Everything You Always Wanted To Know about Beacons

Presented by

Greg Sterling, Opus Research; Steve Hegenderfer, Bluetooth SIG

About this talk

Beacons are hot. Once dismissed by many, they are now being widely deployed in retail and grocery stores, stadiums and entertainment venues. Apple’s support for Bluetooth (iBeacon) has put the technology on the map and driven its growing adoption. While many people have read about iBeacon, they don’t clearly understand what beacons can and can’t do. Join Opus Research Senior Analyst Greg Sterling and Steve Hegenderfer, director of developer programs at Bluetooth SIG, for an informative and interactive discussion about all things beacon. Bluetooth SIG is the group that oversees the standards and licensing of Bluetooth. We assure you Hegenderfer will speak plain English during a presentation aimed at marketers, agencies and business decision-makers. In this accessible, non-technical session you’ll learn: • What iBeacon is and how it fits within the larger Bluetooth landscape • How many different types of beacons there are and who makes them • The cost, lifespan and transmission range of beacons • Optimal indoor beacon use cases (and things that beacons don’t do well) • How marketers/retailers can avoid spamming consumers with beacon triggered notifications • How indoor messaging and notifications can be personalized • Whether beacons can equally be used for indoor marketing and analytics

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