Name: How to Market Your Small Business on a Shoestring Budget
Start: 2018-09-12T18:00:00Z
End: 2018-09-12T18:01:00.000Z
Location: BrightTALK
Rating: 4.86

Free webinars designed to provide small business owners with knowledge and trends to help your business grow.

In high foot-traffic settings like hotels, hospitals, quick serve restaurants, amusement parks and rest stop convenience stores, shoppers don’t want to wait for an open kiosk to checkout. The ability to grab, go and be on their way is key to a satisfying customer experience – and can help improve your business results.

Join our experts as they explore this innovative technology, called 5G Edge Cashierless Checkout, and how it can help reduce transaction time, increase revenue, reduce labor costs, alleviate labor shortage challenges, and even enable you to expand hours of operation. You’ll learn: 

- How 5G Edge Cashierless Checkout is different from traditional self-service checkout – and why the differences matter
- Which types of organizations, beyond big box stores and sports venues, can benefit from this capability
- What  you need to know about the underlying technologies that can make 5G Edge Cashierless Checkout a game-changer

Host: David Grady, Manager, 5G, IoT and MEC Marketing, Verizon
Charlie Caggiano, IOT and MEC Product Manager, Verizon
Scott Turner, Distinguished Architect 5G Edge - MEC 5G/MEC Strategy & Innovations, Verizon

Discover a whole new way to grow revenue by expediting checkout.

The Payment Card Industry Security Standards Council (PCI SSC) instituted a major rewrite of the PCI Data Security Standard (DSS) in v4.0 which becomes mandatory on March 31, 2024. Small and Medium sized businesses (SMB) may typically have smaller PCI security compliance environments to manage, compared to large enterprises, but they typically also have fewer resources to apply to the design and management of security compliance programs. SMB organizations benefit from designing PCI security programs that achieve more results with less. An agile approach to PCI security program management helps SMBs succeed.

The impact of PCI DSS v4.0 on SMB organizations
How to improve your program design to increase focus and productivity
How to design your program to be more economical
How to achieve more with less - achieve success with limited resources
The next steps

PCI DSS v4.0: achieving more with limited resources

Join our webinar: How seaports and terminals can reduce dwell time and establish a powerful competitive advantage.

One of the most effective ways of winning new business in the highly-competitive shipping industry is to ensure your port and terminal operations can move more cargo per hour and reduce the cost of each and every move.  

Set the stage for dramatic differentiation from your competition with a private wireless network that can help your port or terminal reduce dwell time,  as well as improve safety and security.

In this webinar, experts from Verizon will explain how companies are already bringing port and terminal operations into the future by using smart technology to help stay competitive.

Host: David Grady
Manager, 5G, IoT and MEC Marketing, Verizon

Batina Nolan
Client Partner Connected-Solutions Architect, Verizon FED/SLED

Prabhat Kumar
Distinguished Architect, 5G and Enterprise Solutions

Smart seaports win more business.

When cybercrime makes the news, it is typically because a large organization has fallen victim to an attack. However, small organizations are just as enticing to criminals as large ones, and, in certain ways, maybe even more so, and often have very limited resources to defend themselves. Join our webinar to learn how to navigate through the cyber threats facing small businesses today. Get the data based insights you need to protect your organization.

2023 Data Breach Investigations Report  (DBIR) for SMB

Verizon’s Data Breach Investigations Report (DBIR) now in its 15th year of publication continues to be relied on by security professionals and business leaders in every industry.  New cyber threats emerge every day, carrying with them the potential for significant financial and operational harm. Join our panel of  DBIR authors as they discuss key findings from the report and how those specifically affect small and medium organizations.

Join our panel of  DBIR authors to learn:

•Key findings from the report
•How those key findings specifically affect small and medium organizations
•Guidance and recommendations on how to protect your business

2022 Data Breach Investigations Report (DBIR) for SMB

Improving customer service and speeding time to resolution: When
it comes to field service businesses, that’s the name of the game.

Join us to learn how one manager is playing to win with
Reveal Field from Verizon Connect.

Lucy Rakauskas, Verizon Product Success Manager, sits down with
Andrew Whittaker, Plumbing Service Manager, Groff’s Home Comfort
Team, to explore the benefits his company has seen since implementing
Reveal Field from Verizon Connect — a fully integrated scheduling and
dispatching solution.

Covering the journey from adoption to implementation and use, you’ll
hear how Reveal Field from Verizon Connect has helped Groff’s centralize
insights, improve tech visibility, leverage smart scheduling and streamline
communications between the office and the field.

Don’t miss this real-life customer discussion.

Verizon Connect Reveal Field in Action

Fixed Wireless Access (FWA) has emerged as a reliable, flexible and affordable internet connectivity solution for businesses small, medium and large.  With FWA, organizations can bring their services closer to customers, leverage online tools to improve operations, and compete more effectively in established and new territories.  But what do business leaders need to know about FWA to realize its benefits?  

Find out from Verizon and Cradlepoint experts, who will explain how to use FWA to succeed in a variety of industries.
  
In this webinar, you’ll learn:
What business challenges are addressed by FWA?  
Why is FWA considered such a transformational capability?
What do I need to know about the differences between 4G and 5G, and how will these two technologies enable new ways of working?
What are some of the more possible use cases for this technology?

Speakers:
David Grady, Verizon's Network and Security Marketing Manager
Dee Dee Pare', Senior Product Marketing Manager 
Chris Russell, Distinguished Architect in Verizon's 5G & Enterprise Solutions

Fixed Wireless Access and the Art of the Possible with Verizon and Cradlepoint

Verizon Presents: Welcome to the New Workplace, Webinar #12: Empowering Your Mobile Workforce with Smart Technology

In this webinar our experts will explore how wireless field solutions can help your teams work smarter. 

Learn how to optimize field communications with Push to Talk Plus 
- Enhance workflows and dispatches
- Facilitate near real-time responsiveness
- Enable teams to share data quickly and easily 

Learn how to streamline field operations with Field Force Manager 
- Accelerate productivity 
- Improve field coordination and customer service
- Track locations and support urgent dispatches 

Meet your speakers - 

Steve Moses, Motorola Solutions, Channel Sales Manager
Stuart Featherston, Avolin, VP Product Management

Verizon Presents: Welcome to the New Workplace, Webinar #12

Verizon Presents: Workforce of the Future: A webinar series Are You Delivering a Culture of Service?

In these challenging times for the travel and hospitality industry, how can businesses create a culture of service to keep guests satisfied? And how should they prepare for an increasingly digital future?

Find out in our upcoming webinar featuring Horst Schulze, Founding President and COO of Ritz-Carlton. He and our host, Ron Insana, will discuss:

- What it means to create a culture of service, especially during a time of uncertainty and change
- How successful businesses have approached health, safety and regulation adherence while also delivering satisfying experiences
- How to keep employees motivated in the face of new concerns or service “hiccups”
- Which digital transformation technologies hospitality businesses should be exploring

Meet your speaker and host: 

Horst Schulze, Legendary former hotelier renowned for creating a culture of service 

Horst Schulze, a founding member of The Ritz-Carlton Hotel Company, established a new standard of excellence in the hospitality industry. Under his leadership, The Ritz-Carlton Hotel Company became the first service-based company to be awarded the prestigious Malcolm Baldrige National Quality Award—twice. Later in his career, Mr. Schulze founded The Capella Hotel Group. Now, he energizes organizations to reconnect with their service commitment. 

Ron Insana, Sr. Analyst and Contributor to CNBC and MSNBC 

Ron Insana has spent nearly three decades as a highly respected business journalist and money manager. He’s written for Money magazine and USA Today and has hosted two nationally syndicated radio programs.

Verizon Presents: Workforce of the Future: A webinar series, Episode #7

Verizon Presents: Welcome to the New Workplace: Serving up great food service experiences, even when uncertainty’s back on the menu

Join business coach and entrepreneur George W. Tinsley, Sr. in this interactive webinar as he serves up tips for delivering great food service experiences in these changing times. He will share how to:

- Navigate ever-changing rules
- Support mandates while supporting your staff
- Combine safety with service to build customer loyalty 

Meet your speaker: 

Who: George W. Tinsley, Sr - CEO of PenGeo, Inc. and Tinsley Family Concessions, Inc. 
Mentor Motto: #TurningObstacles2Opportunities
Loves: Senior Basketball Competition

Verizon Presents: Welcome to the New Workplace, Webinar #11

Join us for the next webinar in our Welcome to the New Workplace series: Social Media Strategies for Small Businesses. Top social media strategist and author Mari Smith joins us to explore platforms and trends - how to use them to connect with customers. 

Here's what you can expect from the webinar: 

•	The latest social media marketing tactics and tips
•	Creative ways to tell your story
•	A plan to measure results and success

Meet your speaker, Mari Smith

Who: Social media thought leader, author and speaker
Latest article: Top Agency Video Success Secrets for Facebook and Instagram Funnels
Loves: Baroque music radio

Host Ramon Ray is an entrepreneur, author and speaker, as well as the founder of Smart Hustle Media

Verizon Presents: Welcome to the New Workplace, Webinar #8

Verizon Presents: Welcome to the New Workplace: A Security Checklist for Small Businesses 

Join us as Security insider John Loveland shares critical tips in our next webinar. Here's what you'll take away:
•	A small business security checklist
•	An action plan to help secure weak spots
•	Updated security policies for employees

Meet your speaker: John Loveland, Global Head of Network and Cybersecurity Marketing, Verizon Business. 
Latest article: Coronavirus brings cybersecurity aspect of Business Continuity planning into sharp focus
Loves: Coaching Little League Baseball

Verizon Presents: Welcome to the New Workplace, Webinar #7

Welcome to the New Workplace, a future-focused webinar series, is brought to you by Verizon. Join us for our 6th installment, "The Price is Right...Right? As acclaimed author Rhonda Abrams provides you with expert tips to help you set the right price for your valuable services. 

Key takeaways will include: 

- Price setting is a challenge for established businesses and new ventures alike, especially in today's world
- Entrepreneurs can take advantage of the dramatic changes that have taken place in consumer behaviors 
- Be ready for the conversations your business should have about capital, funding and other financials pre-launch 

Meet your speaker & host:

Rhonda Abrams is an author, entrepreneur and USA Today columnist who has been named a "Top 30 Global Guru for Startups" 

Host Ramon Ray is an entrepreneur, author and speaker, as well as the founder of Smart Hustle Media.

Verizon Presents: Welcome to the New Workplace, Webinar #6

Welcome to the New Workplace, a future-focused webinar series, is brought to you by Verizon. Join us for our 5th installment, "Retail Reimagined," as founder and chief creative officer of Coal and Canary, Amanda Buhse joins us to explore how technology is reshaping retail in today's World. 

Key takeaways will include:

• Where the retail experience stands today and what the future looks like for physical stores
• How the need for safe yet socially interactive connections has grown along with omni-channel strategies
• The new tech that can help drive the experiences customers crave in tomorrows world

Meet your speaker & host:

Amanda Buhse is the founder and Chief Creative Officer of Coal and Canary. She's also worked as a marketer for companies both large and small in retail and more. 

Host Ramon Ray is an entrepreneur, author and speaker, as well as the founder of Smart Hustle Media.

Verizon Presents: Welcome to the New Workplace, Webinar #5

2021 Mobile Security Index: SMB Key Findings

Verizon has published the annual Data Breach Investigations Report (DBIR) since 2008, combining data from an ever-growing list of sources to help companies large and small better understand how to protect themselves. The 2021  DBIR shows how the COVID-19 pandemic opened the door to new types of cyber attacks aimed at smaller companies as cybercriminals took advantage of the chaos around suddenly having to work from home. Join our DBIR authors to learn about the key findings of this year’s DBIR, what the data means for small and medium organizations and what steps you can take to protect against these threats.

2021 Verizon Data Breach Investigations Report (DBIR) for SMB

Welcome to the New Workplace, a future-focused webinar series, is brought to you by Verizon. Join us for our 4th installment, "Small Business Change Makers," as Technology Strategist Crystal Washington joins us to explore change that worked for businesses like yours. 

Key takeaways will include:

• How to rethink the way your small business operates, communicates and offers value
• How to ensure your workforce is flexible and has the right tools to function securely from anywhere
• How to implement adoption plans so you can transition to new technologies and stronger networks

Meet your speaker & host:

Crystal Washington is a technology strategist, one of Forbes' 50 Leading Female Futurists, and the author of the books "One Tech Action" and "The Social Media Why"

Host Ramon Ray is an entrepreneur, author and speaker, as well as the founder of Smart Hustle Media.

Verizon Presents: Welcome to the New Workplace, Webinar #4

Welcome to the New Workplace, a future-focused webinar series, is brought to you by Verizon. Join us for our third installment, "What's on the Horizon for Construction?," as expert Natalya Cappellini joins us to explore new trends and opportunities shaping the construction world.

Key takeaways will include:

• Strategies that connect workforces from design firm to suppliers and the job site
• New solutions including digital collaboration, scanning, wearables, drones, and more
• The importance of security while staying connected in real time during projects

Meet your speaker & host:

Natalya Cappellini is a construction expert, the founder of Curato, and a popular TV contractor who's worked with HG TV's Build Me Up and Animal Planet's Animal Cribs.

Host Ramon Ray is an entrepreneur, author and speaker, as well as the founder of Smart Hustle Media.

Verizon Presents: Welcome to the New Workplace

Many small business owners know they need to increase their marketing efforts, but they don’t know where to start. Barry will show you how to put together a marketing strategy on a limited budget and get the results you need to grow your small business. Valuable takeaways include:
* Why you need to market your company daily
* The most effective way to market your business in less than one hour per week
* How to put together a minimum marketing budget for your small business to get results
* How to get free marketing for your business

How to Market Your Small Business on a Shoestring Budget

Small Business Marketing

Marketing

Small Business

Social Marketing

Welcome to the virtualization community on BrightTALK! Whether it affects servers, storage, networks, desktops or other parts of the data center, virtualization provides real benefits by reducing the resources needed for your
infrastructure and creating software-defined data center components. However, it can also complicate your infrastructure. Join this active community to learn best
practices for avoiding virtual machine sprawl and other common virtualization pitfalls as well as how you can make the most of your virtualization environment.

Virtualization

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

Network infrastructure professionals understand that a reliable and secure infrastructure is crucial to enabling business execution. Join the network infrastructure community to interact with thousands of IT professionals. Browse hundreds of on-demand and live webinars and videos to learn about the latest trends in network computing, SDN, WAN optimization and more.

Network Infrastructure

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

How to Market Your Small Business on a Shoestring Budget

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