The Rise of Mobile Coupons

Presented by

Greg Sterling - Program Director, Internet2Go

About this talk

Digital coupons are very hot right now, and mobile will be an increasingly important distribution channel for local offers and deals. In fact it's one of the few types of advertising that mobile consumers welcome in large numbers. Though not yet mainstream, “mobile coupons” is an already crowded arena. Execution, content, and quality matter in this highly competitive segment. This webcast will provide an overview of the landscape as well as concrete data and case studies on the performance of coupons in a mobile environment.

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