My law firm already has a website. Now what?
In today's ultra-competitive environment, relying on your website to drive leads may not be enough. Advancing technology, increased competitive pressures, the advent of social media and the changing ways people search for and find information on the web have changed the playing field in regards to effective use of websites by law firms. John Sailer of BARD Marketing addresses these topics in this 50 minute presentation.
Recorded
May 13 2009
61 mins
Your place is confirmed,
we'll send you email reminders
we'll send you email reminders
Presented by
John Sailer, President of BARD Marketing
John Sailer, President of BARD Marketing
Presentation preview:
Network with like-minded attendees
-
![[[ session.user.profile.displayName ]]](data:image/gif;base64,R0lGODlhAQABAIAAAP7//wAAACH5BAAAAAAALAAAAAABAAEAAAICRAEAOw==)
- [[ session.user.profile.displayName ]]
- [[ session.user.profile.jobTitle ]]
- [[ session.user.profile.companyName ]]
- [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
-
- [[ card.displayName ]]
- [[ card.jobTitle ]]
- [[ card.companyName ]]
- [[ userProfileTemplateHelper.getLocation(card) ]]
- Channel
- Channel profile
-
Getting Multi-Generational Work Teams to Shine Recorded: Feb 9 2010 47 mins
Phyllis Weiss Haserot7 Secrets of Collaborative Dialogue
Looking for better productivity, retention, innovation and business development results from your multi-generational work teams?
More than one-shot “awareness building” seminars are needed.
Engage work teams in constructive dialogue before every new matter or project. Help them bond and appreciate the meaningfulness of their work. Make everyone part of the conversation.
In this insightful webcast, you will learn:
Ø Why time spent on facilitated dialogue in work teams pays off
Ø Key ingredients of successful multi-generational dialogue
Ø Lessons from experience
Ø How to construct a business case to persuade management decision-makers of the value of this process
Speaker: Phyllis Weiss Haserot, the “Cross-Generational Voice” is president and founder of Practice Development Counsel, a business development and organizational effectiveness consulting and coaching firm focused on improving the working relations among the different generations for better productivity retention, succession planning and business development results. She is the author of The Rainmaking Machine and The Marketer’s Handbook of Tips & Checklists (both West/Thomson Reuters 2009). -
Breaking Into the New York Legal Market Recorded: Feb 2 2010 47 mins
Ellen Auwarter & Roger CohenStorming the Barricade: Breaking Into and Succeeding in the World’s Most Competitive Legal Market (New York)
The New York marketplace is historically the world’s most lucrative and most difficult for outside firms to penetrate.
· New opportunities for enterprising ”out-of-towners” to grab market share have opened up in the wake of the current economy and the resulting shakeup in law firms.
· This presentation will examine marketing, business development and communication strategies for navigating the challenging landscape and capturing these new opportunities. -
Extraordinary Women Write Letters To Their Younger Selves Recorded: Jan 5 2010 59 mins
Ellyn Spragins & Mary Lou QuinlanWhat I Know About Success: Extraordinary Women Write Letters To Their Younger Selves
Ellyn Spragins, founder of What I Know Now Enterprises, is an author and keynote speaker who inspires women to share their life's wisdom through her books, seminars, workshops and products.
Mary Lou Quinlan is a marketing strategist, author and speaker who has spent most of her career listening to women to understand what they want and why they buy. -
Online Networks: Drive Opportunity to Your Business Recorded: Dec 1 2009 44 mins
Nancy Roberts LinderOnline Networks – A New Way to Drive Opportunity to Your Business and Practice
LinkedIn, Facebook and now Twitter are revolutionizing the way business professionals and lawyers can create and uncover career opportunities and attract new clients. Learn how to use these tools – particularly LinkedIn – to raise your “Google” factor, build relationships, open doors for new business, as well as the ethical considerations associated with these online tools.
ABOUT THE PRESENTER:
Nancy Roberts Linder is a well-known law firm marketing consultant and is also co-owner of Linder Legal Staffing Inc. in Chicago. Nancy’s contributions to the legal profession have included publishing more than 100 articles, conducting CLE programming on client relations ethics, and teaching a law school marketing course that she developed. She is a frequent speaker for lawyer focused seminars on business development and practice credentialing topics. -
Online Events 101 for Law Firms Recorded: Nov 18 2009 56 mins
Tom St Denis, BrightTALK, with David PittaLearn how law firms have been successful in using webcasting as a tool for building new relationships with prospective clients. -
Clients' Emotional Connection to Your Brand Recorded: Nov 17 2009 46 mins
Daniel Greenberger; Donna Shaft; Diane KavelarasDrawing on their extensive experience in financial, health care, academic and legal/accounting services marketing, Mason and Perry will draw on best practices and lessons-learned for an energetic Webcast.
Speakers: Daniel Greenberger; Donna Shaft; Diane Kavelaras
Date: November 17
Time: 12-1 EST (note 1 hour) -
How Can Video Help Your Law Firm Accomplish Its Marketing Goals? Recorded: Jul 1 2009 61 mins
Linda Sedloff Orton, President, Intelligent Video SolutionsHow Can Video Help Your Law Firm Accomplish Its Marketing, Recruitment and Communication Goals in Innovative Ways?
Linda Sedloff Orton, President of Intelligent Video Solutions, will provide an entertaining and educational presentation on web video for professional services firms. In this fast and fun webinar, Linda will present research from leading firms on video usage and marketing spend on multi-media tools. She will discuss different options to consider when deciding what to use in your firm videos. Useful checklists will be provided to help you choose the right producer for your firm. Finally, Linda will address the post-production challenge of web video: now that it is done, how can the right people find it? Join us to learn about web video for law firms.
Tuesday June 23rd 12pm. -
My law firm already has a website. Now what? Recorded: May 13 2009 61 mins
John Sailer, President of BARD MarketingIn today's ultra-competitive environment, relying on your website to drive leads may not be enough. Advancing technology, increased competitive pressures, the advent of social media and the changing ways people search for and find information on the web have changed the playing field in regards to effective use of websites by law firms. John Sailer of BARD Marketing addresses these topics in this 50 minute presentation. -
Measuring & Managing Your Law Firm’s Web Presence Recorded: Mar 10 2009 73 mins
Paul Gladen, President of Muzeview & Joe Walsh, Principal at Greenfield BelserPaul Gladen, President of Muzeview LLC, and Joe Walsh, Principal at Greenfield/Belser Ltd, will explore the increasingly critical role that a firm’s website and other online activities play in marketing and relationship development. Paul will present details of Muzeview’s Law Firm Web Presence Index™ and discuss why a firm’s web presence is important. Joe will cover the five goals of a web site sharing real world examples related to key factors such as search engine optimization, thought leadership distribution and the role of social media. -
Marketing Your Law Firm During an Economic Decline Recorded: Mar 2 2009 76 mins
David Knott, Lexis NexisEven if your law firm has yet to feel the brunt of the slow economy, we can all agree these are challenging days. In times of economic downturn law firms look to reduce expenses, and marketing often is on chopping block. We'll discuss how an economic downturn can present opportunities and how to position your firm to thrive in this economy.
While others are looking to "weather the storm," you can gain market share. You can minimize how your practice is effected by the economy. -
Social Media Explosion--The Changing Face of Law Firm PR Recorded: Feb 25 2009 57 mins
David Maizenberg, Maizenberg & Partners & Traci Stuart, Blattel CommunicationsTraditional Media Contraction; Social Media Explosion – The Changing Face of Law Firm PR
Professional Services Marketing and Recruitment Channel
Strategies for Professional Services Marketing and Business Development
![[[ webcast.title ]]](/resources/images/diamond-100x75.jpg?v=7abd45300c58ac9f4c8496e0e4212971892f9fb0)
Successfully added emails: 0
Remove all
- Title: My law firm already has a website. Now what?
- Live at: May 13 2009 4:00 pm
- Presented by: John Sailer, President of BARD Marketing
- From: