SMS Marketing: Direct Route to Consumer Engagement

Presented by

Greg Sterling, Senior Analyst, Local Mobile Search

About this talk

Roughly 3.5 billion text messages are sent every day in the U.S., yet text messaging is often neglected in discussions of mobile marketing. However, SMS is the most versatile mobile marketing vehicle and the only one that transcends mobile platform and handset type. In this webcast, Opus Research outlines the distinctions between the “mobile Web” and SMS marketing, highlighting case studies that illustrate the effectiveness of SMS as a broad and flexible marketing tool.

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