Yes, it is possible to get high impact marketing without spending an arm and a leg. The key is to know where to spend your money … and the low-cost techniques that will help you increase your impact and stretch your reach, while keeping your budget as low as possible. This session provides practical tips and guidance on:
- When to do it yourself – and more importantly, when not to
- How to cost effectively implement the 4 legs of a powerful online strategy: Web, blog, email and social media.
- How SEO adds power to your online efforts
- How to get the most value from outside marketing agencies and firms
- The ultimate low-cost marketing tool: referrals and word of mouth
- Saving money in your offline marketing, including trade shows and advertising
Anita Campbell is Founder, CEO and Editor-in-Chief of Small Business Trends (SmallBizTrends.com) an online community touching over 2 Million small business owners each year. The site has won numerous awards, including Forbes Best of the Web, twice. Integral to the success of the community is the Small Business Trends network of over 150 experts – a group of small business owners and influencers who share their expertise to other small business owners, managers and entrepreneurs. She also operates a small-business social media site, called BizSugar.com, with over 200,000 registered small business members.
Anita holds a B.A. from Duquesne University and a J.D. from the University of Akron Law School. You can find her on Twitter @Smallbiztrends, and on Facebook atFacebook.com/smallbusinesstrends.
RecordedJul 13 201160 mins
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Following up on the highly successful "How to Develop a World-Class Email Advertising Program Without Spending a Fortune" webinar, Willie Pena dives deeper to show you how to super-charge your email marketing efforts while saving time and money. If you want to double or triple your sales leads, this is the webinar to watch!
One of the biggest challenges facing small business owners today is attracting and retaining customers and clients. What are the best ways for small business owners to do this? Today's smart business owners are adapting old marketing methods and embracing new ones. In this webinar, we will discuss the best practices, strategies, tips and tactics business owners can use to create loyal customers, including social media best practices, creating killer content and the secrets of email marketing.
Join entrepreneur, best selling author and global speaker, Ramon Ray as he shares how he's used the power of Twitter, Facebook, video and more to generate hundreds of thousands of dollars for his companies and build his personal brand.
You're in business to make money, not just to share silly cat videos or memes. Ramon will show you how to use social platforms to drive your business forward.
You've built it, but they haven't come. Learn affordable techniques for how to get more visitors to your website. And most importantly, learn how to get the right visitors -- ones that may turn into customers. In this webinar, Anita Campbell, founder of award-winning online publication Small Business Trends will share examples, do-it-yourself ideas, and tips you can put into practice today.
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Technology is essential for your business to be more productive and operate faster. In this webinar, Entrepreneur Ramon Ray will share his experiences in using technology to beat his competition and more. Understanding the importance of mobile technology, online software ("the cloud"), security and more, is important. While it's easy to buy technology for the sake of having technology - using it properly is more important. In this webinar you'll learn from the Technology Evangelist, Ramon Ray, practical and important best practices to get the most out of technology and grow your business.
Spot and take advantage of important mobile app trends.In this webinar, Anita Campbell, founder of award-winning online publication Small Business Trends, focuses on the wildly successful Pokémon Go mobile app phenomenon. You will learn:
• Pokemon Go is and how it works
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With local search, your customers can find you anywhere. Jeff will provide you with simple steps that you can take to be found on leading search engines such as Google, Bing and Yahoo.
Marketing is supposed to generate more customers, but most of the time it fails to deliver measurable results.
Based on the research of more than 300 businesses and nonprofits, this session will explain why marketing almost always fails to produce results, and how you can make a small change to your strategy and start seeing double the growth. You will walk away with a clear understanding of what is required to achieve consistent, lasting results that you can implement for years to come
In this fast-paced, humorous presentation, Cliff will answer some of the toughest legal and tax questions you will face as a startup and established business owner.
Join him as he makes this serious (but dry) subject helpful and entertaining.
Rebroadcast of two of our most popular webinars to date. Two hours of great tips and trade secrets from one of the experts in the online game. Learn how to get your small business noticed using Google. Evan Bailyn will give you step by step actionable instruction.
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Owner of Informed Web Content and writer for Social Media Examiner, Suzanne Delzio helps small businesses determine which social media their customers use, why prospects are there and how to deliver the content that not only impresses them, but prompts them to take the next step in the buying cycle. Because social media marketing’s potential has been hyped to the point of nausea over the past five years, business owners must understand the most cost- and time-effective methods for leveraging it. Delzio delivers clear, actionable steps to connect sellers with buyers in a pressure-free way.
In this 1 hour webinar, Evan Bailyn, best-selling author of Outsmarting Google and SEO Made Easy, will teach you the lesser-known tactics of building a dominant web presence for your business utilizing the power of Google. In his clear, concise style, Bailyn will outline what these new tactics are and how to apply them in a practical and actionable way, using examples from his own clients. The result: a host of clever new ideas that will help you take your marketing to a higher level, resulting in a substantial number of new customers, greater influence in your industry, and even entrance to new markets.
Attendees will walk away with:
-Proprietary strategies developed over 12 years of working with some of the biggest websites online
-A specific explanation of the rules of Google's search algorithm that are most valuable for small businesses
-A list of common misconceptions and ways to avoid being penalized by Google
Rebroadcast of our most popular webinar to date! Learn how to increase your bottom line through search engine optimization. Learn all the tricks to make Google work for your business. Your online presence matters, learn how to make the most of it!
The Best Offense is a Great Defense:
This presentation will not only inspire you to safely and securely protect confidential information in this social and mobile age, it will also help you understand how to build strategies that will save your organization from these preventable risks.
Rhonda Kallman, Co-Founder of The Boston Beer Co. & Founder/CEO of Boston Harbor Distillery, explains how she built her empire with no previously set ladder to climb, and how she managed success and failures as a married woman, mother of three children, breast cancer survivor and "serial entrepreneur," in the context of endurance, perseverance, hope and being a natural born fighter.
So you have a great, innovative idea that is without peer in the marketplace—how does that become a great business worth over $7 billion, such as HGTV?
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