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Powering your digital marketing through integrated campaign reporting

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Brandon Ralls, Director of Global Client Services at Webrends
With marketers investing more money than ever in digital initiatives that span multiple channels (search, display, video, social, etc.), the digital marketing ecosystem has become increasingly more complex. This additional investment means being able to understand the performance of your campaigns across various channels is that much more important. To truly understand how well a campaign is doing requires thoughtful planning, solid processes, integration of multiple data sources, and automation of reporting into meaningful visualization.
In this free webinar we’ll talk about:
1.How to build effective measurement of your digital initiatives
2.How ensure an integrated view of your campaign performance across digital channels
3.How brands are benefiting from custom digital reporting solutions
Aug 28 2012
62 mins
Powering your digital marketing through integrated campaign reporting

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  • Title: Powering your digital marketing through integrated campaign reporting
  • Live at: Aug 28 2012 5:00 pm
  • Presented by: Brandon Ralls, Director of Global Client Services at Webrends
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