How to Build an Audio Brand via Podcasting – Your Game Plan

Since 2012, podcasts have been growing, both in popularity and as a strong engine for advertising dollars. There are a huge number of podcast listeners that did not like podcasts in 2012 that are now avid listeners. With podcasting becoming a hobby turned career for a lot of people in the past several years, advertisers have started seeing their ROI increase, resulting in advertisers putting even more money into the pot. Whether you’re a brand looking to start a podcast or sponsor one, you need to get involved in the craze that is podcasting. Anvil Media’s Social Media Specialist, Terran Benedict, shares best practices for creating your brand’s podcast, or sponsoring another branded podcast, to uncover new hyper-active consumer audiences. With 5 years of professional social media marketing experience, Terran has developed and managed social media strategies across a multitude of industries in both B2C and B2B.