Product Labelling Risk Vs Reward: The REAL Story in 2013

Presented by

Mark Brooks, Business Director, Truvia® Consumer Products, Henry Garthwaite, Head of Business Development, Carbon Trust

About this talk

Certain elements of CSR have slipped down marketing and sustainability agendas but leading brands such as Truvia and Walkers Crisps are successfully using environmental labels to build brand trust and bolster their bottom line. But with so many labels now available on the market, what could they do for your consumers and your business? Tune in live to our upcoming Brand Republic and ENDS webinar for a candid look at the real story: • Do consumers actually recognise the logos and how do labels influence purchasing decisions? • What does the latest Carbon Trust research say about how consumers engage and respond to environmental claims? • What are the financial and time implications of implementing environmental labels? • What is the bottom line value of using environmental labels and does this outweigh the risks? • How can you use environmental labels to gain a competitive edge and drive sustainable long term value? Who should attend? Marketing, PR, Brand, Sustainability, Environmental and CSR professionals

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