Three-Step Framework for Overcoming Challenges of Site Optimization

Presented by

Joe Stanhope - Forrester Research, Bob Garcia - Webtrends

About this talk

Interest in site optimization is at an all-time high, and it’s not hard to see why: in an increasingly complex ecosystem of digital touch points, online testing is a highly effective tool for ensuring that customer experiences and marketing efforts will resonate with visitors. Interest in site optimization is at an all-time high, and it’s not hard to see why. In an increasingly complex ecosystem of digital touch points, online testing proves to be a highly effective tool for creating customer experiences that resonate with visitors. The problem for many companies is how to start an optimization program. Site optimization doesn't have to be overwhelming. An online testing program isn't just about buying the latest technology. The path to success also includes a long-term, continuous strategy that incorporates culture, processes and organization. This webinar shows you how it's done.

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For marketers and web designers who want to provide the best online experience for their customer and prospects. Drive revenue, lift, and conversions online through testing and targeting.