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The Rise of the Social SMB

Small businesses are increasingly interested in social media and “conversational commerce.” However what does that actually mean? After the Twitter account or Facebook Page are established, what next?

SMBs and the sales channels and publishers that serve them are struggling with how to divide the labor and bring social marketing to SMBs but in ways that are efficient and still preserve the “authentic voice” of the local businesses.

What are the social media trends now dominating the local online marketplace and what are SMBs themselves saying about social media and the challenges they face? What does all this look like from the sales perspective, “on the ground”?
Recorded Apr 26 2011 48 mins
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Presented by
Brendan King, CEO, Vendasta, Mike Hartrich, Director of Digital Products, LocalEdge & Greg Sterling, Opus Research
Presentation preview: The Rise of the Social SMB

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  • Action Plan for ASR: Applications for Conversational Intelligence Recorded: Apr 6 2021 48 mins
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  • Delivering Business Value with Automated Speech Recognition Recorded: Mar 17 2021 47 mins
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  • The Shift to Customized Voice Assistants: How Will You Compete? Recorded: Mar 9 2021 50 mins
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Intelligent Assistants, Intelligent Authentication, Conversational AI
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  • Title: The Rise of the Social SMB
  • Live at: Apr 26 2011 5:00 pm
  • Presented by: Brendan King, CEO, Vendasta, Mike Hartrich, Director of Digital Products, LocalEdge & Greg Sterling, Opus Research
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