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The Art of Enchantment

In this webinar, Guy Kawasaki explains how to influence people's hearts, minds, and actions. His message is that the goal is not to get your own way but to bring about voluntary, enduring, and delightful change. The power of enchantment enables you to maneuver through difficult decisions, brea
In this webinar, Guy Kawasaki explains how to influence people's hearts, minds, and actions. His message is that the goal is not to get your own way but to bring about voluntary, enduring, and delightful change. The power of enchantment enables you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term, mutually beneficial goals. Topics include how to achieve likability and trustworthiness, how to overcome resistance, how to enchant people who work for you, and how to enchant your boss.
Recorded Nov 30 2011 58 mins
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Guy Kawasaki
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  • Title: The Art of Enchantment
  • Live at: Nov 30 2011 7:00 pm
  • Presented by: Guy Kawasaki
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