The Rise of M-Commerce: Why the Smartphone is the New Storefront

Retail business has undergone a series of transformations but the biggest change is the one that’s happening right now: more and more retail sales come from the web. The fastest-growing part of e-commerce sales is mobile commerce. M-commerce sales are expected to more than double from $206.5 billion in 2018 to $420.2 billion in 2021. The National Retail Federation says, “Smartphones are driving retail sales more than ever, and retailers have found that even modest investments in mobile initiatives can result in huge returns.” Have you made those “modest investments?” Do you know exactly which investment will pay off? Do you know how to set up your website for optimum mobile viewing? What are the best ways to attract mobile shoppers? What do consumers expect from your mobile storefront? How are their shopping behaviors evolving and how can you keep up? You’ll learn all that and more in this webinar with small business expert Rieva Lesonsky.