Join Dan Rather as he shares leadership principles of the world’s most powerful leaders and how small businesses can benefit from them in the Verizon Small Business Ready Webinar Series.
For more than 40 years, former CBS News anchor and 60 Minutes correspondent Dan Rather has been the embodiment of the intrepid broadcast journalist. From the Kennedy assassination—where he was the first to break the news that the president had been killed—to the Indian Ocean tsunami, he has covered every major story of our time, with distinction and a fierce dedication to hard news. For his unparalleled devotion to his craft, he was named the 2012 recipient of the Edward R. Murrow Award for Lifetime Achievement.
Rather’s reporting skills are legendary, and his single-minded pursuit of the story has taken him to datelines as far ranging as Vietnam, Afghanistan, Iraq, China, Russia, and Cuba.
On the domestic front, Rather has covered every presidential campaign since 1952. Rather’s latest journalistic venture is the hard-edged news show Dan Rather Reports, broadcasted on AXS TV, on which he acts as both host and managing editor. With his renowned in-depth interviews and his love of investigative reporting, Rather is able to accurately report on major issues facing our nation today. From politics and the global economy to international affairs and the environment, he gives each story the time and commitment that it deserves.
In May 2012 his memoir, Rather Outspoken: My Life in the News, was published.
RecordedApr 2 201452 mins
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You've built it, but they haven't come. Learn affordable techniques for how to get more visitors to your website. And most importantly, learn how to get the right visitors -- ones that may turn into customers. In this webinar, Anita Campbell, founder of award-winning online publication Small Business Trends will share examples, do-it-yourself ideas, and tips you can put into practice today.
Mobile is not just about optimizing your website anymore—though that is vitally important. Small businesses need to be concerned about mobile sales, marketing, email and payments as well. Did you know the overwhelming majority of emails are opened on mobile devices, yet only a small percentage of emails are optimized for mobile viewing? This webinar will teach small business owners who haven’t signed on yet to join the mobile revolution.
Technology is essential for your business to be more productive and operate faster. In this webinar, Entrepreneur Ramon Ray will share his experiences in using technology to beat his competition and more. Understanding the importance of mobile technology, online software ("the cloud"), security and more, is important. While it's easy to buy technology for the sake of having technology - using it properly is more important. In this webinar you'll learn from the Technology Evangelist, Ramon Ray, practical and important best practices to get the most out of technology and grow your business.
Spot and take advantage of important mobile app trends.In this webinar, Anita Campbell, founder of award-winning online publication Small Business Trends, focuses on the wildly successful Pokémon Go mobile app phenomenon. You will learn:
• Pokemon Go is and how it works
• How Pokemon Go got started and caught fire
• How to use it today to increase trafficand business
• How to spot and benefit from the next big mobile app or social media trends
With all the competitive noise in the market today, competing for customers' attention can be difficult. Many traditional forms of marketing don't work as well as they used to, which means that small business owners must find alternatives that cut through the noise and bring customers to them.
With local search, your customers can find you anywhere. Jeff will provide you with simple steps that you can take to be found on leading search engines such as Google, Bing and Yahoo.
Marketing is supposed to generate more customers, but most of the time it fails to deliver measurable results.
Based on the research of more than 300 businesses and nonprofits, this session will explain why marketing almost always fails to produce results, and how you can make a small change to your strategy and start seeing double the growth. You will walk away with a clear understanding of what is required to achieve consistent, lasting results that you can implement for years to come
In this fast-paced, humorous presentation, Cliff will answer some of the toughest legal and tax questions you will face as a startup and established business owner.
Join him as he makes this serious (but dry) subject helpful and entertaining.
Rebroadcast of two of our most popular webinars to date. Two hours of great tips and trade secrets from one of the experts in the online game. Learn how to get your small business noticed using Google. Evan Bailyn will give you step by step actionable instruction.
It is no secret that most startups fail — how can you prime your start-up for success from the get-go? It's about creating an entrepreneurial culture and results-oriented working environment that attracts the best talent in the business. It's also about taking a disruptive idea and turning it into a viable business, employing entrepreneurial thought along the way. In this webinar, Alexandra shares tips on how to start, grow and scale a successful business.
It's a crowded marketplace for the many small business owners who realize that their brand is their business. How do you define your worth? How much does it reflect your work and products as well as your experience, relationships, network and exposure? This webinar explores each of these factors as well as addresses the role of confidence and fear in asking for what you're worth.
Owner of Informed Web Content and writer for Social Media Examiner, Suzanne Delzio helps small businesses determine which social media their customers use, why prospects are there and how to deliver the content that not only impresses them, but prompts them to take the next step in the buying cycle. Because social media marketing’s potential has been hyped to the point of nausea over the past five years, business owners must understand the most cost- and time-effective methods for leveraging it. Delzio delivers clear, actionable steps to connect sellers with buyers in a pressure-free way.
In this 1 hour webinar, Evan Bailyn, best-selling author of Outsmarting Google and SEO Made Easy, will teach you the lesser-known tactics of building a dominant web presence for your business utilizing the power of Google. In his clear, concise style, Bailyn will outline what these new tactics are and how to apply them in a practical and actionable way, using examples from his own clients. The result: a host of clever new ideas that will help you take your marketing to a higher level, resulting in a substantial number of new customers, greater influence in your industry, and even entrance to new markets.
Attendees will walk away with:
-Proprietary strategies developed over 12 years of working with some of the biggest websites online
-A specific explanation of the rules of Google's search algorithm that are most valuable for small businesses
-A list of common misconceptions and ways to avoid being penalized by Google
Rebroadcast of our most popular webinar to date! Learn how to increase your bottom line through search engine optimization. Learn all the tricks to make Google work for your business. Your online presence matters, learn how to make the most of it!
The Best Offense is a Great Defense:
This presentation will not only inspire you to safely and securely protect confidential information in this social and mobile age, it will also help you understand how to build strategies that will save your organization from these preventable risks.
Rhonda Kallman, Co-Founder of The Boston Beer Co. & Founder/CEO of Boston Harbor Distillery, explains how she built her empire with no previously set ladder to climb, and how she managed success and failures as a married woman, mother of three children, breast cancer survivor and "serial entrepreneur," in the context of endurance, perseverance, hope and being a natural born fighter.
So you have a great, innovative idea that is without peer in the marketplace—how does that become a great business worth over $7 billion, such as HGTV?
Packard shares with the audience her experiences and the lessons learned in growing a multi-billion dollar business, plus shares the leadership skills necessary to incubate — and execute — game changing ideas.
Not every path to success is paved with gold at every step — part of winning often means being nimble enough to turn pitfalls into pivots. In this presentation, Troy examines the snafus and setbacks in his own career that wound up sending him in new directions, ultimately making him the entrepreneur’s entrepreneur. Going from high school drop-out in West Philly to shark on ABC’s Shark Tank, Troy shares pages from his playbook on hustle that will inspire, educate and give purpose to your mission. During the session, he will share lessons from working with entrepreneurs in his ever-growing portfolio (currently 90+ companies), which ranges from Uber to Spotify, and how those once small businesses became household names by using their small size as an advantage.