How Mobile Ate the Web—and 7 Ways Small Businesses Can Capitalize

Presented by

Anita Campbell

About this talk

Browsing via mobile devices has overtaken and now exceeds desktop computer browsing. Sadly, most marketers and business owners still look at their company web presence using desktop devices—but that's not what most of their visitors are seeing! Visitors are seeing it through mobile devices. In this session we'll explore how users find and get to businesses using mobile devices. We'll look at the latest trends, and whether your business needs them or should ignore them, including: *AMP (accelerated mobile pages) *Progressive Web apps vs true mobile apps *Mobile templates vs responsive websites *The search engine "knowledge panel" for your business *The mobile-first Google index *Leveraging third party reviews and their impact on mobile visitors *And much more!

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