Hi [[ session.user.profile.firstName ]]

Everything You Always Wanted To Know about Beacons

Beacons are hot. Once dismissed by many, they are now being widely deployed in retail and grocery stores, stadiums and entertainment venues. Apple’s support for Bluetooth (iBeacon) has put the technology on the map and driven its growing adoption.

While many people have read about iBea
Beacons are hot. Once dismissed by many, they are now being widely deployed in retail and grocery stores, stadiums and entertainment venues. Apple’s support for Bluetooth (iBeacon) has put the technology on the map and driven its growing adoption.

While many people have read about iBeacon, they don’t clearly understand what beacons can and can’t do. Join Opus Research Senior Analyst Greg Sterling and Steve Hegenderfer, director of developer programs at Bluetooth SIG, for an informative and interactive discussion about all things beacon.

Bluetooth SIG is the group that oversees the standards and licensing of Bluetooth. We assure you Hegenderfer will speak plain English during a presentation aimed at marketers, agencies and business decision-makers.

In this accessible, non-technical session you’ll learn:

• What iBeacon is and how it fits within the larger Bluetooth landscape
• How many different types of beacons there are and who makes them
• The cost, lifespan and transmission range of beacons
• Optimal indoor beacon use cases (and things that beacons don’t do well)
• How marketers/retailers can avoid spamming consumers with beacon triggered notifications
• How indoor messaging and notifications can be personalized
• Whether beacons can equally be used for indoor marketing and analytics
Recorded Apr 30 2014 49 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Greg Sterling, Opus Research; Steve Hegenderfer, Bluetooth SIG
Presentation preview: Everything You Always Wanted To Know about Beacons
Recommended for you:
  • Date
  • Rating
  • Views
  • Cloud adoption in higher education is greater than in any other industry, with 83% using Google Apps or Office 365. As universities move from on-premise to public cloud apps to meet the need for modern collaboration tools and the increasing demand for BYOD, IT leaders are increasingly aware of the security risk to sensitive research data and student personal information.

    In this webinar will discuss the unique security issues of higher education including faculty file sharing and employee BYOD.
  • You can analyze the data in your UC solution to turn up insights that lead to better decisions and strategic business moves. Learn how you can use your VoIP and unified communications system as a source for big data to find answers that enable:

    Better management of your communications infrastructure
    Expense, time, and resource reductions
    Improved customer experience
    Smart decision-making
  • You can analyze the data in your UC solution to turn up insights that lead to better decisions and strategic business moves. Learn how you can use your VoIP and unified communications system as a source for big data to find answers that enable:

    Better management of your communications infrastructure
    Expense, time, and resource reductions
    Improved customer experience
    Smart decision-making
  • There's been more change in customer service centres in the last 5 years than in the last 40 years combined thanks to trends like working from home. With unprecedented change comes challenges.
    Our interactive discussion includes:

    ● Three top failure points of work at home, and how you can avoid them
    ● Educating & empowering new and existing reps to take the home working plunge
    ● Achieving regulatory compliance in a work at home environment
    ● Innovative technology: inspire employees while controlling the remote environment
  • The goal of unified communications is to break down the barriers between different methods of communication so that people can communicate easily and seamlessly with each other no matter what device or medium they choose. As more businesses appreciate the cost and productivity advantages that implementing a unified communications strategy can bring to their organisation, demand for UC services is forecasted to sky-rocket, with the market predicted to be worth $88 billion worldwide by 2018 according to research firm Infonetics.

    But a UC implementation can be fraught with pitfalls – there was, for example, an Ovum study last year which showed that the UC aspirations of organisations did not match those of their employees and that businesses were putting the success of their investment at risk by not assessing their employees’ requirements.

    This web seminar aims to examine the pressures that businesses face when they implement unified communications services and to uncover the associated problems and pitfalls that businesses may fail properly to address. Such problems may be as straightforward as disappointment with call quality or video conferencing quality because underlying bandwidth issues have not been properly thought through, a lack of training and staff education of the benefits of UC, or that the business fails to anticipate user requirements: while they may be straightforward and avoidable, such problems can be critical to success or otherwise of its UC investment.
  • After a record-setting year in 2015, where will the tech M&A market go in 2016? What trends that pushed M&A spending to its highest level since the Internet Bubble burst will continue to drive deals and which ones will wind down? What other sectors are likely to see the most activity this year? And most importantly, what valuations will be handed out in deals over the coming year? Drawing on data and views from across 451 Research, the Tech M&A Outlook webinar maps many of the major developments in the IT landscape (IoT, Big Data, cloud computing) to how those influence corporate acquisition strategies. Join us for a look ahead to what we expect for tech M&A in 2016.
  • Everything is getting digitized - everything is becoming “software empowered”. Who is writing all this software? It is central IT or is it business IT and the third parties they employ? How can central IT ensure that it is relevant this exciting new, software empowered, world?
  • The new release of Scaled Agile Framework Version 4 features extensive refinements to many elements of the framework, as well as new content and guidance that helps enterprises better organize around value delivery, develop systems that include hardware and software, and improve development, coordination, and delivery of value streams.

    In this webinar, Dean Leffingwell will highlight what’s new in SAFe 4.0:
    • SAFe now supports both software and systems development
    • a new Value Stream Level – including new roles, activities and artifacts – is provided for those building the world’s largest systems
    • Enterprise Kanban systems manage the flow of work across all systems
    • the SAFe Requirements Model has been updated to reflect additional backlog items and to clarify the expression for each
    • built-In Quality practices now support software and systems development
    • and much, much more!

    Register now to hear Dean speak about SAFe 4.0 in this exciting webinar!
  • Hear about Playtech’s story of a successful deployment of predictive analytics monitoring method. Playtech implemented the Predictive Analytics as a complementary monitoring to allow additional fault detection in places where standard monitoring can’t be applied. Using its business activity as a health indicator, problems are detected faster, sooner and even before it gets to a complete downtime.

    Join us to hear about:

    How monitoring your business metrics can provide another method of monitoring

    How Predictive Analytics can help detect faults

    Why dynamic thresholds can be better than static thresholds.

    How easy it is to implement Predictive Analytics and help reduce the MTTR in your organization
  • Evidence is mounting that traditional batch and blast email marketing is broken. Without the ability to smartly segment and truly personalize email campaigns based on consumers’ actual behaviors on web and mobile, brands are simply turning up the volume in an attempt to rise above the noise.

    To get noticed in an increasingly crowded inbox, marketers must be able to leverage contextual customer data to effectively engage their audience and drive results. Join the upcoming webinar, “5 Ways to Use Mobile Behavioral Data to Send Engaging Emails” to see how brands can create impactful emails that are ideal for a mobile-first world.

    Kahuna’s Doug Roberge will lead a panel discussion including Yummly’s COO Brian Witlin about how innovative companies are rethinking email. This includes leveraging insights from consumer behavior across all channels to deliver the right message to the right person on the right channel.

    After this webinar, you’ll:

    * Create email campaigns that incorporate cross-channel behavioral data
    * Understand the role of email in a holistic omnichannel experience with push, in-app, and more
    * Learn how intelligent communication plays a crucial part in each customer’s individual journey


    Speakers:

    * Brian Witlin, COO, Yummly
    * Doug Roberge, Strategic Services Consultant, Kahuna
    * Wendy Schuchart, Moderator, VentureBeat


    Please join us for “Five ways to increase email engagement through mobile behavioral data” on January 27, 2016. Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar materials. Save your seat today!

    Sponsored by Kahuna

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Everything You Always Wanted To Know about Beacons
  • Live at: Apr 30 2014 5:00 pm
  • Presented by: Greg Sterling, Opus Research; Steve Hegenderfer, Bluetooth SIG
  • From:
Your email has been sent.
or close
You must be logged in to email this