Making a Digital Marketing Strategy for Unpredictable Times
Marketing practices have dramatically changed with the onset of the COVID-19. This rapidly changing environment has presented both new opportunities & challenges for small businesses. This webinar will provide attendees with the ability to better understand digital marketing strategy and find potential untapped marketing opportunities for their small businesses. If you haven’t quite figured out how to build a standout brand online, you need an effective strategy. Let Melinda Emerson “SmallBizLady” walk you through an Internal Digital Marketing Reboot. Attendees will learn how to build a strong website, generate leads, build sales funnels and have an effective email marketing program. You’ll leave this webinar with a marketing plan to survive and thrive long after COVID-19.
All attendees will receive a free e-book: How to Recession-Proof Your Business.
Attendees will learn:
• Elements of A Successful Digital Marketing Strategy
• How to Attract Leads or Potential Customers
• 6 Cs of Social Media Marketing
• Sales Funnel Best Practices
• Post COVID19 Action Plan
30 minute presentation
15 minute Q&A
RecordedApr 16 202046 mins
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Mari Smith: Facebook Marketing Expert and author of "The New Relationship Marketing"
Mari Smith joins us again to complete her series on social media for your small business. Mari is a premier Facebook marketing expert and author of “The New Relationship Marketing”. In this episode, Mari will share tips on how your business can create captivating social videos that engage your audience and reach new customers.
Don’t miss “The Queen of Facebook” as she answers questions in a live Q&A!
Dr. Sabrina Starling: The Business Psychologist™ with host Ramon Ray
Dr. Sabrina Starling is the author of the best-selling series “How To Hire The Best” and founder of Tap the Potential. With her unique specialty in business psychology, Dr. Starling will share how you can focus on growing your business by hiring right, creating value and maximizing your best customers.
Rhonda Abrams: Entrepreneur, USA Today Columnist and author of “Now What?!”
Rhonda Abrams is an author, entrepreneur and USA Today columnist. An expert on small businesses, her new book, “Now What?!” focuses on how to recession-proof your business. Join us as she shares how you can start and keep your business lean with smart advice you can use now. Plus, the first 500 people to sign on to the live webinar will receive a free e-copy of Rhonda’s new book*!
You’ll learn how to cut waste and make the most of every dollar by:
Cutting costs — Know what costs to cut and what to keep
Firm negotiating — Set the terms of your lease and consider going virtual
Managing inventory — Strategically reduce your inventory and save
*This offer excludes webinar participants within the public sector.
A producer in film, TV, and music, Jeff Hoffman has won both an Emmy and a Grammy. As a successful entrepreneur, speaker and author, Jeff has a passion to support fellow entrepreneurs and joins us to share keys on how your small business can ignite new growth.
Mari Smith is a premier Facebook marketing expert and author of “The New Relationship Marketing.” Hired by Facebook to teach programs throughout the US, she’s returning to our series by popular demand to share how you can run your social media like a pro with another valuable topic for small businesses: how to create a content calendar and utilize powerful scheduling tools.
Everything has changed. Now, every business has to now function like a startup. It doesn’t matter if you’ve been in business for 5 years or 50 years, you have to fundamentally REWIRE the relationships between your organization and your customers. That’s why how you handle the
marketing, customer experience, and customer service in your business over the next 6 months will have a MASSIVE IMPACT on your success over the next 6 years. Over the last few weeks, Jay has collected dozens of brand-new examples of how to steady your business and then move
forward and GROW, even during these crazy times. Jay built a whole framework for this approach for this special event:
✔ Brand new research showing how customer expectations have shifted since pandemic
✔ Brand new research showcasing how customer loyalty is moving
✔ How to rebuild your customers’ knowledge
✔ How to unlock word of mouth (which is now a requirement)
✔ Tons of concrete examples (a few of them are hilarious) that will help you
In all, Jay will show you the 6 specific steps you need to take to regain customer and staff confidence.
If you’re in marketing, customer services, sales, operations, or business management this session is a MUST.
Mari Smith is a premier Facebook marketing expert and author of “The New Relationship Marketing.” Hired by Facebook to teach programs throughout the US, she shares her experience on how your small business can tell its story and shine on social media during this new era.
Peter Shankman, Entrepreneur, Author, Founder of Help A Reporter Out
Peter Shankman, entrepreneur, best-selling author and founder of Help A Reporter Out, joins us to share radical new ways to rethink the customer experience for your small business. Plus he’ll also explain why embracing neurodiversity and working remotely can become your advantage.
Karen Tiber Leland, President of Sterling Marketing Group
Karen Tiber Leland, president of Sterling Marketing Group and bestselling author, joins us to share how you can pivot your business, build a currency of trust and create a new offering for a changing world.
SMBs might lack the resources and IT budgets of larger enterprises, but it’s not holding them back when it comes to innovation. In many cases, SMBs are quicker to adopt new ways of working. With the business productivity apps available today, SMBs are able to give employees more powerful and user-friendly tools than organizations 10x their size. Despite the high stakes, many SMBs are failing to take basic precautions.
In this webinar you will:
Take care of the basics of cybersecurity
Review security training and awareness for your employees
Review solutions that can help cover the basics including CylancePROTECT, DNS Safeguard, Rapid Response Retainer (RRR) and Security professional services
User and device security protocols
Elizabeth Gore, Co-Founder and President of Hello Alice with host Ramon Ray of Smart Hustle Media
With a new roadmap to success, small business owners are growing stronger together. Learn how Elizabeth Gore, co-founder of Hello Alice, believes we can empower what she calls the "new majority" of entrepreneurs.
Co-founder and President of HelloAlice, supporting the largest community of small business owners launch and grow, Elizabeth Gore, talks about resources available to the new small business majority (women, people of color, persons with disabilities and veterans). Elizabeth will share data and trends to help small business owners increase success.
HelloAlice (helloalice.com), a free multi-channel platform powered by AI technology, guides businesses owners by providing access to funding, networks and services.