Name: My law firm already has a website. Now what?
Start: 2009-05-13T16:00:00Z
End: 2009-05-13T17:00:56.000Z
Location: BrightTALK

Strategies for Professional Services Marketing and Business Development

7 Secrets of Collaborative Dialogue 

Looking for better productivity, retention, innovation and business development results from your multi-generational work teams?

More than one-shot “awareness building” seminars are needed.

Engage work teams in constructive dialogue before every new matter or project. Help them bond and appreciate the meaningfulness of their work. Make everyone part of the conversation.

In this insightful webcast, you will learn:

Ø  Why time spent on facilitated dialogue in work teams pays off

Ø  Key ingredients of successful multi-generational dialogue

Ø  Lessons from experience

Ø  How to construct a business case to persuade management decision-makers of the value of this process

Speaker:  Phyllis Weiss Haserot, the “Cross-Generational Voice” is president and founder of Practice Development Counsel, a business development and organizational effectiveness consulting and coaching firm focused on improving the working relations among the different generations for better productivity retention, succession planning and business development results. She is the author of The Rainmaking Machine and The Marketer’s Handbook of Tips & Checklists (both West/Thomson Reuters 2009).

Getting Multi-Generational  Work Teams to Shine

Storming the Barricade: Breaking Into and Succeeding in the World’s Most Competitive Legal Market (New York)

      The New York marketplace is historically the world’s most lucrative and most difficult for outside firms to penetrate.

·         New opportunities for enterprising ”out-of-towners” to grab market share have opened up in the wake of the current economy and the resulting shakeup in law firms. 

·         This presentation will examine marketing, business development and communication strategies for navigating the challenging landscape and capturing these new opportunities.

Breaking Into the New York Legal Market

What I Know About Success: Extraordinary Women Write Letters To Their Younger Selves

Ellyn Spragins, founder of What I Know Now Enterprises, is an author and keynote speaker who inspires women to share their life's wisdom through her books, seminars, workshops and products.

Mary Lou Quinlan is a marketing strategist, author and speaker who has spent most of her career listening to women to understand what they want and why they buy.

Extraordinary Women Write Letters To Their Younger Selves

Online Networks – A New Way to Drive Opportunity to Your Business and Practice

LinkedIn, Facebook and now Twitter are revolutionizing the way business professionals and lawyers can create and uncover career opportunities and attract new clients.  Learn how to use these tools – particularly LinkedIn – to raise your “Google” factor, build relationships, open doors for new business, as well as the ethical considerations associated with these online tools.

ABOUT THE PRESENTER:

Nancy Roberts Linder is a well-known law firm marketing consultant and is also co-owner of Linder Legal Staffing Inc. in Chicago. Nancy’s contributions to the legal profession have included publishing more than 100 articles, conducting CLE programming on client relations ethics, and teaching a law school marketing course that she developed. She is a frequent speaker for lawyer focused seminars on business development and practice credentialing topics.

Online Networks: Drive Opportunity to Your Business

Learn how law firms have been successful in using webcasting as a tool for building new relationships with prospective clients.

Online Events 101 for Law Firms

Drawing on their extensive experience in financial, health care, academic and legal/accounting services  marketing, Mason and Perry will draw on best practices and lessons-learned for an energetic Webcast.

Speakers: Daniel Greenberger; Donna Shaft; Diane Kavelaras

Date: November 17

Time: 12-1 EST (note 1 hour)

Clients' Emotional Connection to Your Brand

How Can Video Help Your Law Firm Accomplish Its Marketing, Recruitment and Communication Goals in Innovative Ways?

Linda Sedloff Orton, President of Intelligent Video Solutions, will provide an entertaining and educational presentation on web video for professional services firms. In this fast and fun webinar, Linda will present research from leading firms on video usage and marketing spend on multi-media tools. She will discuss different options to consider when deciding what to use in your firm videos. Useful checklists will be provided to help you choose the right producer for your firm. Finally, Linda will address the post-production challenge of web video: now that it is done, how can the right people find it? Join us to learn about web video for law firms.

Tuesday June 23rd 12pm.

How Can Video Help Your Law Firm Accomplish Its Marketing Goals?

Paul Gladen, President of Muzeview LLC, and Joe Walsh, Principal at Greenfield/Belser Ltd, will explore the increasingly critical role that a firm’s website and other online activities play in marketing and relationship development.  Paul will present details of Muzeview’s Law Firm Web Presence Index™ and discuss why a firm’s web presence is important.  Joe will cover the five goals of a web site sharing real world examples related to key factors such as search engine optimization, thought leadership distribution and the role of social media.

Measuring & Managing Your Law Firm’s Web Presence

Even if your law firm has yet to feel the brunt of the slow economy, we can all agree these are challenging days. In times of economic downturn law firms look to reduce expenses, and marketing often is on chopping block. We'll discuss how an economic downturn can present opportunities and how to position your firm to thrive in this economy.
While others are looking to "weather the storm," you can gain market share. You can minimize how your practice is effected by the economy.

Marketing Your Law Firm During an Economic Decline

Traditional Media Contraction; Social Media Explosion – The Changing Face of Law Firm PR

Social Media Explosion--The Changing Face of Law Firm PR

In today's ultra-competitive environment, relying on your website to drive leads may not be enough.  Advancing technology, increased competitive pressures, the advent of social media and the changing ways people search for and find information on the web have changed the playing field in regards to effective use of websites by law firms.  John Sailer of BARD Marketing addresses these topics in this 50 minute presentation.

My law firm already has a website.  Now what?

legal

marketing

firm

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The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

My law firm already has a website. Now what?

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