Social Media BOOT CAMP for Financial Services

Presented by

Oceanus, IBM, and best-selling author of The Social Media Bible Lon Safko

About this talk

Are you behind the curve on harnessing social media or just not sure where to begin? Join us and hear from social media expert and best-selling author of The Social Media Bible, Lon Safko, along with IBM and Oceanus for a Social Media Boot Camp on Wednesday, September 14th. In 90 minutes, you'll become social media-savvy and well prepared to: •Forge a social media roadmap to execute a successful social media strategy •Choose the social media tools that make sense for your organization •Create compelling and engaging content •Understand key social media compliance requirements •Leverage social media measurement and analytics to gain a competitive edge You'll also hear best practices on financial services organizations that have unlocked the power of social media. And we'll show you how you can project ROI from leveraging social media with our Social Media ROI Calculator. Don’t miss out, register today!

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Financial services organizations today must leverage social media to build their business and engage with customers and prospects in real time, while satisfying compliance requirements. Social Media is the new gold standard for customer-centric marketing. Banks and other financial advisors need to understand what customers want, help shape their opinions and ultimately win and retain their business by becoming ingrained in their online consciousness through blogs, online chatter, Twitter, Facebook and other forums. Until recently, due to compliance considerations, financial services entities have been seriously hampered from leveraging social media in their marketing and communications efforts. But now that has changed with the SEC and FINRA’s release of social media guidelines; the rules of online engagement for financial services firms have finally been clearly spelled out and can be addressed with the right tools.