Projects vs. products: Leader’s guide to value-driven digital transformation

Historically, major technology investments were in hardware and networks and vendor spending (i.e. big one-time projects). Now, technology spending is centered around software, with ongoing investments in digital products/assets that change much more quickly and require constant care and feeding. When facing a digital transformation, as most companies are today, funding individual projects just won't cut it. The truth is product management processes better match the way that technology investment should be modeled today as organizations move away from large capital projects to investments in digital assets. By moving from projects to products, businesses can gain the authority and autonomy needed to flexibly change scope and meet needs as they arise. In this webcast, you’ll gain expert tips to help you to start the transition from project management to product management. Watch now to find out you can take charge of your digital transformation and drive value for your business.