Webcasting 101 for Media and Publishing

Presented by

Tom St Denis, BrightTALK, with David Pitta

About this talk

Learn proven tips and best practices for developing a webcasting strategy for media and publishing companies in this complimentary webcast. TOPICS COVERED: * What is webcasting and how does it fit into a media property? * Developing an online events strategy to reach your goals * What makes great content and how to use content strategically * Top techniques for promoting your events * Increasing your online revenues through sponsored online events * How you can use webcasting to build community

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The converged media era is truly upon us. Consumers are exerting greater control over the content they watch and how they choose to engage. Audiences are fragmenting and your competitors are finding innovative ways to unlock new revenue streams. Commercial approaches are evolving across the industry to reflect the new media landscape. In response, BrightTALK is delighted to bring you The Media talks Media Channel – a gathering of the most dynamic decision-makers from across the media spectrum. Through a series of presentations, you will have the opportunity to gain an inside track on your peers’ commercial strategies - top level decision makers from some of the most recognisable brands in media.