Avoid the Simple Marketing Mistake 9 Out of 10 Companies Make
Marketing is supposed to generate more customers, but most of the time it fails to deliver measurable results.
Based on the research of more than 300 businesses and nonprofits, this session will explain why marketing almost always fails to produce results, and how you can make a small change to your strategy and start seeing double the growth. You will walk away with a clear understanding of what is required to achieve consistent, lasting results that you can implement for years to come
RecordedJan 25 201774 mins
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Retail business has undergone a series of transformations but the biggest change is the one that’s happening right now: more and more retail sales come from the web. The fastest-growing part of e-commerce sales is mobile commerce.
M-commerce sales are expected to more than double from $206.5 billion in 2018 to $420.2 billion in 2021. The National Retail Federation says, “Smartphones are driving retail sales more than ever, and retailers have found that even modest investments in mobile initiatives can result in huge returns.”
Have you made those “modest investments?” Do you know exactly which investment will pay off? Do you know how to set up your website for optimum mobile viewing? What are the best ways to attract mobile shoppers? What do consumers expect from your mobile storefront? How are their shopping behaviors evolving and how can you keep up?
You’ll learn all that and more in this webinar with small business expert Rieva Lesonsky.
Our most popular webinar topic of 2018 returns, with even more ideas for marketing your small business on a shoestring budget!
Marketing is essential for keeping your prospect pipeline full.
Unfortunately a lack of time, money or skill often forces small business owners to put marketing on the back burner. In this webinar Barry will do a deep dive into developing and executing a shrewd marketing strategy on a limited budget, and getting the results you want.
You will learn how to:
•Create a brand promise prospects will always remember
•Systematically market your business in ways that attract your specific prospects
•Decide which content marketing works
•Choose the best social media platform to reach your customers
•Test online marketing to attract audiences instead of just buying keywords
•Understand Google analytics and other tools to know your marketing results
•Get free PR every month for your business (or yourself)
As your business looks to compete in a world of Tweets, likes, bytes and bits, it gets tougher to make true human connections. In this webinar, Ramon Ray will show you how to leverage the power of digital communications while making vital connections with customers and employees. You'll learn specific tips on how to showcase your business as a human-connected brand. Ramon is a leading expert in building and maximizing personal relationships in a digital world.
Most businesses use social media, but it can be overwhelming if you’re running a small business. Social media can become a huge time-suck yet still not give you the results that you want. In this session you’ll learn how to be smart about social media so you can maximize the results while minimizing your efforts. Learn the best ways to automate social media and smart ways to use tools available to get the best results for your time investment. Krista will teach participants how to:
Avoid the social media time-suck
Prioritize your efforts
Create a strategy for how to spend your time to maximize results
Use automation to drive your social media
Build a workflow to manage social media effectively
Identify top tools to use to get more out of social media
Optimize visuals to create an impact
Even if you can’t outspend your biggest competitors in 2019, you can certainly outsmart them. Digital marketing expert Willie Pena will show you how to trounce your competitors and he will provide other powerful tactics to supercharge your business growth. You don’t need a huge budget, just the willingness to scrutinize your marketing habits and try out new approaches. Key takeaways include:
* How to leverage your biggest competitors to find new customers of your own
* An email tactic to increase your open rate by five- to tenfold
* A simple homepage design element to boost credibility and prestige
* How to get free publicity and brand yourself as a trusted expert
* Tips to make your marketing more viral and rise to the top of Google search results
* Social media influencer tricks for increased engagement and sales
How do you secure your branch sites? Securely connecting multiple locations can be a huge challenge for businesses. If you have multiple clouds but limited skillsets, bandwidth and budget, it becomes even more complex.
Join our webinar with Verizon VP of Network and Security Product Management, Vickie Lonker, with Versa Networks Director of Marketing, Rob McBride, and Verizon Sr. Product Manager, Anuj Dutia, for a discussion on the future of your branch locations. This panel of experts will explain how Software Defined Secure Branch service provides a single package solution for businesses to securely and rapidly turn up sites in a more simplified way.
You will learn how new software defined technology can address such business drivers as:
Register today to see how to enable security, continuity, and innovation for every branch location. Walk away with three key best practices for transitioning to SD WAN. As an added bonus, you will receive Verizon’s new October 2018 report on SD WAN when you attend the session.
Why work for low-paying clients when, for the same amount of work, you can have high-paying clients? Benefits include working less for more money, better branding, and the ability to charge more. In this lively and informative webinar, USA TODAY’s small business columnist Steve Strauss will show you half a dozen ways to find bigger, better and higher-paying clients and customers. Additionally, you will learn how to:
- Pitch to these high-paying clients
- Convince them to say yes
- Leverage them into even more high-paying clients
Many small business owners know they need to increase their marketing efforts, but they don’t know where to start. Barry will show you how to put together a marketing strategy on a limited budget and get the results you need to grow your small business. Valuable takeaways include:
* Why you need to market your company daily
* The most effective way to market your business in less than one hour per week
* How to put together a minimum marketing budget for your small business to get results
* How to get free marketing for your business
Browsing via mobile devices has overtaken and now exceeds desktop computer browsing. Sadly, most marketers and business owners still look at their company web presence using desktop devices—but that's not what most of their visitors are seeing! Visitors are seeing it through mobile devices. In this session we'll explore how users find and get to businesses using mobile devices. We'll look at the latest trends, and whether your business needs them or should ignore them, including:
*AMP (accelerated mobile pages)
*Progressive Web apps vs true mobile apps
*Mobile templates vs responsive websites
*The search engine "knowledge panel" for your business
*The mobile-first Google index
*Leveraging third party reviews and their impact on mobile visitors
*And much more!
Just when you think you’ve mastered SEO, along comes a new way to search for businesses like yours—and consumers are embracing it. Voice search is still in the early stages, but its growth means some big changes for your business website, social media and other online marketing content. And this is just one of many shifts taking place in the way small businesses market their goods and services. What are the best ways for you to find—and reach the right prospects—and how do they find you? What are the latest marketing challenges—and solutions? How do you keep up? You’ll learn all that and more in this webinar with small business expert Rieva Lesonsky.
Are you frustrated with a lack of measurable return from your social media investments? Do you want to turbocharge your results and growth using the latest tools? If you answered yes to either of these questions, this webinar is a must-see. You will learn how to transform your social media investments into high octane marketing that grows your business, instead of sucking time, money and energy with little to nothing in return. You will gain real, actionable insights that you can apply immediately to your business regardless of industry, budget or current following. Don’t miss this chance to participate live and have your own questions answered by Justin Blaney.
Traditional sales is good - but it's dead. What works today? Educating customers. In the digital economy much of that education is delivered through social content. In this webinar Technology Evangelist Ramon Ray shares his proven principles for using engaging content to grow sales. Attendees will leave with practical tips for using social content to take their businesses to the next level. Social content marketing takes time, focus and a plan of action to work well - Ramon will help you get there in his simple, energizing and humorous webinar.
How do you get strangers to find your business, be impressed by it, and then choose to do business with you? In this webinar you will learn five ways that allow potential customers to find, and then choose, you. USA Today small business columnist Steve Strauss will discuss:
1. Creating the right brand
2. Marketing that brand
3. SEO and websites
4. Social amplification
5. Exemplary customer service
Network Security is daunting. Every day you hear about a company getting hacked, a new virus spreading like wildfire, or Ransomware that is forcing users to pay. How do you make sure that your company is taking the appropriate measures to ward off these threats? Attend this webinar with Philip Banks to learn:
How to make sure the “bad guys” stay out and your employees can do their jobs
What you should look for when selecting network equipment and security software
Why you should put restrictions on your employees' user accounts.
The latest changes and best practices for installing Windows updates
Most small business owners don't like to sell. But even if you have a great product, you can’t grow your business without selling your product or service. Barry shares his simple and quick shortcuts to keep your sales pipeline full and turn your prospects into customers, including:
How to get prospects to reply when they don't
How to get a referral from your customers
How to get online reviews from your customers
How to deal with negative online reviews
How to deal with an angry customer
New opportunities are opening up as technologies such as artificial intelligence and the Internet of Things go mainstream. But at the same time businesses are under intense pressure to meet changing customer expectations. In this session, learn five key trends that will drive profitability and growth in 2018, if you can quickly leverage them and adapt to them. Anita will explain what these trends mean for your business, with concrete, actionable tips for how to take advantage of these trends in ways that add to your top line and bottom line. Get ahead of the curve and lead in your marketplace, by understanding how to use these trends for growth and profit.
Effective collaboration has always been essential to business success. But today, the changing mix of demographics, attitudes, requirements and digital technology are leading to new expectations and new ways to communicate and collaborate. Does your business need to rethink how you use communication and collaboration solutions to better engage employees, boost productivity and improve both employee and customer satisfaction? Attend this webinar to learn:
- Key trends that are redefining workplace communication and collaboration
- How employee expectations of work and collaboration are changing
- Tips to start creating a more effective collaboration environment
You need to hit the ground running in 2018 so now is the time to take a critical look at your business. Do you have a business goal for 2018? Do you have a plan for how you will achieve that goal? Most business owners don't have either. Whether you are just starting out, or you’ve been running your company for decades, you can recharge your goals to achieve success in 2018. In this webinar Brian Moran helps you define customized strategic goals that work for your business so you can sustain long-term growth, starting in 2018.
*Learn what type of business owner you are and how to use this to your advantage
*Decide how to effectively incorporate the social media platforms that are right for you
*Understand how your competitive landscape impacts your business
*Know when to phone a friend
Following up on the highly successful "How to Develop a World-Class Email Advertising Program Without Spending a Fortune" webinar, Willie Pena dives deeper to show you how to super-charge your email marketing efforts while saving time and money. If you want to double or triple your sales leads, this is the webinar to watch!
One of the biggest challenges facing small business owners today is attracting and retaining customers and clients. What are the best ways for small business owners to do this? Today's smart business owners are adapting old marketing methods and embracing new ones. In this webinar, we will discuss the best practices, strategies, tips and tactics business owners can use to create loyal customers, including social media best practices, creating killer content and the secrets of email marketing.