your own social media programs.

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Protiviti is a global business consulting and internal audit firm composed of experts specializing in risk, advisory and transaction services. Our firm includes leading experts in areas of finance and accounting, risk and compliance, technology effectiveness, litigation, investigations and financial restructuring. Our professionals have powerful insights on par with the largest consulting organizations in the world; however, we are more nimble and adept than these competitors in delivering value for our clients. Protiviti is the leading company dedicated exclusively to risk consulting and internal audit. We help our clients seize new opportunities for growth and profitability while protecting them from their risks. We work with more than 25 percent of the FORTUNE 500®. Our 2,500 professionals in 60 offices worldwide bring powerful insights and proven delivery with a customized blend of competencies to every project.