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Behavioural Marketing; beyond email marketing

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Charlotte McEleny, News Editor on NMA
What if you could communicate with your customers and prospects as real individuals, holding hundreds, thousands, even millions of unique online dialogues with each and every one? Speak to them in a way that would cut through the noise and talk to their personal interests, actions and preferences? And do it in a way that was scalable and within reasonable budgetary constraints?

With insight from an industry expert speaker, this session will look to overcome the issue of how to tie together the many marketing channels - Social, Email, Mobile, Website, and CRM and look at how they might be integrated and automated to better drive marketing and sales results.

We will get a behind the scenes look at how some of our customers can move beyond “audiences” and “segments” as we’ve traditionally known them to behavioural marketing.

From this free webinar, you will take away -
•An explanation of behavioural marketing and how it fits into your industry/organisation using customer case studies to demonstrate
•How to combine buyer behaviours and automation to engage your customer and prospects
•How to move beyond the traditional ‘email list’ to an integrated marketing system, that enables you to recognise an individual and tie his or her behaviours across a range of channels
•How you can tie together a multitude of marketing channels and platforms including Email, Social, Website, Mobile/ Location, CRM and Relational table data.

Speaker: Richard Austin, eMarketing Strategy Consultant, Silverpop
Sep 6 2012
70 mins
Behavioural Marketing; beyond email marketing

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  • Title: Behavioural Marketing; beyond email marketing
  • Live at: Sep 6 2012 2:00 pm
  • Presented by: Charlotte McEleny, News Editor on NMA
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