Increasing Conversion on Your Landing Pages

Presented by

Marketing Sherpa + Webtrends Optimization Experts

About this talk

The average conversion rate for a marketing campaign is 3%. And even though this may be “industry standard,” it doesn’t mean it’s good. A 3% conversion rate means you are effectively losing 97% of the audience you have invested in acquiring. Join us as Marketing Sherpa presents key findings from their Landing Page Optimization Benchmark Report. We’ll also provide real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how going beyond a 3% conversion rate is possible for everyone.

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For marketers and web designers who want to provide the best online experience for their customer and prospects. Drive revenue, lift, and conversions online through testing and targeting.