Future of Location on Mobile Devices: LBS, Apps & Monetization

Presented by

Greg Sterling - Internet2Go, Jeff Porter & Nahid Giga, mobilePeople

About this talk

LBS and local advertising on mobile devices have been hyped and hailed as the "killer app" for mobile. But are they? Most of the current "local search apps" are lackluster and merely transfer the PC user experience to the mobile device. And most companies building local apps haven't thought through their strategies very carefully. What do "Local Apps 2.0" look like? What services and data will the provide? Can the promise of location-aware mobile "discovery" be realized? And how will all this be monetized as a practical matter? Join Greg Sterling of Opus Research's Internet2Go program and Jeff Porter and Nahid Giga of mobilePeople, both local search industry veterans, for a wide-ranging discussion of the best local apps today and what the future may look like for local on mobile devices.

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