Top Tips and Tricks to Improve Your Website and Get Found by Customers
Whether you're one of the 40% of Small Businesses across the US that still don't have your own website, or you do but you're looking for some helpful tips to improve your site, this webinar's for you.
Join us, as our partners from Intuit share some best practices for building a more robust website. In addition, they'll provide some insights into how to get listed on major search engines--and get found by thousands of prospective customers.
Our presenter, Gary Kaber, is one of Intuit's most experienced product specialists and has assisted numerous customers to get their websites created and updated.
As always, our webinars are free and open to all Small Business owners. So please, invite your friends too, and get that website built today!
Not long ago, pushing a button and immediately receiving your product seemed the stuff of futuristic movies with the likes of time travel and hover cars. While we’re still waiting on the latter, the On-Demand Economy has made (almost) immediate delivery a reality.
Companies like Uber, Airbnb, Postmates, and more, have disrupted their respective industries by creating solutions to meet the unstoppable demand from consumers to have what they want, when they want it – and that usually means right now.
By putting control over delivery into the hands of the consumer (i.e. do you want it now, or at a specified later time?), companies are allowing them to interact with products and services truly on their terms. This requires a deep understanding of consumer behavior and expectations, as well as the tools, payment options and customer experience to drive on-demand loyalty.
Join us for a conversation on the on-demand economy, and how it's changing the future, and the present, of commerce.
In this webinar, you'll:
* Get insights into the changing consumer landscape
* Learn how successful on-demand companies are effectively addressing customer needs
* Enhance customer experience and offer better deals
* Change the relationship between your customer and the business
* Terry Angelos, Co-Founder and CEO, Trialpay
* Jared Simon, Co-Founder and COO, Hotel Tonight
* Sean Behr, CEO, Zirx
* David Frankel, Managing partner, Founder Collective
In 2014, Passle undertook detailed research of 400 top professional service firms (law, accountancy & consulting) to determine which firms have been most effective at both building their presence and demonstrating their expertise online. We have now carried out this research again in 2015, which has enabled us to map a number of significant changes across those industries. We will go through this research pulling key trends and insights from the data.
Using the Hero, Hub, Hygiene model, we will define clear, workable strategies for those industries in how to achieve their content goals.
In this modern world of marketing the continued diversification and proliferation of channels and information available to the consumer have led to a change in the attitude of business as they compete for customers. Retailers, telecommunications, financial services and technology companies are all changing the way in which they approach the customer and in turn the customer has changed their expectations of the Organisation. In this webinar we look at the drivers behind this and share some of the changes that are taking place as a result of it. Most importantly we will share our view of what will successful organisations need to change to win the battle for consumers
Hosted by Rose Brooke, Editor of European Plastic Product Manufacturer, in this dynamic webinar you can hear directly from industry experts, Amos Breyfogle from Stratasys, and Jim Sargent from Whale Pumps who have already discovered the transformational benefits of 3D printing solutions for injection molding, jigs and fixtures, End of Arm Tools and productions parts. Tune in to learn how you can redefine productivity in your business.
What you will discover:
-Explore the possibilities of going from design to production floor in just hours with ultra-light assembly aids
-How to reduce your tooling cost by 70-95%
-How to increase performance of parts by combining traditional and additive components
-How to produce production parts quickly using 3D printing
Econsultancy’s social media manager David Moth will give an insight into the company’s social and content strategy, including planning, measurement and reporting. Find out why social media isn’t rocket science and discover some free tools that will make your life a lot easier.
Stratasys and product design consultancy Design Reality will explore what is possible today with advanced 3D printing. Multi-material, multi-colour 3D printing has provided a significant shift forward in terms of ultra-realistic prototyping. This webinar will lift the lid not just on the latest technology, but also on the most innovative techniques. Stratasys continues to produce the most capable 3D printers and materials. These allow designers worldwide to create better products, thanks to better testing at prototype stage. Design Reality specialise in all aspects of product design consultancy, focusing on product development through industrial design, product design and the aid of 3D printing. They support clients’ projects from concept through to manufacture. Join us for this interactive webinar to find out how your own product design can be maximised thanks to ground-breaking 3D printing.
-Optimising the capabilities of state-of-the-art 3D printing
-Understanding the latest advances in multi-material and multi-colour 3D printing
-How cutting edge product designers exploit 3D printing’s unique benefits
-Creating ultra-realistic prototypes and end-use products with Stratasys
Editorial VB Insight webinar sponsored by Boomtrain
Do you create the most relevant messages and experience possible for your customers? How's your accuracy?
Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?
Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.
In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.
We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:
•Learn how to collect the right customer identity data
•Benchmark according to what your peers are doing today
•Objectives most commonly associated with personalization
•Best practices for engaging customers across channels
•Where in the funnel personalization can help most
Andrew Jones, analyst, VB Insight, VentureBeat
Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
Brian Witlin, COO, Yummly
Wendy Schuchart, moderator, VentureBeat
Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.
Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more!
1. How we think email marketing and social media work best together - strategy, project planning & process, measurement & more!
2. Which brands do this well and why - in retail, financial services, travel, utilities, other verticals.
3. Final tips, tricks and solutions.
The Founder & CEO of National CARES Mentoring Movement & Editor Emerita of Essence Magazine, Susan L. Taylor will present: ·The Courage to Change in a Shifting World Order
·A Better Way of Living: Creating Balance, Meaning & Joy
·Bold, Visionary Leadership: From the Inside Out
· A Revolution of Values
Dr. Randal Pinkett, Founder, Chairman and CEO, BCT Partners
Dr. Randal Pinkett has established himself as an entrepreneur, speaker, author and scholar, and as a leading voice for his generation in business and technology. He is the founder, chairman and CEO of his fifth venture, BCT Partners, a multimillion-dollar management consulting and information technology solutions firm headquartered in Newark, NJ.
Companies with great products and services shouldn’t struggle to generate enough qualified leads to meet their growth goals. Join #1 bestselling author Justin Blaney to learn how to build awareness, excitement, demand and trust for your brand with less financial investment. Double your leads in 2015—and not just any leads. Not lists of names, or appointments that don’t happen, or people who signed up to win an iPad. We’re talking about prospects who know you, want you and can afford you. In less than an hour, Justin will share 3 simple, yet powerful steps to produce more leads with less investment that you can start implementing today. This webinar will include a time for Q&A to ensure your questions are answered and you can apply these steps to your unique business.
When longtime This American Life and Planet Money producer Alex Blumberg decided to start his own company, he faced a lot of barriers. He'd never been a CEO. He'd never run a company. In fact, the last time he'd even worked in the private sector was over 30 years earlier, as a bagger at a grocery school when he was in high school. And yet, in just 6 months, he'd successfully raised 1.5 million dollars at a 10 million dollar valuation, all while documenting his journey in a podcast called StartUp. Alex shares story and the lessons he's learned along the way.
Daymond John, Entrepreneur, Industry Pioneer, and Marketing Expert
An incredible opportunity to Ask Daymond John about how to get your business started!
A young entrepreneur, industry pioneer, highly regarded marketing expert and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond John (The Shark) has evolved from one of the most successful fashion icons of his generation to a highly sought after branding expert, author, consultant, and as a speaker in business and motivational genres.
Daymond’s creative vision and strong knowledge of the marketplace created one of the most iconic fashion brands in recent years. FUBU, (“For Us By Us”), represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, Daymond helped to create the
untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market.
In 2009, John joined the cast of the ABC entrepreneurial business show, Shark Tank, produced by acclaimed TV producer Mark Burnett. As one of the “Sharks”, Daymond and four other prominent executives listen to business pitches from everyday people hoping to launch their company or product to new heights. Investing his own money in every project, Daymond becomes partners with the entrepreneurs helping turn their dreams into a reality. Millions of viewers tune into the show as Daymond demonstrates his marketing prowess and entrepreneurial insights, which have earned him his nickname as “The Shark.”
Jean Chatzky, Personal Finance Expert & Journalist
Small business owners are different where their personal finances are concerned. They have more (often better) options when it comes to retirement, but all too often their business becomes their retirement plan. Personal finance expert and best-selling author Jean Chatzky has pulled together Money Rules to get small business owners on the right track for financial success personally, because only then can you focus your all on your business.
Jean Chatzky, the financial editor for NBC’s Today Show, is an award-winning personal finance journalist, AARP’s personal finance ambassador, and the host of Money Matters with Jean Chatzky on RLTV. She is a longtime magazine columnist and the best-selling author of eight books, the latest of which is Money Rules: The Simple Path to Lifelong Security. She believes that knowing how to manage money is one of the most important life skills for people at every age and has made it her mission to help simplify money matters by increasing financial literacy. To that end, she recently launched Jean Chatzky's Money School—online classes on crucial financial topics like saving, budgeting, getting out of debt, and planning for retirement—that she teaches herself at JeanChatzky.com.
Farrah Gray, Celebrity Entrepreneur, International Bestselling Author, and Philanthropist
Join Farrah Gray,Celebrity Entrepreneur, International Bestselling Author, and Philanthropist, as he shares Strategies to Breaking the Mold - Reinventing Your Management and Marketing Mindset.
Now more than ever every entrepreneur needs to rethink the way their company has to face their brand recognition challenges in a marketplace that has succumbed to social media. Small businesses will grow and prosper in the social media marketing competitive climate, when founders, owners and managers initiate and enforce radical change.
Farrah Gray was named as one of the most influential Black men in America by the National Urban League. Ebony Magazine and Black Enterprise recognized him as an entrepreneurial icon and best-selling author. Raised in the impoverished South side of Chicago, Gray defied the odds and became a self-made millionaire by the age of 14. At the age of 21, he received an Honorary Doctorate degree of Humane Letters from Allen University. This was in recognition of his ingenious economic mind and distinguished commitment to the development of values such as leadership, integrity and scholarship. In his rise from poverty to national and international prominence as an entrepreneurial icon and pre-eminent power speaker, Farrah Gray has inspired millions around the world. At the age of 29, he has achieved more than many achieve in a lifetime.
For more information and to get a copy of Gray’s complimentary eBook Comfort Is the Enemy of Achievement, visit www.farrahgray.com
Join Dan Rather as he shares leadership principles of the world’s most powerful leaders and how small businesses can benefit from them in the Verizon Small Business Ready Webinar Series.
For more than 40 years, former CBS News anchor and 60 Minutes correspondent Dan Rather has been the embodiment of the intrepid broadcast journalist. From the Kennedy assassination—where he was the first to break the news that the president had been killed—to the Indian Ocean tsunami, he has covered every major story of our time, with distinction and a fierce dedication to hard news. For his unparalleled devotion to his craft, he was named the 2012 recipient of the Edward R. Murrow Award for Lifetime Achievement.
Rather’s reporting skills are legendary, and his single-minded pursuit of the story has taken him to datelines as far ranging as Vietnam, Afghanistan, Iraq, China, Russia, and Cuba.
On the domestic front, Rather has covered every presidential campaign since 1952. Rather’s latest journalistic venture is the hard-edged news show Dan Rather Reports, broadcasted on AXS TV, on which he acts as both host and managing editor. With his renowned in-depth interviews and his love of investigative reporting, Rather is able to accurately report on major issues facing our nation today. From politics and the global economy to international affairs and the environment, he gives each story the time and commitment that it deserves.
In May 2012 his memoir, Rather Outspoken: My Life in the News, was published.
John Meyer, Company Corporation and David Crocker, Chase Paymentech
Learn from the pros and discover how using simple tactics can help you expand your business legally and financially.
John Meyer is the marketing leader for The Company Corporation, the Small Business Unit at Corporation Service Company® (CSC®), which incorporates tens of thousands of new businesses annually and provides ongoing compliance services to hundreds of thousands of companies located throughout the U.S.
Meyer is a small business start-up expert with The Company Corporation. He leads the organization's educational programs and moderates the company's popular webinar series which features small business owners, authors and business experts.
Erika Martin is an Entrepreneur and Independent Consultant with CAbi LLC, a social selling company specializing in Women’s Clothing, and previous owner of Options llc, a personal concierge company. Erika is born and raised in Washington DC but after graduation from University of Maryland College Park, she traveled the globe with then MCI Telecommunications for 14 years in various corporate management positions. Erika began her entrepreneurial quest after MCI was purchased by Worldcom and never looked back. Erika is engaged
to be married to prominent DC lawyer, A. Scott Bolden, and through blended families she has a son Cole (9 years old), Twin daughters Mckay and McKenzie (18 years old), daughter Shayla (30 years old), and a granddaughter Ashanti (11 years old). Balancing life/work is a large part of why Erika chose to go into business for herself.
Kristie Arslan is the President & CEO of the National Association for the Self-Employed. Kristie has been with the NASE for the past 12 years, most recently as its Executive Director. With years of advocating on behalf of the self-employed nationwide and her own personal experience working for her family's small business, she provides critical insight into the issues affecting our nation's entrepreneurs.
Arslan's main goal is to help NASE Members achieve their American dream of successful business ownership. Kristie works closely with policymakers in Congress and the Administration and strives to increase the visibility and influence of the NASE to ensure that the self-employed have a seat at the table in Washington D.C.
Currently, Arslan serves on the Board of Directors for the Coalition for Affordable Health Coverage (CAHC) and the Small Business Legislative Council (SBLC). In addition, she is the Chair and founding member of the coalition supporting Equity for Our Nation's Self-Employed. Arslan has been quoted and published in the New York Times, Washington Post, Wall Street Journal, Politico, Roll Call, The Hill and CQ Weekly, and has appeared on MSNBC, FOX, CNBC and C-SPAN. She is also an active blogger on the Huffington Post and Small Business Trends.
As the editor and publisher of Enterprising Women, Monica Smiley has spent the last decade building the national and now global magazine she leads into a strong voice for women entrepreneurs. Founded as the only national magazine published exclusively for women business owners, the print and digital editions of the magazine now reach a million women entrepreneurs in 185 countries around the globe. The company also hosts the annual Enterprising Women of the Year Awards, considered the most prestigious awards program for outstanding women business owners from around the globe. While Enterprising Women began its tenth year in May 2009 serving the women business owner community, Monica has been the president of a magazine publishing and marketing communication business for nearly 30 years, publishing both consumer and trade magazine titles.
Considered a national thought leader on women’s entrepreneurship, Monica serves on the National Association of Women Business Owners National Advisory Council and is a member of the Women Presidents’ Organization. EW is a founding coalition partner of Women Impacting Public Policy, and she has represented the United States six times as a delegate to the Global Summit of Women (in Morocco, Germany, Chile, China, Turkey, and Greece), a gathering of nearly a thousand women entrepreneurs, women business leaders, and women Cabinet or Ministerial level government leaders from more than 90 countries actively involved in the Peace Through Business program, sponsored by the Institute for Economic Empowerment of Women (IEEW), Monica has served as a mentor in the program for the past four years, hosting women business owners from Afghanistan and Rwanda in her North Carolina home. She founded the Enterprising Women Foundation in March 2011 to benefit the growth of women’s entrepreneurship here and around the world. A recipient of numerous awards, she is a native of Bay City, Michigan.
As founder and CEO of Ferrazzi Greenlight, Keith Ferrazzi works to transform old behaviors that block businesses from reaching strategic goals into new behaviors that increase value. Ferrazzi has perfected techniques of collaborative coaching and motivation of key constituencies that positively transform behavior.
Verizon Live presents Author, Executive Momentum Coach and Global Leader, Denise J. Hart is fulfilling her life's purpose by helping people define their Don't Quit attitude and KICK fear to the curb as they radically transform their mindset for a more meaningful life and career.
From graduating from college at the age of 32, to becoming a tenured college professor and owner of a brand and soul message, Mindset Mojo, llc, that helps millions of people around the world live a better life than they could have even imagined, Denise's life is a testament to her optimistic Don't Quit attitude!
Denise is a member of world renowned speaker and breakthrough specialist Lisa Nichols' Global Leaders Team and a featured weekly blogger at ForHarriet.com. Her work is guided by her 18 years as an entrepreneur and her service as a tenured professor of theatre where she has immersed herself in studying the principles of creativity and the transformative impact of creative thought and expression, and her study of the teachings of thought leaders such as Lisa Nichols, Andrea Lee, Marianne Williams, Deepak Chopra, Stephen Covey, Eric Maisel, Michael Beckwith, Edward deBono, Charles Haanal, Wallace D. Wattles, Rollo May and Louise Hay.
A lively, dynamic speaker and facilitator, known for delivering her message centered on truth, love and unlimited possibility in her signature style filled with humor and kick-in-the-pants honesty, Denise is also the author of the go-to-guide for people who want to thrive, "Your Daily Mindset Mojo - 365 power thoughts to help you change your mindset and transform your life!" Visit her blog for more insightful tips to help you thrive! http://www.motivationmama.com
Join Robby Hill, HillSouth, as he discusses Your Business and the Cloud Evolution. Learn how cloud applications apply to your small business and understand some of the complexities and amazing features that the technology offers. Get firsthand information on the shift from just selling PCs to focusing on the many cloud computing products that are flooding the marketplace and understand what to look for to meet your needs.
Robby Hill is an entrepreneur and Founder & CEO of an information technology consulting firm called HillSouth.
Robby has received numerous accolades for his work through the years. The US Small Business Administration honored him as Young Entrepreneur of the Year for South Carolina and the Southeastern US in 2007. His company, HillSouth, was honored by the South Carolina Department of Commerce in 2007 with the Palmetto Workforce Partnership Award. HillSouth is ranked 994 on the 2012 Inc 500|5000 list, received honors in 2012 from CRN magazine as both a FastGrowth 100 company and NextGen 250 company for exceptional innovation and growth in the technology consulting industry. Robby has also been named Small Business Person of the year by the Florence Chamber of Commerce and for two years was honored at the White House as one of the top 100 young entrepreneurs in the country, as ranked by the Empact group.
He currently serves as the Chairman of the Pee Dee Workforce Investment Board (WIB). In November 2012 he was elected to serve as Councilman for the City of Florence, which is South Carolina’s tenth-largest municipality.
View his LinkedIn profile: www.linkedin.com/in/robbyhill/
Based on an excerpt from "The Small Business Bible," Steve Strauss will share creative, inexpensive marketing ideas like overnight radio, social media, pay-per-click, personal letters, e-newsletters, webinars, and more to help small businesses excel.
Steve Strauss is often called “the country’s leading small business expert.” The senior USATODAY small business columnist and best-selling author, Steve’s latest book is the all-new, 3rd edition of The Small Business Bible. A lawyer, author, and public speaker, Steve is also a frequent guest on TV and radio. He sits on the board of the World Entrepreneurship Forum and regularly speaks across the globe about small business strategies and global trends in business. His company, The Strauss Group, creates cutting-edge business content for everyone from Fortune 100 companies to small chambers of commerce. If you would like Steve to speak to your group, help your business grow, or if you would like to sign up for his free newsletter, “Small Business Success Secrets!” please visit his new website for the self-employed, TheSelfEmployed.com
January signals a time for all of us that the holidays are over, and it’s time to get back to the business of making money and growing our businesses. So, we're kicking off our 2013 webinar series to business owners with one that’s inspirational, aspirational and motivational! “The Most Important Secrets to Success...from the greatest sports coaches of all time”, will be hosted by Damien and Derek Hoffman. They are co-founders of the online news and investment guide, Wall Street Cheat Sheet.
Wall St. Cheat Sheet is a leading financial media company, providing top insights specifically for investors, business professionals, and entrepreneurs. Wall St. It also provides premium investment newsletters for serious investors in stocks, gold, commodities, and ETFs. The company was named the #1 Social Media Influencer on Wall Street according to Forbes, a finalist for Forbes List of America’s Most Promising Companies in 2011, as well as a top financial outlet according to the Wall Street Journal.
There, Damien Hoffman is currently Editor-in-Chief of Wall St. Cheat Sheet. He has also worked for boutique sports investment bank Inner Circle LLP where he worked on the sale of the NBA franchise New Jersey Nets to Brooklyn real estate development firm Forest City Ratner Companies. He also appears on Yahoo Finance, Fox Business Network, and is a frequent guest speaker.
Derek Hoffman is currently the CEO of Wall St. Cheat Sheet. He is a regular contributor to CNNMoney and Fox Business Network. Mr. Hoffman has handled media investment and tactical strategy planning for Procter & Gamble and Gillette’s national asset portfolio. He has also worked in private wealth management for Morgan Stanley.
Please plan on joining us for an informative and motivating discussion, and maybe a few tips on how and where to put your money in 2013. As always, our webinars are free. So tell your friends and business associates--and help us to start this year’s webinar series with a bang!
Chris Dessi is a CEO of Silverback Social. He is also an award winning digital thinker, television & radio commentator, author, blogger, and public speaker.
Throughout his career in New York and London Chris has worked with Fortune 500 businesses and start-ups alike. To Chris, social media is much more of a spiritual awakening rather than a technological one. This revolutionary perspective has propelled his personality into the New York media landscape.
Dessi is a regular social media expert contributor on Fox Evening News, and Good Day New York. He has appeared on the Steve Adubato show One to One, and has made Radio appearances on the John Gambling show on WOR Radio in NYC, and the Mary Beth Marsden show in Baltimore on WBAL.
His first book “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It”, shot to #1 on Amazon.com’s Hot New Releases in it’s first two weeks of publication.
We've asked Chris to join us, and talk about this. As you may have experienced, Social Media can be a real challenge for time-deprived small business owners. Between maintaining a company website and managing email communications with your customers and prospects, its difficult to stay on top of all the other Social Media tactics--and figure out which ones are working for your business.
Chris helps you sort through this jungle. But he also explains "why" you need to stay on top of this technology and provides you with insights on how its helping businesses to grow. If you're not convinced that you need to be on Facebook or Google+ or LinkedIn, and if you stll haven't sent your first Tweet to a customer, then you need to find out what you're missing.
It may be time to update your business plan for 2013!
Mark your calendars! And don't forget--Verizon webinars allow you to ask our industry experts about your specific business challenges...so register today!