Top 5 Things Marketers Need to Understand about Location and Privacy
Consumers are ambivalent about online privacy. Some surveys suggest outright hostility to mobile-location tracking; others argue users are happy to share personal information for clear rewards and benefits. Consumers also express a desire for greater personalization of online, mobile and shopping experiences. How can these contradictory positions be reconciled?
The privacy landscape is evolving rapidly with Apple making location privacy changes in iOS 8 and state governments getting involved in regulating privacy in the absence of federal action.
Rather than an “issue that will blow over,” privacy has become a central discussion for marketers and brands. It’s the flipside of “big data.” But timidity, passivity and denial won’t work. Stakeholders must proactively tackle the issue head on.
Join Greg Sterling, Senior Analyst with Opus Research, and Future of Privacy Forum founder Jules Polonetsky for an informative, interactive webinar about the latest developments in location and privacy on Wednesday, July 2, 10 am PDT /1 pm EDT.
RecordedJul 2 201447 mins
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Dan Miller, Lead Analyst Opus Research; Scott Stephenson, CEO, Deepgram; Derek Top, Research Director, Opus Research
Businesses are just scratching the surface when it comes to employing the insights derived from speedy, accurate automated speech recognition.
In this webcast, Opus Research joins Deepgram to describe real-world Conversational Intelligence applications in contact centers, collaboration platforms and beyond. With confidence in accurate transcription, you’ll hear how firms:
• Streamline development processes (capturing, indexing collaboration content)
• Automate customer care and support (voicebots)
• Promote customer retention (sentiment recognition)
• Secure and personalize conversations
• Comply with privacy regulation (scripting and redaction)
Dan Miller, Lead Analyst & Founder, Opus Research; Derek Top, Research Director, Opus Research; Shadi Baqleh, COO, Deepgram
A recent Opus Research global survey found businesses view speech recognition technologies used to capture, transcribe and analyze conversations as an emerging business opportunity. The global survey of 400 decision-makers across 8 industries centered on current and planned uses of “automated speech recognition” technologies, specifically "speech-to-text conversion" deployed in conjunction with natural language understanding or speech analytics.
Many businesses are finding "accuracy" is table stakes for ASR-based solutions. Firms are putting a premium on real-time analytics and flexible deployment options.
In this webinar, Dan Miller, lead analyst & founder with Opus Research, and Derek Top, research director, join Shadi Baqleh, COO of Deepgram, to learn how businesses derive value from ASR solutions. Topics include:
• Exclusive data from a global survey of 400 business decision-makers
• Combining voice recognition with search, commerce, and automation
• Why implementations are largely use case driven
• Redefining “voice of the customer” (i.e. better listening and intent recognition)
Dan Miller, Opus Research; Michael Zagorsek, SoundHound Inc.; Nithya Thadani, RAIN; Derek Top, Opus Research
A global survey of 320 decision makers across 8 major industries has confirmed that voice assistants are becoming ubiquitous. While customer service, convenience, and loyalty top the list of the benefits, many organizations are unsure how to show ROI or monetize their investments in voice AI.
Although two-thirds of companies have implemented a voice assistant, many have not fully customized the experience, and 33% are still sitting on the fence. Join us to learn what top brands are getting right and what you can do to stay competitive. In this webinar you'll discover:
● The most recent trends in voice investments
● Common challenges of a voice-first strategy
● The real value of voice assistants for top brands
● How to measure the success of a voice assistant
● Unseen opportunities for monetization and proving ROI
Dan Miller, Lead Analyst & Founder, Opus Research; Grant Duncan, VP, Marketing, Voximplant
In the coming years, expect upgrades to Conversational IVR systems to recognize the intents of callers based on natural language input and respond with accurate answers, recommendations or actions. A cloud-based approach brings these sophisticated capabilities within the reach of almost any business. In this live webinar, join Dan Miller, lead analyst and founder with Opus Research, Derek Top, research director with Opus Research, and Grant Duncan, VP of Marketing with Voximplant, to hear how to train IVRs — the workhorse of automated self-service — to be the cornerstone of your company’s digital self-service strategy. Topics include:
* Real-world use cases for democratizing Conversational AI
* Leveraging natural language input to respond with accurate answers, recommendations or actions
* How a cloud-based approach brings these sophisticated capabilities within the reach of almost any business
Dan Miller, Lead Analyst & Founder, Opus Research; Matt Smallman, Director, SymNex Consulting
Developing a business plan for intelligent authentication requires a thought-out approach in order to make a wise investment. In the past, solutions for voice biometrics tended to be expensive and complex, suitable for only large enterprises. But today, many organizations are finding compelling options for fraud prevention and intelligent authentication in delivering operational efficiencies and improved customer experience.
In this next installment of the “The Business of Intelligent Authentication” video series, Matt Smallman, director with SymNex Consulting, and Dan Miller, lead analyst and founder at Opus Research discuss the real-world realities in developing the commercial case for Intelligent Authentication.
Dan Miller, Lead Analyst & Founder, Opus Research; Matt Smallman, Director, SymNex Consulting
In today’s contact center environments, many businesses still rely knowledge-based authentication and passwords for customer identity and verification. As has been tracked for years, these authentication methods are prone to fraud and provide poor customer experiences.
In this first installment of the “The Business of Intelligent Authentication” series, Matt Smallman, director with SymNex Consulting and Dan Miller, lead analyst and founder at Opus Research, have an in-depth conversation about the weaknesses of contact center security methods and what’s next in 2021 for redefining customer self-service with intelligent authentication.
Dan Miller, Lead Analyst, Opus Research; Derek Top, Senior Analyst, Opus Research; Matt Smallman, Director, SymNex Consulting
Opus Research and SymNex Consulting provide enterprise decision makers with competitive context for evaluating selected solution providers supporting secure customer contact experiences and fraud prevention.
Dan Miller, Lead Analyst and Founder, Opus Research; Brian Craig, VP, Product Marketing, Marchex; Matt Berman, CEO, Sonar
How textbots and SMS messaging can dramatically uplift conversions and drive critical actions that increase revenue
Join Opus Research and Marchex for a comprehensive webinar on the rise of automation in SMS and how it can be applied to accelerate prospects through your sales funnel. Actual customer use cases of Marchex Sonar will provide real-life examples of what this technology can do for businesses today.
In this webcast, you’ll hear how SMS, when integrated with automation and AI-powered workflows, helps businesses:
• Accelerate lead qualification and sales conversion by offering
• Boost sales productivity as much as 5X or 10X
• Add new customers and revenue
There’s nothing like a first-ever global crisis to expose pre-existing performance problems and known security vulnerabilities in the customer care fabric of brands around the world.
Join Opus Research and contact center software solutions provider NICE for this live, interactive webinar (June 25th) to hear about the latest industry trends and gather tips on how to fight fraud in the "new normal." Topics include:
* How contact center operators are turning to cloud-based solutions implement the latest technologies for intelligent authentication and fraud-loss prevention
* How workflows for both agents and customer will be permanently changed with the introduction of swift, strong and adaptive caller authentication
* The need for contact centers to incorporate a checklist of intelligent authentication solutions including real-time, risk awareness, multi-factor and more.
Jim Radzicki, TELUS International; Lance Fried, Thrio, Inc.; Dan Miller, Opus Research
Cloud-based contact center specialist, Thrio, has introduced "Native Process Automation" (NPA) to help both customers and contact center agents complete their tasks. In this webinar, learn:
* Why the global pandemic has permanently altered commerce and customer care for voice and digital channels
* Integrating NPA into both agent and customer workflows
* What it takes for cloud-based services to support both agent-based and automated self-service
* How NPA delivers the benefits for Conversational AI
Dan Miller, Lead Analyst & Founder, Opus Research; Aakrit Vaish, Co-Founder & CEO, Haptik
In this live, interactive webinar, Opus Research and Haptik discuss the following key topics:
* How existing methods of measuring intelligent virtual assistant customer experiences have limitations
* Defining "Intelligent Satisfaction Score" and how it is calculated
* How brands and enterprises are deriving actionable insights in assessing true IVA effectiveness.
Dan Miller, Lead Analyst and Founder, Opus Research; Patrick Nguyen, Chief Technology Officer, 7.ai
How Companies Make the Most Out of Conversational AI Investments
Opus Research and customer care experts 7.ai discuss how orchestrating interactions that involve AI and customer service live agents is no longer an “either/or” proposition – it now means blending the best of both in ways that take advantage of what each does best.
Dan Miller (Lead Analyst, Opus Research) and Jeff Saenger (VP, Customer Success, Helpshift)
Opus Research and Helpshift discuss the results from a survey of companies that deploy solutions that power the most sought-after customer service experience that will lead to lifetime loyalty. Learn how digital-first businesses that implement automated, conversational messaging for customer service are making an impact on the bottom line.
Dan Miller, Lead Analyst and Founder, Opus Research; Brian Craig, VP, Analytics, Marchex
Join Opus Research and Marchex to learn how conversational intelligence can drive better business outcomes that can be measured and validated to convert leads, increase close rates and associated revenue increases.
Dan Miller, Opus Research; Jafar Syed, Uniphore; Samith Ramachandran, Uniphore
An Opus Research four-year global survey documents the business impact of Speech Analytics technologies to enable a path to digital transformation and address immediate customer issues. Enterprise customers show growing interest in real-time customer journey orchestration and intelligent assistance, adding elements of Artificial Intelligence (Natural Language Understanding, Machine Learning) to improve customer experience, bolster employee productivity, and enable Conversational Service Automation.
Dan Miller, Opus Research; Liam McQuillan (Co-founder and CEO) Fabian Campbell-West (CTO), Liopa
“Visual Speech Recognition” (VSR) is a game-changing technology that will prove invaluable as individuals, enterprises and government agencies expand their ability to understand spoken words in challenging environments. It is an example of how unprecedented computer power and data access can make everyday tasks easier in a "Voice-First" world. Learn more about VSR in this free webinar, September 17th.
Customers are the lifeblood of your company--but customer retention can be a challenge. In today’s highly competitive marketplace, how do you foster the type of customer experience that deepens relationships? Speech analytics are a powerful tool to give you insights from every customer interaction to accelerate business responsiveness. You can identify techniques your best agents use to foster loyalty and share them across the organization—allowing you to move at the speed of customer expectations.
Dan Miller (Lead Analyst and Founder, Opus Research) and Richard Kimber (CEO, Daisee)
Recent technology advancements in speech analytics technology solutions enable businesses to listen, decipher and act on every customer conversation. These conversations can turned into actionable insights affecting a business’s bottom line.
In this webcast, Opus Research and Daisee discuss conversational middleware and how speech analytics solutions can be effective and flexible to help understand the meaning and context of customer conversations to surface insight and make business recommendations.
Dan Miller, lead analyst, Opus Research; Josefine Fouarge, principal product marketing manager, Nuance
Businesses are moving their “bot strategy” from vision to reality at unprecedented speeds. New tools and platforms to build bots and intelligent assistants create an illusion that anyone can setup automated assistance that will deliver real business value. In this webcast, learn practical insights from real-world, successful deployments that highlight the importance of combining high quality tools with key strategies and approaches that businesses should keep in mind.
Register now to gain these valuable insights and ensure your DIY projects succeed. You’ll learn how to:
* Gain traction and build trust with customers and employees, alike
* Create and meet realistic business objectives and key performance indicators
* Leverage existing contact center and self-service resources while avoiding a “garbage-in / garbage-out” deployment
* Deliver a customer-centric experience while keeping cost in line
* Prove long-term value
Intelligent Assistants, Intelligent Authentication, Conversational AI
News, information, and research detailing Intelligent Assistants, Intelligent Authentication Conversational Commerce. Webcasts include in-depth analysis of market forecasts, real-world case studies, and proven business value.
Top 5 Things Marketers Need to Understand about Location and PrivacyGreg Sterling, Opus Research; Jules Polonetsky, Future of Privacy Forum[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]47 mins