Name: Avoid the Simple Marketing Mistake 9 Out of 10 Companies Make
Start: 2017-01-25T19:00:00Z
End: 2017-01-25T19:01:13.000Z
Location: BrightTALK
Rating: 4.25

Free webinars designed to provide small business owners with knowledge and trends to help your business grow.

For over 18 years, the Verizon Data Breach Investigations Report (DBIR) has provided cybersecurity professionals with critical insights into the evolving threat landscape. 
Join our panel discussion to lean more about actionable insights from the latest edition to help you transform your security approach and strengthen your organization’s security posture.

Join our panel discussion to learn:
- The latest cyber threat trends and attack patterns impacting organizations today
- Best practices to help mitigate your risk and help strengthen your security posture
- Proactive defense strategies and solutions that can  enhance your cybersecurity framework

2025 Data Breach Investigations Report: Turning Insights into Action

The Verizon Data Breach Investigations Report (DBIR) is the authoritative source of cybersecurity breach information. This annual report provides an unparalleled, data-driven analysis of real-world cyberattacks, offering insights into the tactics, techniques, and procedures used by threat actors across various industries, organization sizes, and geographic locations.

Join our DBIR authors as they deep dive into key findings from the 2025 report:
- Learn about key findings and valuable insights into some of  the latest attack vectors and threat actors
- Emerging attack patterns and threat actor tactics: Understand some of the latest methodologies employed by cybercriminals and how they are targeting organizations across various industries.
- Vulnerabilities exploited and their impact: Discover the most commonly exploited weaknesses in systems and processes, and learn how to proactively strengthen your security posture.

2025 Data Breach Investigations Report Key Findings

Organizations' security teams say they know when employees use their personal devices for work, a practice called BYOD (bring your own device). Ivanti’s research suggests otherwise.  What does it take to run a best-in-class cybersecurity organization and what do the most effective organizations do differently?

Join our experts from Ivanti and Verizon to learn more about:
- The persistence of remote and hybrid work and what impact that has on asset management, BYOD and cybersecurity
- Modern device management, modern work enabled for mobile
- What to look for when sourcing a vendor to provide your security before a security breach
- Addressing the pain points of a triple digit increase year over year in the exploitation of vulnerabilities

Minimize risk: get better wireless visibility & control

Verizon’s MSI 2024 report states that 89% of respondents believe organizations need to take mobile device security more seriously. With threat actors targeting mobile devices as a way to bypass an organization's security controls, organizations must be able to detect and respond to the full range of mobile threats,  from SMS phishing attacks to malicious applications and network compromises. Join  experts from Lookout and Verizon to learn why breaches are now happening in minutes, not months. 

Join us to learn about: 
- How the traditional cyber kill chain has evolved to exploit mobile users
- Why attacks utilizing a mobile device are increasing
- What makes your organization vulnerable to a modern-day attack 
- Why stopping breaches requires the ability to identify anomalous data movements
- The three key capabilities you need to defend against modern breaches

The Modern Kill Chain: How Attacks Have Gone From Months to Minutes

Remote work and cloud computing define the modern workplace, and IT and security challenges are evolving rapidly, especially on mobile. The rising mobile threat landscape and the increasing prevalence of phishing attacks make it imperative for organizations to ensure their mobile devices are secure. Did you know that many mobile devices in organizations go unprotected? Jamf is not only a leader in mobile device management and security,  but also a pioneer as a fully remote-first company.

Don’t miss this opportunity and join our  webinar with Jamf and Verizon to learn:

- How Jamf is innovating and enhancing ‘manage & secure’ solutions to stay agile and elevate mobile security.
- Learn about our cutting-edge approaches in Content Filtering, Mobile Threat Defense, and ZTNA delivering a zero trust experience we call Trusted Access.
- See how Jamf solutions effectively combat mobile threats and phishing attacks, with comprehensive protection for all mobile devices in your organization.
-How Jamf is helping organizations simplify mobile security for work and protect their mobile workforce in this new era of anywhere work.

Anywhere work is our new reality; A modern workplace needs modern mobile security

When it comes to security, safeguarding customer data is critical to building and keeping customer trust. This is especially important in mobile device and network security, where the threat landscape is evolving at an ever increasing pace.

Join our webinar with Verizon and Android Enterprise security experts to learn how a secure, flexible platform for mobile device and network protection can mitigate threats and keep data safe. Plus, learn how AI on Android is helping shape the future of device security.

You'll also learn about:

- The evolving landscape of mobile device security and user privacy
- Effective tools and strategies to combat mobile threats
- How Android and Verizon are reinforcing standards for securing data
- Verizon's network capabilities and how they enhance Android Enterprise security
- The role of AI in securing mobile devices

Don’t miss this chance to stay ahead in the ever-evolving field of mobile security.

Hear from our experts:

Lany Sommers, Host | Strategic Partner Manager | Android Enterprise
Mike Burr | Senior Security Consultant | Android Enterprise
Tristen O’Brien | Director, Cybersecurity Solutions Sales | Verizon Business Group

The Future of Device Security - Android, Verizon and Beyond

In today’s rapidly evolving landscape, securing mobile devices and the expanding Internet of Things (IoT) ecosystem is paramount. This interactive webinar brings together industry-leading experts from Verizon, Fortinet, Ivanti, Jamf and Lookout to discuss the latest trends, challenges and best practices for protecting your organization’s mobile and IoT assets.
Key Topics:
- Emerging mobile and IoT threats and vulnerabilities
- Implementing a holistic approach to mobile and IoT security
- Best practices for securing mobile devices and IoT deployments
- Q&A with industry experts

2024 Mobile Security Index: Mobile and IoT trends

Introducing 2024 Mobile Security Index (MSI).  Join us to be the first to hear from our panel of experts on the rising challenges organizations face with mobile and IoT security and learn steps you can take to help protect your organization.

2024 Mobile Security Index: Key Findings

In high foot-traffic settings like hotels, hospitals, quick serve restaurants, amusement parks and rest stop convenience stores, shoppers don’t want to wait for an open kiosk to checkout. The ability to grab, go and be on their way is key to a satisfying customer experience – and can help improve your business results.

Join our experts as they explore this innovative technology, called 5G Edge Cashierless Checkout, and how it can help reduce transaction time, increase revenue, reduce labor costs, alleviate labor shortage challenges, and even enable you to expand hours of operation. You’ll learn: 

- How 5G Edge Cashierless Checkout is different from traditional self-service checkout – and why the differences matter
- Which types of organizations, beyond big box stores and sports venues, can benefit from this capability
- What  you need to know about the underlying technologies that can make 5G Edge Cashierless Checkout a game-changer

Host: David Grady, Manager, 5G, IoT and MEC Marketing, Verizon
Charlie Caggiano, IOT and MEC Product Manager, Verizon
Scott Turner, Distinguished Architect 5G Edge - MEC 5G/MEC Strategy & Innovations, Verizon

Discover a whole new way to grow revenue by expediting checkout.

The Payment Card Industry Security Standards Council (PCI SSC) instituted a major rewrite of the PCI Data Security Standard (DSS) in v4.0 which becomes mandatory on March 31, 2024. Small and Medium sized businesses (SMB) may typically have smaller PCI security compliance environments to manage, compared to large enterprises, but they typically also have fewer resources to apply to the design and management of security compliance programs. SMB organizations benefit from designing PCI security programs that achieve more results with less. An agile approach to PCI security program management helps SMBs succeed.

The impact of PCI DSS v4.0 on SMB organizations
How to improve your program design to increase focus and productivity
How to design your program to be more economical
How to achieve more with less - achieve success with limited resources
The next steps

PCI DSS v4.0: achieving more with limited resources

Join our webinar: How seaports and terminals can reduce dwell time and establish a powerful competitive advantage.

One of the most effective ways of winning new business in the highly-competitive shipping industry is to ensure your port and terminal operations can move more cargo per hour and reduce the cost of each and every move.  

Set the stage for dramatic differentiation from your competition with a private wireless network that can help your port or terminal reduce dwell time,  as well as improve safety and security.

In this webinar, experts from Verizon will explain how companies are already bringing port and terminal operations into the future by using smart technology to help stay competitive.

Host: David Grady
Manager, 5G, IoT and MEC Marketing, Verizon

Batina Nolan
Client Partner Connected-Solutions Architect, Verizon FED/SLED

Prabhat Kumar
Distinguished Architect, 5G and Enterprise Solutions

Smart seaports win more business.

When cybercrime makes the news, it is typically because a large organization has fallen victim to an attack. However, small organizations are just as enticing to criminals as large ones, and, in certain ways, maybe even more so, and often have very limited resources to defend themselves. Join our webinar to learn how to navigate through the cyber threats facing small businesses today. Get the data based insights you need to protect your organization.

2023 Data Breach Investigations Report  (DBIR) for SMB

Verizon’s Data Breach Investigations Report (DBIR) now in its 15th year of publication continues to be relied on by security professionals and business leaders in every industry.  New cyber threats emerge every day, carrying with them the potential for significant financial and operational harm. Join our panel of  DBIR authors as they discuss key findings from the report and how those specifically affect small and medium organizations.

Join our panel of  DBIR authors to learn:

•Key findings from the report
•How those key findings specifically affect small and medium organizations
•Guidance and recommendations on how to protect your business

2022 Data Breach Investigations Report (DBIR) for SMB

Improving customer service and speeding time to resolution: When
it comes to field service businesses, that’s the name of the game.

Join us to learn how one manager is playing to win with
Reveal Field from Verizon Connect.

Lucy Rakauskas, Verizon Product Success Manager, sits down with
Andrew Whittaker, Plumbing Service Manager, Groff’s Home Comfort
Team, to explore the benefits his company has seen since implementing
Reveal Field from Verizon Connect — a fully integrated scheduling and
dispatching solution.

Covering the journey from adoption to implementation and use, you’ll
hear how Reveal Field from Verizon Connect has helped Groff’s centralize
insights, improve tech visibility, leverage smart scheduling and streamline
communications between the office and the field.

Don’t miss this real-life customer discussion.

Verizon Connect Reveal Field in Action

Fixed Wireless Access (FWA) has emerged as a reliable, flexible and affordable internet connectivity solution for businesses small, medium and large.  With FWA, organizations can bring their services closer to customers, leverage online tools to improve operations, and compete more effectively in established and new territories.  But what do business leaders need to know about FWA to realize its benefits?  

Find out from Verizon and Cradlepoint experts, who will explain how to use FWA to succeed in a variety of industries.
  
In this webinar, you’ll learn:
What business challenges are addressed by FWA?  
Why is FWA considered such a transformational capability?
What do I need to know about the differences between 4G and 5G, and how will these two technologies enable new ways of working?
What are some of the more possible use cases for this technology?

Speakers:
David Grady, Verizon's Network and Security Marketing Manager
Dee Dee Pare', Senior Product Marketing Manager 
Chris Russell, Distinguished Architect in Verizon's 5G & Enterprise Solutions

Fixed Wireless Access and the Art of the Possible with Verizon and Cradlepoint

Verizon Presents: Welcome to the New Workplace, Webinar #12: Empowering Your Mobile Workforce with Smart Technology

In this webinar our experts will explore how wireless field solutions can help your teams work smarter. 

Learn how to optimize field communications with Push to Talk Plus 
- Enhance workflows and dispatches
- Facilitate near real-time responsiveness
- Enable teams to share data quickly and easily 

Learn how to streamline field operations with Field Force Manager 
- Accelerate productivity 
- Improve field coordination and customer service
- Track locations and support urgent dispatches 

Meet your speakers - 

Steve Moses, Motorola Solutions, Channel Sales Manager
Stuart Featherston, Avolin, VP Product Management

Verizon Presents: Welcome to the New Workplace, Webinar #12

Verizon Presents: Workforce of the Future: A webinar series Are You Delivering a Culture of Service?

In these challenging times for the travel and hospitality industry, how can businesses create a culture of service to keep guests satisfied? And how should they prepare for an increasingly digital future?

Find out in our upcoming webinar featuring Horst Schulze, Founding President and COO of Ritz-Carlton. He and our host, Ron Insana, will discuss:

- What it means to create a culture of service, especially during a time of uncertainty and change
- How successful businesses have approached health, safety and regulation adherence while also delivering satisfying experiences
- How to keep employees motivated in the face of new concerns or service “hiccups”
- Which digital transformation technologies hospitality businesses should be exploring

Meet your speaker and host: 

Horst Schulze, Legendary former hotelier renowned for creating a culture of service 

Horst Schulze, a founding member of The Ritz-Carlton Hotel Company, established a new standard of excellence in the hospitality industry. Under his leadership, The Ritz-Carlton Hotel Company became the first service-based company to be awarded the prestigious Malcolm Baldrige National Quality Award—twice. Later in his career, Mr. Schulze founded The Capella Hotel Group. Now, he energizes organizations to reconnect with their service commitment. 

Ron Insana, Sr. Analyst and Contributor to CNBC and MSNBC 

Ron Insana has spent nearly three decades as a highly respected business journalist and money manager. He’s written for Money magazine and USA Today and has hosted two nationally syndicated radio programs.

Verizon Presents: Workforce of the Future: A webinar series, Episode #7

Verizon Presents: Welcome to the New Workplace: Serving up great food service experiences, even when uncertainty’s back on the menu

Join business coach and entrepreneur George W. Tinsley, Sr. in this interactive webinar as he serves up tips for delivering great food service experiences in these changing times. He will share how to:

- Navigate ever-changing rules
- Support mandates while supporting your staff
- Combine safety with service to build customer loyalty 

Meet your speaker: 

Who: George W. Tinsley, Sr - CEO of PenGeo, Inc. and Tinsley Family Concessions, Inc. 
Mentor Motto: #TurningObstacles2Opportunities
Loves: Senior Basketball Competition

Verizon Presents: Welcome to the New Workplace, Webinar #11

Marketing is supposed to generate more customers, but most of the time it fails to deliver measurable results. 

Based on the research of more than 300 businesses and nonprofits, this session will explain why marketing almost always fails to produce results, and how you can make a small change to your strategy and start seeing double the growth. You will walk away with a clear understanding of what is required to achieve consistent, lasting results that you can implement for years to come

Avoid the Simple Marketing Mistake 9 Out of 10 Companies Make

small

business

Marketing

tips

profits

customers

Welcome to the virtualization community on BrightTALK! Whether it affects servers, storage, networks, desktops or other parts of the data center, virtualization provides real benefits by reducing the resources needed for your
infrastructure and creating software-defined data center components. However, it can also complicate your infrastructure. Join this active community to learn best
practices for avoiding virtual machine sprawl and other common virtualization pitfalls as well as how you can make the most of your virtualization environment.

Virtualization

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

Network infrastructure professionals understand that a reliable and secure infrastructure is crucial to enabling business execution. Join the network infrastructure community to interact with thousands of IT professionals. Browse hundreds of on-demand and live webinars and videos to learn about the latest trends in network computing, SDN, WAN optimization and more.

Network Infrastructure

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Avoid the Simple Marketing Mistake 9 Out of 10 Companies Make

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