Reducing Legal Expenses Through Competition and Transparency

Take control of your personal and business finances in five steps with expert advice from small business consultant and personal finance coach Andrea Travillian.

Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them?

This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today.

Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today.

In this third installment of our Building Games Communities series, you will:

* Learn how to use YouTube and other channels to drive brand awareness for mobile games;
* Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and
* Understand the right KPIs to measure ROI on awareness marketing.

Our esteemed panel for this rockstar discussion includes:

* Matt Marshall, CEO, VentureBeat
* Phil Hickey, VP Marketing and Communications; Seriously
* Rob Singer, CMO, Smule
* Eli Danziger, product manager, YouTube
* Wendy Schuchart, Moderator, GamesBeat

Don't miss out. Register today and attend live for this interactive mobile gaming panel.

You will learn:
Ways to increase engagement on Facebook
Importance of being mobile-friendly
How to get more customer reviews
How to optimize your business profiles
Tips on creating video content

It's a crowded marketplace for the many small business owners who realize that their brand is their business. How do you define your worth? How much does it reflect your work and products as well as your experience, relationships, network and exposure? This webinar explores each of these factors as well as addresses the role of confidence and fear in asking for what you're worth.

There has always been change in our profession. We originally started by implementing disaster recovery programmes. Soon after that, the businesses realized that the people aspect of recovery was needed as well. The results were the beginning of business continuity programmes. DR and BC have worked together almost two decades now with great success. We are now at a major transformation point again. Business continuity is now sharing more information and interacting more with security and compliance groups.

This session will go over what most of us already have in place, what we will need to add, and how all three groups interface together to provide a new resilience program for your environment. The goal of this session is to show the interactions between risk management, business continuity, security and compliance that form the components of a resilience programme.

So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.

Business continuity can be a high pressured role at times, with many decisions having to be made under that pressure. It is important to be able to manage it effectively and so ensure the right decision is taken, whatever the circumstances. In this webinar, Paul Breed MCBI presents a decision making model which includes:

Information - (Fact, Assumption, Gaps - urgency)
Threat and Risk Assessment - based on Identity, Capability, Intention
Development of a Working Strategy - that dovetails the Threat and Risk Assessment
Options - ideally from a predetermined tactical menu that reduces time critical decision making
Action - based on the agreed option together with contingencies
Review - constantly review the decision especially when new information comes to light

The frequency of cyber-attacks continues to increase at an unparalleled pace. By attacking the most vulnerable value chains of organizations, they result in information confidentiality & integrity breaches, discontinuity of business activities and huge damages. Once considered predominantly as a technological issue, the risks related to the information systems are now evaluated within the Enterprise Risk Management scope. On the other hand, traditionally, Business Continuity Management (BCM) is mostly treated as a domain separate from Information System Security Management (ISSM). With the rapid explosion of cyber threats, the alignment between BCM and ISSM is now becoming a must, in order to provide management with a holistic view and enabling them to implement organizations where the teams closely interact with each other.

It goes without saying that the organizational part of security and BCM is the key for a successful implementation, yet the information system (IS) part needs to also be addressed in an efficient way. Various standards and frameworks exist to help organizations implementing a BCM, but they lack a strong link with the governance, architecture and security of the IS. In this webinar we will introduce very briefly an innovative approach and describe the first steps for the linkage between the two worlds, enabling an efficient implementation of BC based on an architectured and secured IS.

The webinar will report on the most comprehensive research to date about hotel social media. Social media plays an ever-increasing role in a hotel’s business; therefore, it is necessary for hoteliers to understand its use and impact. The research study was conducted by Bjorn Hanson, clinical professor, Tisch Center for Hospitality and Tourism at New York University, and Donna Quadri-Felitti, director and associate professor, School of Hospitality Management at Penn State University. Their study findings were based on responses of U.S. Hoteliers, just like you, and include investment, staffing, objectives, room nights generated, and differences and trends by location, size of hotel, franchised/managed and other attributes.

Right-sizing your fleet is more complicated than just slashing fleet size and requiring remaining vehicles to do more. But getting it right is worth the effort. With fleet management expert Matt Mikkelson, you’ll learn how a fleet management solution can help you improve fleet efficiency and lower costs. Join Networkfleet’s live webinar, “Five smart ways to help boost fleet utilization,” on September 22, 2016.