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CASE STUDY: Customer Experience Transformation with Big Data Analytics #CET

Jim Bampos-EMC, Michael Howard-Greenplum, Paul Kent-SAS
SAS and EMC Greenplum have joined forces to drive innovations that deliver Big Data agility to end-users. SAS High Performance Analytics for Greenplum accelerates the performance and capacity of SAS – enabling organizations to embrace Big Data in their analytical applications, while accelerating the pace of model development, testing, and execution.

Join us to hear how EMC uses a data-driven, customer-centric approach to improve products, services, and processes – a strategy that enhances Total Customer Experience and creates business advantage.
Dec 13 2012
46 mins
CASE STUDY: Customer Experience Transformation with Big Data Analytics #CET
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    Pat Gelsinger
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    Bill Cook
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    Scott Yara and Luke Lonergan
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    Gil Elbaz
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    Customers and Technology Partners from comScore, SAS and Informatica
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    Big data analytics is where advanced analytic techniques operate on big data. By now its obvious that big data that is useful for analytics is quite different from the pristine and well-ordered data of the average data warehouse. Armed with advanced analytics insights, business users can make well-informed, fact-based decisions to support their organizations tactical and strategic goals and create a competitive advantage. This is an important task right now, because the recent economic recession forced deep changes into most businesses.

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    The economics of Big Data analytics and what is possible now

    Data science and the new skills required to fully leverage big data analytics

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    Merv Adrian, Research VP, Gartner

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    Steven Hillion, VP of Analytics, EMC Greenplum
    Johann Schleier-Smith, Co-Founder & CTO, Tagged

    Moderated by:
    Michael Maxey, Sr. Director of Product Marketing, EMC Greenplum
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    Merv Adrian, Research VP, Gartner, Thomas Cornely, Sr. Dir of Product Mgmt, EMC and Subramanian Kartik, Field CTO, EMC
    We now live and work in a world where the sheer volume and velocity of information at our disposal requires a modern, highly scalable IT architecture to manage and make sense of it. In the era of Big Data, analytic tools and platforms need to satisfy a wide range of analysis applications, while being affordable and friendly to IT.

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    • The performance and cost advantages of a modular analytics architecture/platform
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    Merv Adrian – Research VP, Gartner

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    Thomas Cornely, Sr. Director of Product Management, EMC Greenplum
    Subramanian Kartik, Distinguished Engineer and Field CTO, EMC Greenplum

    Moderated by:
    Michael Maxey – Sr. Director of Product Marketing, EMC Greenplum
  • BEYOND BI: The Pursuit of High Performance Analytics Recorded: Aug 8 2011 58 mins
    Featuring: Merv Adrian–Research VP, Gartner; Marco Pacelli–CEO, ClickFox; Matt Neglay–Principal Solutions Architect, EMC
    Massive volumes of information – commonly referred to as Big Data - are growing beyond the performance capacity of traditional data warehouses and database management systems. New technologies like analytic databases, open source software, noSQL and Hadoop are enabling businesses to process massive amounts of data that had previously been untapped and wasted.

    The bottom line is that BI has to evolve and give way to high performance analytics.

    During this webcast you will discover:
    •The BI market is evolving and creating new opportunities for organizations to leverage Big Data
    •New database technologies enable cost-effective analytic solutions that weren't previously possible
    •Data can best turned into a source of competitive advantage
    •How ClickFox replaced Oracle with the EMC Greenplum DB to achieve high-performance analytics


    Featuring:
    Merv Adrian – Research VP, Gartner

    Presented by:
    Marco Pacelli – CEO, ClickFox
    Matt Neglay – Principal Solutions Architect, EMC Greenplum

    Moderated by:
    Michael Maxey– Sr. Director of Product Marketing, EMC Greenplum
Driving the future of Big Data analytics
Harness the skills of our big data tools and data science team to help global organizations realize the full promise of business agility and become data-driven, predictive enterprises.

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  • Title: CASE STUDY: Customer Experience Transformation with Big Data Analytics #CET
  • Live at: Dec 13 2012 6:00 pm
  • Presented by: Jim Bampos-EMC, Michael Howard-Greenplum, Paul Kent-SAS
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