The Rise of the Social SMB

Presented by

Brendan King, CEO, Vendasta, Mike Hartrich, Director of Digital Products, LocalEdge & Greg Sterling, Opus Research

About this talk

Small businesses are increasingly interested in social media and “conversational commerce.” However what does that actually mean? After the Twitter account or Facebook Page are established, what next? SMBs and the sales channels and publishers that serve them are struggling with how to divide the labor and bring social marketing to SMBs but in ways that are efficient and still preserve the “authentic voice” of the local businesses. What are the social media trends now dominating the local online marketplace and what are SMBs themselves saying about social media and the challenges they face? What does all this look like from the sales perspective, “on the ground”?

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